Where do you work and what is your title?
Allison Worldwide; Vice President, Earned Media
Where can people connect with you on social media?
Briefly summarize your professional background/experience. What kind of industries/clients do you work with, etc.?
I have spent my decade-long career in health communications, working with clients in pharmaceuticals, biotechnology, public health, consumer health, health technology, and nonprofits
Describe what you do for PR Club:
I am a member of the programming committee, collaborating and supporting the PR Club with providing educational programming for public relations professionals
What are your top 3 favorite things about working in PR?
- Learning something new every day
- Building relationships with the media
- Seeing coverage I played a part in out in the wild
What is the biggest misconception about PR from your perspective?
“PR is about spinning a story”
What’s your prediction for the future of public relations?
Publishers will continue to evaluate digital avenues – like newsletters, Substack, etc. – to distribute news, send information directly to subscribers, and engage with their audiences in a more personal way
What’s one of your favorite hobbies?
Tennis
What’s your guilty pleasure TV show or movie?
Veep
What emoji do you overuse the most?
Crying laughing
What’s your go-to karaoke song?
Party in the USA
What’s your coffee order?
Starbucks Iced Brown Sugar Oat Milk Shaken Espresso
