Measuring Success: Creating and Executing Integrated PR Campaigns

Join us for an insightful session on building PR campaigns that deliver measurable impact across multiple channels.

Are your PR efforts truly moving the needle for your organization? Learn how to develop, execute, and measure integrated PR campaigns that drive real business results. In this interactive workshop, we’ll dive deep into:

  • Strategy alignment: Connect your PR activities to broader business objectives and create campaigns that resonate across paid, earned, shared, and owned media
  • Integration techniques: Break down silos between PR, marketing, and digital teams to create cohesive campaigns that amplify your message
  • Measurement frameworks: Go beyond basic metrics to demonstrate true PR value through advanced analytics, sentiment analysis, and attribution modeling

Our speakers will share real campaign examples, measurement tools, and practical frameworks you can implement immediately.

This event is perfect for PR professionals, communications managers, marketing leaders, and anyone looking to demonstrate greater ROI from their PR initiatives.

Light snacks and drinks will be provided. We hope to see you there!

Buy tickets HERE!

When? Wednesday, March 5 from 6:00-7:00 PM ET

Where? Three Rings, Inc. 399 Boylston Street, 6th Floor, Boston, MA

Panelists

Amanda McCormick, Director of Growth Marketing, Three Rings, Inc.

Scott Gunzenberger, Senior Account Executive, StackAdapt