The PR Club of New England proudly invites you to the return of our popular summer workshops – this year, in a special three-part online “Summer School.” This year’s series covers everything from writing basics to content marketing and media relations to social-media strategy.

Summer is the perfect time to polish your pitching skills, improve your writing, and generally raise your PR/marketing game. Best of all, you can attend these workshops through Zoom from the comfort of your own home office. Instructors include:

• Michael Dowding, an accomplished freelance writer and ghostwriter of six books for executive authors, who has taught PR and communications writing at Boston University for more than 20 years.
• Amy Shanler, a corporate communications veteran, PRLab director at Boston University, and successful freelancer.
• Amanda Fountain, a social-media expert with March Communications.

Register for the summer writing workshops HERE.

Three Sessions to Choose From

Content Strategy for News Making – Amy Shanler – Thursday, July 23 – 12:00-2:00 p.m. ET

Learn how to develop a solid content strategy for news-making purposes. You’ll be sure to pick up valuable tips and techniques, including:

• Key message identification, articulation, and presentation
• Pitching – learn an insider’s tricks
• Photos/captions
• Editing tricks

Mastering Social-Media Marketing – Amanda Fountain –  Thursday, July 30 – 12:00-2:00 p.m. ET 

Learn how to write compelling posts that get your audience to take action, even while balancing length requirements:

• Character limits
• Structure
• Voice vs. tone
• Calls to action
• Hashtag use

PR Writing 101: Fundamentals – Michael Dowding – Thursday, August 6  – 12:00-2:00 p.m. ET

Learn how to tackle passive voice, ace AP style, and master the fundamentals of great writing. We’ll cover what it takes to become a great writer:

• Content
• Structure
• Mechanics

Each session is just $25 — half off our normal fee of $50 per session! 

PR Club Summer School sessions take place entirely online. Upon your paid registration, you’ll receive a Zoom link and access to supporting workshop materials.

Register HERE.