THURSDAY, JUNE 4, 2026
THE PR CLUB’S ANNUAL
58th Bell Ringer Awards
Thank you for attending our 58th Bell Ringer Awards! The annual event brought together PR, marketing and communications pros from across New England to connect and celebrate.
Congratulations to all of our 2026 Bell Ringer Award Winners!
Platinum Super Bell
- 360PR+ for “From Food Brand to Community Builder: Bob’s Red Mill’s ‘Moregetherness’ Campaign”
Striker Award – Industry Newcomer
- Aidan Poole – Media Relations Manager, Walker Sands
Ringer Award – Mid-Level Practitioner
- Sam Powers – Vice President of Public Relations, Walker Sands
John J. Molloy Crystal Bell for Lifetime Achievement
- Kathy Wilson – Managing Partner, Tier One Partners
Merit Award, Written Asset
- Neveah Berenato for Concert Review: Maruja protests with punk at the Sinclair
Merit Award, Campaign
- Studio 5 at Simmons University with Smile Brookline for Elevating Pediatric Airway Health Awareness & Expertise
MEDIA PLACEMENTS
Vertical/Trade Placement
- Bronze Bell: Duffy & Shanley WWD delivers feature piece on Delivering Good
Byline or OpEd Article Placement
- Bronze Bell: Matter with LogicGate for When it comes to risk, AI is the new cloud
Earned Podcast
- Bronze Bell: Duffy & Shanley for Redefining a 125-Year-Old Apparel Leader
- Silver Bell: CTP for Why Don’t Americans Vote for Climate?
Response to Breaking News/Newsjacking
- Bronze Bell: Duffy & Shanley for Turning Celebrity Buzz into Media Gold: Hanes Viral Tank Top Moment
- Gold Bell: CTP for Powering Through Headwinds: Elevating EnergySage Amid Federal Solar Policy Upheaval
Regional/Local Written Placement
- Merit Award: 360PR+ with Omni Parker House for A Legend Reborn: Celebrating 170 Years of Omni Parker House
- Silver Bell: CK Communications Group for TV News Story Helps Secure Life-Saving Legislation
Regional/Local Broadcast Placement
- Merit Award (tie): John Guilfoil Public Relations for A Child’s Selfless Holiday: Turning a Small Act of Kindness Into a National Story
- Merit Award (tie): John Guilfoil Public Relations for Methuen Launches City-Wide Crackdown on Human Trafficking
Response to Breaking News/Newsjacking
- Bronze Bell: Duffy & Shanley for Hanes sets their sight on top consumer outlet to catapult new collection into saturated athleisure market
- Gold Bell: Duffy & Shanley for How an Iconic Australian Underwear Brand Leveraged Media in the U.S.
National/International Broadcast Placement
- Silver Bell (tie): CTP with NESN for Best Snow Day Ever
- Silver Bell (tie): Duffy & Shanley for TODAY Show Takeover: Two Features, One Morning
- Gold Bell: Duffy & Shanley for How an iconic Australian underwear brand launches in the U.S.
- Merit Award: RDW Group for BBBS Leverages Instagram to Engage Community
- Silver Bell: Duffy & Shanley with BJ’s Wholesale Club for @BJsWholesale: Driving Connection and Brand Impact on Instagram
News Announcement
- Bronze Bell: The Perry Group with Papitto Opportunity Connection for POC Awards $1-Million To Expand Amos House Clinic
- Gold Bell: Duffy & Shanley with Bonds for The Underwear Launch Heard Around the World
Video or Video Series
- Merit Award (tie): RDW Group for Cape & Coast Bank Rebrands After 104 Years
- Merit Award (tie): Webster Bank with Cinemotion for Celebrating 90 Years of Purpose, Progress and Possibilities Together
- Bronze Bell: CTP for Welcome to The Row
- Silver Bell (tie): Racepoint Global for John Deere Champions Farmers With Autonomy
- Silver Bell (tie): The New England Center for Children with Colossus for One Powerful Place – The story of a school for autism that changed the world
Media/Influencer Event
- Merit Award: Wireside with Infineon Technologies for Infineon Technologies’ CES 2026 Media Networking Event
- Bronze Bell: John Guilfoil Public Relations for A Christmas Morning Miracle: Bringing a Life-Saving Story to the Public
- Silver Bell (tie): Duffy & Shanley for How Amica brought its “empathy” policy to life in its community
- Silver Bell (tie): Duffy & Shanley with Hanes for Hanes Takes Center Court with the Launch of Hanes Moves
- Silver Bell (tie): Wireside with NTT Research fo NTT Research Upgrade 2025
- Gold Bell (tie): 360PR+ with STIHL for See It. Feel It. Report It.: Turning Yard Care Tools Into Must-Cover News
- Gold Bell (tie): A&G with Dunkin’ for Now Entering: Dunkin’, MA
One-Time Special Event
- Merit Award (tie): John Guilfoil Public Relations for Find Yourself in Utah: Law Enforcement Career Day Event
- Merit Award (tie): Mintz+Hoke for Turning Transportation into Community Conversation
- Merit Award (tie): Mintz+Hoke for Bridging the Workforce Gap: Mobilizing Employers through Awareness
- Merit Award (tie): Wireside with NTT Data for NTT Osaka World Expo 2025
- Bronze Bell (tie): Duffy & Shanley for Dunkin’ Hosts Annual Toys for Tots Shopping Spree
- Bronze Bell (tie): Slowey McManus Communications for UniBank gas giveaway draws crowds to Worcester
- Silver Bell: John Guilfoil Public Relations for Arlington250: Actor Kurt Russell Comes Face to Face with His Revolutionary Ancestors
- Gold Bell (tie): Duffy & Shanley for How an iconic Australian underwear brand launches in the U.S.
