Brands are under the spotlight more than ever. They are expected to live out their purpose and demonstrate action. But during the election season, they have to face current complex socio-political events, as well as anti-woke movements, calling intentions into question and stripping the best intentions away. When done right, alignment on and response to societal and cultural issues has the power to drive business results and move hearts. Understanding how a brand interplays with this ever evolving social landscape takes nuance. This panel will educate attendees on:
- The top societal and cultural issues this election season
- Why brands can no longer afford to make arbitrary or emotional responses to societal and cultural issues
- How to help pressure-test and determine which issues clients should speak out on while simultaneously evaluating risk
Panelists:
- Whitney Dailey, Executive Vice President and Purpose Center of Excellence Co-Lead, Allison Worldwide
- Drew O’Brien, Partner, Seven Letters
- Nancy J. Sterling, APR, Fellow PRSA, ML Strategies – Senior Vice President, Strategic Communications
Moderator: Emma Neal, Vice President of Earned Media, Allison Worldwide
Buy tickets HERE!
When? Thursday, October 10 at 6:00 PM ET
Where? Matter Communications, 197 Portland Street, 3rd Floor, Boston