View and download the full list of 2025 winners.
Striker Award – Industry Newcomer
- Erin Fennell – Account Executive, V2 Communications
Ringer Award – Mid-Level Practitioner
- Julianna Sheridan – Vice President, Matter Communications
John J. Molloy Crystal Bell for Lifetime Achievement
- Amy Shanler – Boston University College of Communication (former PR Club President)
Steering CarGurus Thought Leadership with 360PR+
MEDIA PLACEMENTS
Broadcast – Local/Regional
- Merit Award: Tier 1 for Shining a Spotlight on Harvard’s AI-Research Institute
- Bronze Bell: RDW Group for Sevita’s Arielle Foster Talks Foster Care Awareness
- Silver Bell (tie): Matter for RefugePoint Chronicles its Work in Regional Broadcast
- Silver Bell (tie): Denterlein for The Sole Mates: Stuart Weitzman and Historic New England’s Shared History
- Gold Bell: Mintz+Hoke for Driving Record-Breaking Enrollment During A Crowded News Cycle
Broadcast – National
- Merit Award: Tier 1 for Making Xtool a Viral Product at CES
- Bronze Bell: V2 Communications for Shining a Light on Family Homelessness
- Silver Bell: The Hoffman Agency for Catching Veeam’s White Whale
- Gold Bell: Hollywood Agency for Nonprofit Popcorn Company Inspires Pop Idol
Bylined Article
- Bronze Bell: Wireside Communications for Illustrating Value of Resilient Cybersecurity Practices for Healthcare Organizations
- Gold Bell: Red Lorry Yellow Lorry for Making a thought leader: Bringing credibility & authority to an emerging tech voice
National Placement
- Merit Award: CTP for Unobstructed Views
- Bronze Bell (tie): Tier 1 for 24M Empowers EV Owners to Go the Extra Mile(s)
- Bronze Bell (tie): Matter for From New CTO to Diversity Champion: Elevating an Executive Appointment
- Silver Bell: Duffy & Shanley for Delivery is Everything: How Hanes Took on Competitors With Editor Gifting
- Gold Bell: Duffy & Shanley for Retailer Turns to Top Fashion Trade to Lead Retailer Buy-in
Regional Placement
- Merit Award: Duffy & Shanley for Securing Garden City Center’s Spot as the Holiday Shopping Destination
- Bronze Bell (tie): Denterlein for Power Play of Resiliency and Community: Endicott College Hockey Player’s Inspiring Recovery Story
- Bronze Bell (tie): CTP for Sports Broadcasting’s Quiet Icon
Podcast
- Merit Award: Duffy & Shanley for Leveraging the Moment: How HanesBrands used its Industry Dominance to Shape a Narrative
- Bronze Bell: Tier 1 for Mic Drop: GHX CEO’s Thought Leadership Breakthrough
- Gold Bell: Red Lorry Yellow Lorry for From headlines to headsets – how a podcast helped MMT reach new audiences
Response to Breaking News/Newsjacking
- Bronze Bell (tie): Duffy & Shanley for BJ’s Wholesale Club Quickly Responds to Hurricane Helene with $25,000 in Relief
- Bronze Bell (tie): Matter for Becoming the Go-to Source on a Timely Topic: Strategic Newsjacking of Major Event
- Silver Bell: John Guilfoil Public Relations for Easton Police Communicate Effectively Following Shooting of 16-Year-Old Girl
Vertical/Trade Placement
- Merit Award (tie): Three Rings for Pro-Vigil Dishes on Physical Security’s Secret Weapon: AI
- Merit Award (tie): PAN Communications for Spotlighting a Creative Marketing Campaign Next to Ad Campaigns from Pharma Echelons
- Bronze Bell (tie): CTP for Golftec / Golf Digest
- Bronze Bell (tie): Wireside Communications with Socotra
- Merit Award: RDW Group for Facebook Helps CT Residents Connect with Access Health CT
- Merit Award: RDW Group for Big Blue Bug Solutions Connects with Rhode Island Through Instagram
- Gold Bell: Duffy & Shanley for @BJsWholesale: Harnessing Instagram to Drive Brand Growth Through Audience-Driven Content
- Merit Award (tie): The Hoffman Agency for Cracking the Code: How Trellix Used Humor to Make Cybersecurity Approachable
- Merit Award (tie): RDW Group for Harbinger Health Utilizes Social Media to Enhance Brand Awareness
- Silver Bell: Acoustic for Marketing to marketers: How Acoustic used B2C tactics to build a thriving LinkedIn community
X/Twitter
- Merit Award: RDW Group for Big Blue Bug Solutions Connects with RhodeIslanders Through X
