Building a Research Tool Set to Inform PR Strategy
May 6, 2022
Before you get started on crafting your next proposal or plan, consider first what you don’t know and, second, what you want to learn before
Category: Blog
Getting to Know The Board: Michael Dowding, Treasurer
April 11, 2022
Where do you work and what is your title? Boston University – Master Lecturer Wordscape Communications – Founder/Principal What is your Twitter handle? @MGDowding Briefly
Professional Spring Cleaning
April 7, 2022
Spring has officially sprung! The warm sunshine and crisp air has a tendency to inspire spring cleaning – be it overhauling your closet, decluttering the
This isn’t Zoom University Anymore
April 1, 2022
Working from home can be challenging for all of us PR professionals, but it can be especially interesting for interns who are just starting out
Recognizing Individual Achievement at the Bell Ringer Awards
March 28, 2022
While the Bell Ringer Awards are best known for recognizing the great work done by teams from the region’s companies and agencies, the Professional Awards
Getting to Know The Board: Holly Bertschmann, Board Member
March 18, 2022
Where do you work and what is your title? I work at Matter Communications where I am an Account Executive and a Co-Chair of the
Top o’ the mornin’ to ya, and yar PR team!
March 14, 2022
Whether you are Irish, pretend to be, or just celebrate when there is a deal on green beer, Saint Patrick’s Day has become a global
Speaking to a Reporter “Off the Record”? Here’s How to Ensure it Stays That Way
March 7, 2022
It’s a tale as old as time: a company gets on the phone with, or emails a reporter, and there’s temptation to share information “on
Program Recap: Getting – and Staying – Ahead with Influencer Marketing
March 3, 2022
Product placement has come a long way since James Bond started sipping vodka martinis and firing up Aston Martins. As PR practitioners today, we are
The Impact of Disclosure for PR and Media
February 22, 2022
A bit of scandal has hit the PR world this past week. It’s now been discovered that 5WPR CEO Ronn Torossian secretly bought industry news
Why is there a dark cloud over the Winter Olympics this year?
February 16, 2022
It goes without saying that this year’s Winter Olympics in Beijing, China has had a dark cloud over it since the start – even in
All I Really Need to Know (to Manage), I Learned in a Pandemic
February 10, 2022
The Great Resignation, The Big Quit… whatever your term of choice, it’s likely an understatement to say being a manager has never been more challenging.
Getting To Know The Board: Amanda Fountain, President
February 7, 2022
Where do you work and what is your title? I am the digital engagement lead (aka: community manager) for LEGO Education. What is your Twitter
Moving From The Conference Room to The Classroom – Making The Transition From Professional PR to Academia
February 1, 2022
As public relations professionals progress in our careers, we end up taking on the unofficial role of teacher. Whether it’s editing written content, media-training our
2021 Year in Review Through Moments in Time
January 28, 2022
2021 was a roller coaster. It started with inaugurating a new president and ended with a pandemic surge. With the year fully behind us, it’s
Getting To Know The Board: Sofia Giovannello, President-elect & Programs
January 25, 2022
Where do you work and what is your title? I am an account supervisor at FleishmanHillard. What is your Twitter handle? @SofiaTweetsPR Briefly summarize your
Marketing to Gen Z: How to Keep Up and Where to Find Them
November 10, 2021
Tuesday, November 16 at 1:00 pm ET The Facebook Papers confirmed what many people suspected: that younger generations aren’t committed to that platform, and don’t
Congratulations to the 2021 Bell Ringer Award Winners
June 10, 2021
Congratulations to the 2021 Bell Ringer Award Winners What a year! The PR Club and its members have continued to drive forward while adapting and
Facebook Groups – Mark Zuckerberg has named them “Communities”
June 7, 2021
George Snell, head of content innovation + integration at 360PR+ asked Mari Smith, “Queen of Facebook” during a recent PR Club event on the Future
New Audio Creation Tools: A Sound Studio in Your Pocket
June 2, 2021
George Snell, head of content innovation + integration at 360PR+, remarked that Clubhouse is making a huge splash with audio in a recent PR Club