Fashion trends are carefully constructed narratives. Behind every “trend” is a story, and behind every story is strategy. Public relations plays a central role in…
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Public relations professionals are continually challenged to adapt to new circumstances. Fortunately, we’re good at it, and we’ve kept pace with every evolving industry trend.…
On April 7, Researchscape and PR Club brought together communications leaders to wrestle with one of the thorniest questions facing our industry: how do you…
Personalizing pitches, keeping it concise, and being timely are all valuable 101 tips for media relations. But what do you do when you follow this…
Welcome to “A Day in The Life,” where members of PR Club’s Board of Directors interview some of the most interesting, multi-faceted, and innovative change-makers…
Winter Sparkle lived up to its name this year — equal parts festive, welcoming, and full of meaningful connection. Hosted in partnership with PRSA Boston,…
As public relations practitioners, we’ve spent the past year hearing that AI is coming for our jobs. As a professor with one foot in academia…