Innovation in artificial intelligence (AI) has transcended every industry – and the marketing/public relations space is no exception. AI-driven tools like ChatGPT are becoming increasingly integral to content creation, audience engagement, and campaign strategy. In light of these changes, industry professionals find themselves navigating both opportunities and challenges. This session will explore how AI is reshaping traditional industry roles, drives greater efficiencies, and can help brands and PR pros alike stay competitive in a rapidly evolving digital landscape. Attendees will learn:
- Optimal use cases – and corresponding benefits – for leveraging this technology
- Pitfalls to avoid, at both an individual and industry level
- Ethical considerations and best practices for maintaining professional integrity
Panelists:
- Ashley Wallace Jones, Vice President, Integrated Marketing, PAN
- Tim Hurley, Executive Vice President, Matter
- Mark McClennan, General Manager, C+C
- James Gerber, Vice President, Account Services, Crackle
Buy tickets HERE!
When? Wednesday, November 13 at 6:00 PM ET
Where? Walker Sands, 560 Harrison Ave Suite 408, Boston, MA 02118