Digital or Printed Collateral/Content
- Merit Award: Tier 1 for CONVERSATIONALLY: THE 2024 ALLY BLOG
Diversity Initiatives
- Merit Award: Entrada Therapeutics for Advancing Accessibility and Inclusion in
Today’s Digital World
- Silver Bell: JAM PR for LATAM Initiative: Torc Expands Team, Partnerships,
Global Developer Community
- Gold Bell: NESN with CTP Boston for Women of NESN
Paid Media
- Bronze Bell: Duffy & Shanley for Style on the Move: Maidenform Serves Up Looks and Caffeine during NYFW
Pro Bono/Agency Citizenship
- Merit Award: V2 Communications for Shining a Light on Family Homelessness
Video – Series
- Merit Award: Regan Communications Group for HFCU Honors Tom Boodry Through Hiking El Camino de Santiago
- Bronze Bell (tie): Regan Communications Group for HFCU Honors Black History Month with Brig. Gen. Enoch ‘Woody’ Woodhouse Videos
- Bronze Bell (tie): Duffy & Shanley for College Conversations Every Family Should be Having
- Gold Bell: CTP on behalf of Cambridge Office For Tourism for Unpack My Cambridge
Video – Single
- Silver Bell (tie): C+C on behalf of EPA Energy Star ENERGY STAR: Clean Energy Future
- Silver Bell (tie): C+C with Massachusetts Executive Office of Energy and Environmental Affairs for Climate Action is for All of Us
Media Event
- Bronze Bell: Wireside Communications for Upgrade 2024: A Showcase of Fundamental Research
- Silver Bell (tie): Wireside Communications for Wireside X Infineon: Above the Noise
- Silver Bell (tie): Duffy & Shanley for The Slam Dunk Partnership Between Amica and the Boston Celtics
- Gold Bell: Duffy & Shanley for Creating a Cozy Atmosphere: Hosting a Comfortable and Memorable Media Experience
One-Time Special Event
- Merit Award (tie): Hollywood Agency for From “Breaking Bad” to Breaking Barriers
- Merit Award (tie): Denterlein for Mount Auburn Cemetery In a New Light: SOLSTICE’s Strategic PR & Marketing for Signature Winter Event
- Merit Award (tie): Boston Children’s Hospital for The CHAMPS are here! The Boston Celtics meet their smallest (but biggest) fans at Boston Children’s
- Bronze Bell (tie): V2 Communications for Bringing Healthier Screentime to Hollywood: E Ink’s Emmys Giving Suite Debut
- Bronze Bell (tie): Hollywood Agency for EYES ON THE FUTURE: KeraLink International’s Event Debut
- Silver Bell (tie): SHIFT Communications and Padilla for Sky High Sales: Jack Link’s Takes National Jerky Day to New Heights
- Silver Bell (tie): Half Street Group on behalf of Rhode Island FC for Raising Steel in Pawtucket – A Step Toward RIFC’s First Kick Off
- Gold Bell: Duffy & Shanley for Dunkin’ launches the Dunkalatte,
COMMUNICATION CAMPAIGNS
B2C Social Media
- Merit Award: RDW Group for Big Blue Bug Solutions Connects with RI Through Social Media
Brand Building or Re-Branding B2B
- Bronze Bell: SHIFT Communications for From Contact Center Provider to AI Innovator
Brand Building or Re-Branding B2C
- Bronze Bell: SHIFT Communications for Bringing The Excitement of RV Travel to the Masses to Drive Sales & Buzz
- Silver Bell: 360PR+ for Radar Revival: Escort Reclaims Market Dominance
Content Marketing
- Bronze Bell: Duffy & Shanley for Value Unlocked: Using PR to Optimize a Client’s Online Assets
- Silver Bell: MountainOne for Mo’s Storybook Campaign
- Gold Bell: CTP for Unpack My Cambridge
Corporate Social Responsibility
- Silver Bell: TEAM LEWIS for Dassault Systèmes and the Magic Wheelchair Project
Crisis Communications
- Merit Award (tie): JAM PR for Youth Sports Association Mitigates Embezzlement Scandal
- Merit Award (tie): John Guilfoil Public Relations for Using Effective Communication to Keep Politics Off Public Property in Hanson
- Silver Bell: Brockton Public Schools for Restoring Boxer Pride by Taking Back the Narrative at one of America’s Largest High Schools
Executive Thought Leadership
- Merit Award (tie): JAM PR for Don’t Call it a Comeback! AVOXI and the Return of Voice Communications in CX: A CEO Initiative
- Merit Award (tie): Three Rings for Stamus Networks Thought Leaders Take the Spotlight
- Gold Bell: 360PR+ for Steering CarGurus Thought Leadership
Integrated Marketing Campaign