- Gold Bell (tie): Rinck Advertising for Manufacturing Day at Novonesis
Special Event Series
- Merit Award: John Guilfoil Public Relations for Tiverton Trash Talk: Big Community Engagement on a Small Budget
- Bronze Bell: Webster Bank for Solid as a Rock: Taking Webster’s 90-Year Legacy on the Road
- Silver Bell: Rinck Advertising with Maine Center for Disease Control and Prevention for Quit Like A Mainer
- Gold Bell: John Guilfoil Public Relations for Lex250: Sharing the 250th Anniversary of the ‘Shot Heard Round the World’ with… the World
INNOVATION CAMPAIGNS
On a Shoestring Budget < $10K
- Merit Award: Massachusetts Technology Collaborative (MassTech) for Beyond the Static: Driving LinkedIn Growth Through High-Impact Video
- Bronze Bell: Duffy & Shanley for 40 Years of Delivering Good
- Silver Bell: John Guilfoil Public Relations for Tiverton Trash Talk:” Big Community Engagement on a Small Budget
Brand Building or Re-Branding
- Merit Award: Red Lorry Yellow Lorry with Memnon for Rebranding with Purpose Turning a Quiet Archive Brand into an Industry Voice
- Bronze Bell (tie): Racepoint Global with NomadGo for Launching Inventory AI: A Breakthrough Moment for NomadGo
- Bronze Bell (tie): Three Rings with SES for Launching a Global Brand for a Satellite Connectivity Leader
- Silver Bell: C+C with Massachusetts Department of Higher Education for Go Higher: Making College More Affordable in Massachusetts
- Gold Bell: 360PR+ with Bob’s Red Mill for From Food Brand to Community Builder: Bob’s Red Mill’s “Moregetherness” Campaign
B2C Social Media
- Merit Award: RDW Group for BBBS Leverages Social Media to Engage Community
Content Marketing
- Bronze Bell: CTP with Christine Brown & Partners for Motion to Disrupt: Building An Authoritative Brand in the New Era of College Sports Law
INFLUENCER CAMPAIGNS
Business-to-Business
- Bronze Bell: Racepoint Global with John Deere for John Deere: From Seed to Speed: Turning Influencers into Advocates for Renewable Fuels
- Gold Bell: Rinck Advertising with Unilever – Pears for If You Know, You Glow
Mega Influencer
- Merit Award: RDW Group for BBBS Celebrates 33rd Annual Holiday Lighting
- Silver Bell: Racepoint Global with John Deere for John Deere, Athletes & Influencers Feed Farmers
- Gold Bell: 360PR+ with CarGurus for Big Deals Deserve Big Voices: Turning Cultural Icons Into CarGurus Advocates
INDUSTRY CAMPAIGNS
Government/Public Affairs
- Bronze Bell (tie): Clean Harbors for A community-first approach to Environmental Services
- Bronze Bell (tie): John Guilfoil Public Relations for Educating Voters on a $6 Million Budget Override
- Bronze Bell (tie): LaVoieHealthScience with Massachusetts Health Connector for Safeguarding Access to Affordable Health Insurance Across Massachusetts
- Silver Bell: CK Communications Group for Making Schools Seizure Safe
Healthcare
- Bronze Bell: V2 Communications InStride Health for Demonstrating more effective care solutions for pediatric mental health challenges
Nonprofit and Education
- Silver Bell: John Guilfoil Public Relations for Celebrating the 50th Anniversary of Special Education
High-Tech
- Merit Award (tie): V2 Communications with Fervo Energy for Establishing a Defining Force in the Future of Carbon-Free Power
- Merit Award (tie): Wireside with Ethernovia for Ethernovia Raises over $90 Million Series B to Scale Leading-Edge Autonomy and Physical AI Networking Chips
- Bronze Bell (tie): Matter for Grassroots PR Program Elevates Industrial Start Up
- Bronze Bell (tie): Racepoint Global with MediaTek for Reshaping MediaTek’s Perception with Customers
- Bronze Bell (tie): Tier One Partners with Deloitte for From CIO to C-Suite: How Deloitte Reframed Enterprise Tech Leadership and Owned the Narrative
- Silver Bell (tie): Red Lorry Yellow Lorry with RtBrick for Unblocking the telco revolution: Igniting a technical shift through creative research
- Silver Bell (tie): SHIFT Communications with Cengage for Fueling Category & Thought Leadership at a Critical Moment
