Winter Sparkle lived up to its name this year — equal parts festive, welcoming, and full of meaningful connection.
Hosted in partnership with PRSA Boston, the event brought together students and seasoned professionals alike for an evening of conversation, laughter, and a reminder of just how interconnected our industry truly is. I attended alongside former colleague and friend Sarah Graham, Account Director at Marketbridge, which made the night even more special as we caught up while meeting new faces.
From reconnecting with familiar faces to making brand-new introductions, Winter Sparkle felt less like a traditional networking event and more like a gathering of peers who genuinely enjoy learning from one another. Conversation flowed easily, stories overlapped, and it quickly became clear: the PR world may be vast, but it’s surprisingly small.
What stood out most was the sense of community. Whether you came to expand your network, explore new opportunities, or simply celebrate the end of the year with fellow communicators, Winter Sparkle offered something for everyone and plenty of moments that reminded us why relationships are at the heart of what we do.
A huge thank you to PRSA Boston, PR Club leadership, and everyone who joined us for making this event such a success. Winter Sparkle was the perfect way to reflect on the year behind us and head into 2026 energized, inspired, and connected.
Can’t wait to see everyone again at the next PR Club event!
This blog was written by Abby O’Malley, PR Club Board Member & Social Media Chair