- Merit Award (tie): RDW Group for Health Awareness Months Provide Time to Reflect
- Merit Award (tie): PAN Communications for Omni-Channel Strategy to Solidify Thought leadership in Alzheimer’s Diagnosis
- Bronze Bell: SHIFT Communications for Getting McDonald’s into the Minds, Hearts & Stomachs of ‘Bills Mafia’
- Silver Bell: 360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign
- Gold Bell: Rinck Advertising for Here to Help Maine
Internal Communications/Corporate Culture
- Merit Award: Entrada Therapeutics for Cultivating an Authentic and Impactful Employee Value Proposition
- Silver Bell: Clean Harbors for Harnessing and Advancing the Power of Employee Resource Groups
- Gold Bell: V2 Communications for Building Brand Affinity During a Major Acquisition
Investor Relations
- Merit Award: LaVoie HealthScience for Hybrid Investor Day Event to Enhance US and Global Investor & Strategic Partner Visibility
On a Shoestring
- Merit Award (tie): Hollywood Agency for Never Take PR for Granite
- Merit Award (tie): Half Street Group for No Budget, Big Impact: Boys Town New England’s Winning Play for Foster Care Awareness
- Bronze Bell: John Guilfoil Public Relations for Curbing Chaos: Communicating New Public Safety Initiatives at Cape Cod Beaches on July 4th
Superior Achievement in Research & Planning
- Merit Award: SHIFT Communications for Leapfrogging the Competition in Education’s AI Race
INDUSTRY CAMPAIGNS
Business-to-Business
- Bronze Bell: Wireside Communications for Ransomware Attack? Call the Negotiators
- Silver Bell: Walker Sands for Stellar Results for Flexential’s 2024 PR Program
Consumer
- Merit Award: 360PR+ for Dramamine’s The Last Barf Bag: A Tribute to a Cultural Icon
- Bronze Bell (tie): Matter for Shifting Perceptions & Shaping the Future of Mobility
- Bronze Bell (tie): 360PR+ for Fetch Makes Big Game Debut with ‘The Big Reward’
- Gold Bell: 360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign
Government/Public Affairs
- Merit Award (tie): John Guilfoil Public Relations for North Middlesex Budget Crisis Shines Light on Statewide Education Funding Challenges
- Merit Award (tie): V2 Communications for High-Impact Hydrogen Headlines: Influencing Policy Through PR
- Merit Award (tie): Denterlein for Full Speed Ahead: MTF’s Vision for a Stronger MBTA and Competitive Massachusetts
- Bronze Bell: C+C for Climate Action is for All of Us
- Silver Bell: C+C for ENERGY STAR: Clean Energy Future
- Gold Bell: John Guilfoil Public Relations for Curbing Chaos: Communicating New Public Safety Initiatives at Cape Cod Beaches on July 4th
Healthcare
- Merit Award: RDW Group for Explainer Videos Address Customer Challenges
- Silver Bell: RDW Group for Access Health CT Open Enrollment
- Gold Bell: Ball Consulting Group for Flipping the Script on Psychedelics: How Psychiatric Expertise Influenced Voters
High-Tech
- Merit Award (tie): Wireside Communications for Wireside X Enfabrica: The Future of AI Infrastructure
- Merit Award (tie): Matter for Scoring Goals off the Ice: Presidio-NHL Partnership Advances the Game of Hockey
- Bronze Bell: V2 Communications for Building Credibility for a New Climate Innovator
- Gold Bell: Red Lorry Yellow Lorry for OutSMARTing the Competition – Using Data and Thought Leadership to Supercharge PR Results
Hospitality/Travel/Entertainment
- Merit Award: John Guilfoil Public Relations Elevates the Town of Ludlow in Tourism Campaign, “Get Lost in Ludlow”
Non-Profit/Education
- Bronze Bell (tie): Half Street Group for From Advocacy to Action: Elevating Leadership During RI’s Housing Crisis
- Bronze Bell (tie): Denterlein for Capturing Lightning for Franklin Cummings Tech
- Silver Bell: Tier 1 for Launching the Future: Introducing Digital Data Design Institute at Harvard to the World
INFLUENCER CAMPAIGNS
Integrated
- Merit Award: RDW Group for RI EOHHS Partners With Influencers to Educate RI Families
- Bronze Bell: 350PR+ for Juicy Juice Champions Outdoor Play
- Silver Bell: Racepoint for The Search for John Deere’s Chief Tractor Officer
- Gold Bell: 360PR+ for Little Leaf Farms Asks: Is it Salad?