- Gold Bell: Red Lorry Yellow Lorry with Ascribe Bio for Crop protection startup’s time in the sun
Hospitality/Travel/Entertainment
- Merit Award: John Guilfoil Public Relations for Celebrating Locally Owned Restaurants in Ludlow While Encouraging Tourism
- Silver Bell: 360PR+ with Virgin Atlantic for ReLAX and Unwind with Virgin Atlantic and Alan Cumming
- Gold Bell (tie): 360PR+ with Omni Parker House for A Legend Reborn: Celebrating 170 Years of Omni Parker House
- Gold Bell (tie): John Guilfoil Public Relations for Lex250: Sharing the 250th Anniversary of the ‘Shot Heard Round the World’ with… the World
COMMUNICATIONS CAMPAIGNS
Integrated Marketing Communications
- Merit Award (tie): Duffy & Shanley for Acing Student Loans
- Merit Award (tie): Mintz+Hoke for The Power of a Unified Strategy During Unprecedented DiSenioruption
- Merit Award (tie): RDW Group for No Matter Why Campaign Educates, Reduces Stigma
- Bronze Bell (tie): CTP with WBUR for Celebrating 75 Years of Trusted Journalism: The WBUR Festival
- Bronze Bell (tie): Three Rings for TRI Caylent Accelerate | AWS re:Invent
- Silver Bell (tie): 360PR+ with CarGurus for Big Deals Deserve Big Voices: Turning Cultural Icons Into CarGurus Advocates
- Silver Bell (tie): GBH for Fund the Future Campaign
- Gold Bell (tie): 360PR+ with Bob’s Red Mill for From Food Brand to Community Builder: Bob’s Red Mill’s “Moregetherness” Campaign
PR Business-to-Business (B2B)
- Bronze Bell: V2 Communications with UiPath for Establishing UiPath as the leading Agentic Automation Platform
- Silver Bell: Wireside with Sygnia for Exterminating a Cyber Ant Infestation
PR Business-to-Consumer (B2C)
- Merit Award: Hollywood Agency with Piaggio Fast Forward for The Power of the Force and the Pitch
- Bronze Bell (tie): Matter with Welch’s for From Childhood Favorite to Cultural Comeback
- Bronze Bell (tie): Racepoint Global with H&R Block for H&R Block’s Comeback in Consumer Choice
- Silver Bell: A&G with Dunkin’ for Now Entering: Dunkin’, MA
- Gold Bell: Duffy & Shanley for The Underwear Launch Heard Round the World
Frequently Asked Questions
We’re looking forward to seeing you in June for our annual Bell Ringer Awards Ceremony! Be sure to review all rules, and guidelines before making your application submissions. Contact us if you have additional questions.
The 58th Bell Ringer Awards Ceremony will be on Thursday, June 4, 2026 at the Museum of Science in Boston.
The Bell Ringer Awards are open to:
- Professionals outside of this geographic area who handle communications assignments for entities within New England
- All public relations, marketing, communications, and related professionals in the New England region
- Full-time undergraduate and graduate students at a New England college or university
Applications for individual entries and campaigns must be submitted by the agency, organization, or company that performed the work, regardless of current status of individual team members or client/agency relationships. For example, if an individual worked on a project during the eligibility period but no longer works with the agency, organization, or company, the individual cannot submit for the Bell Ringers. However, the agency, organization, or company may do so.
Entries must represent work completed, for the most part, between January 1, 2025 and February 1, 2026.
Prices are based on your submission date and membership organization status (Bronze, Silver, or Gold). Prices are as follows:
- Early Bird Discount: $50 Off for PR Club Members Only
- Regular Entry: $250
- Member Entry: $200
- Student Entry: $50
- Opening of the Bells: January 5, 2026
- Early Bird Deadline: Feb 1, 2026 prior to 11:59 p.m. ET
- Regular Deadline: March 8, 2026 prior to 11:59 p.m. ET
- Late Deadline: March 15, 2026 at 11:59 p.m. ET (A late fee of $150 per entry will apply for entries during this period)
2026 Bell Ringer Award Sponsors
