PR Club and PRSA Boston invite you to our upcoming co-hosted program, “Credit Where It’s Due – Driving Big Idea Creation.”
Creativity is a marketing and communications battlefield, with every discipline vying to be first to the Big Idea. With PR often the amplifier of another team’s campaign, we’re going to reveal and celebrate Big Ideas born from PR that drove the integrated charge. From this panel, attendees will:
- Be inspired by pros at the front lines pushing big, creative ideas forward for clients/brands
- Gain insight into tips for aiding the creative process
- Understand the role that research and insights play in fueling big ideas
Panelists:
- Darlene Hollywood, Principal, Hollywood Agency
- Mike Rush, Partner, 360PR+
- Cristin Barth, Head of Creative, GYK
- Michael Kaye, Director of Brand Marketing & Communications, ARCHER and OkCupid
- Adam Ritchie, APR, Principal, Adam Ritchie Brand Direction (Moderator)
This program is sponsored by Researchscape, an agile market research consultancy delivering high-quality custom and omnibus surveys, automated reporting tools as well as other research-related services, to marketers and agencies.
Light refreshments will be served.
Buy tickets HERE!
When? Tuesday, April 29 at 6:00 PM ET
Where? The NonProfit Center, 89 South Street, Boston, MA 02111