It’s no secret that artificial intelligence (AI) is rapidly changing the PR profession. Whether you’re just starting your career or have been in the industry…
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Breaking into (or even moving within) public relations has never felt more competitive, or more opaque. Job postings demand years of experience for entry-level roles,…
At the heart of public relations work is persuading people to think, feel or do something. This is a superpower. And when using any superpower,…
Fashion trends are carefully constructed narratives. Behind every “trend” is a story, and behind every story is strategy. Public relations plays a central role in…
Public relations professionals are continually challenged to adapt to new circumstances. Fortunately, we’re good at it, and we’ve kept pace with every evolving industry trend.…
On April 7, Researchscape and PR Club brought together communications leaders to wrestle with one of the thorniest questions facing our industry: how do you…
Personalizing pitches, keeping it concise, and being timely are all valuable 101 tips for media relations. But what do you do when you follow this…
The PR Club recently hosted an informative panel discussion exploring how the shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) is changing…
It’s 9:00 a.m. on a Monday, and my inbox is already overflowing: dozens of newsletters, client emails piling up, Slack messages multiplying, a looming KPI…
Clear, effective writing doesn’t happen by accident. In fact, the way you write can shape how others perceive you and your ideas. Even strong writers…