Mega
- Gold Bell: Rinck AdvertisingElevates for Filter Out the Noise
Micro/Nano
- Merit Award: Racepoint for Authentic Engagement: Sparking Real Conversations at ISE 2025
- Gold Bell: 360PR+ for modern moments by Gerber® Amazon Launch
Striker Award – Industry Newcomer
- Erin Fennell – Account Executive, V2 Communications
Ringer Award – Mid-Level Practitioner
- Julianna Sheridan – Vice President, Matter Communications
John J. Molloy Crystal Bell for Lifetime Achievement
- Amy Shanler – Boston University College of Communication (former PR Club President)
Media Placement – National
- Merit Award: Hollywood Agency with Go Pixel Yourself for ‘Twas days before Xmas and the end of the week, Hollywood to the rescue with Bloomberg Businessweek
- Bronze Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm
- Silver Bell: 360PR+ for 2023 Modern Family Index
- Gold Bell: Duffy & Shanley for The Power of Editor Gifting
Media Placement – Regional or Local
- Merit: Ball Consulting Group, LLC with Advocates forWhat Are Friends For? Helping A Community Volunteer Project Fight the Epidemic of Loneliness
- Bronze Bell: 360PR+ on behalf of Salad and Go for Salad and Go Turns Receipts to Greens and Spurs Sales in Houston
- Silver Bell: RDW Group with the Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns
Media Placement – Vertical or Trade
- Merit Award: Mintz + Hoke for Transforming Challenges into Opportunities: The Xenia Program and College Transition
- Bronze Bell: Three Rings Inc. with Pro-Vigil for How Pro-Vigil Penetrated the Automotive Market
- Silver Bell: Matter and SailPoint for Redefining Media Relations: An Uncommon Path to a TechCrunch Feature
- Gold Bell: Duffy & Shanley for Hanes Looks to “Bible of Fashion” to Generate Industry Clout
Media Placement – Series of Placements
- Merit: Mintz + Hoke for Highlighting Higher Education’s Role in Economic and Workforce Development
- Bronze Bell: 360PR+ for A *Boozy* Twist On A Local Classic
- Silver Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm
- Gold Bell: Teak Media + Communication for The Push to Pass Permanent Free School Meals for All Students in Massachusetts
Television News Placements – National
- Gold Bell (tie): Duffy & Shanley for Warehouse Clubs Offer Big Savings on Holiday Shopping
- Gold Bell (tie): Duffy & Shanley for “Winds of Change”: First Power at South Fork Wind Farm
Television News Placement – Regional or Local
- Merit: John Guilfoil Public Relations for Stoughton, Easton First Responders Share Rescue Efforts Following Weeklong Search for Missing Woman
- Silver Bell: CK Communications Group for You Can Find Anything in the Archives
Bylined Article
- Gold Bell: Matter and Planview for Tennis Pro to CPO: A Thought Leadership Content Success Story
Response to Breaking News
- Merit Award: John Guilfoil Public Relations for Lakeville Police Communicate Sincerely and Transparently Following Officer-involved Shooting
- Bronze Bell (tie): 360PR+ for CarGurus’ Rapid Response to UAW Strike
- Bronze Bell (tie): John Guilfoil Public Relations for JGPR Helps Taunton Police Effectively Communicate After 5 Officers Stabbed in Harrowing Incident
- Bronze Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Instagram
- Gold Bell: Duffy & Shanley for @BJsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
TikTok
- Bronze Bell: Duffy & Shanley for Launching a TikTok Platform with PRIDE
- Silver Bell: 360PR+ for Little Leaf Farms x Corporate Natalie Take on the Sad Desk Salad
- Bronze Bell: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Facebook
- Gold Bell: Duffy & Shanley for Yes, Facebook Helped Me Get to College
- Merit Award: The Hoffman Agency for While the Competition Fearmongered … We Turned to Memes
- Bronze Bell: Current Global for ONO PHARMA USA for Helping a 300-year-old Japanese Pharma Company Make a Splash in the U.S. With LinkedIn
- Silver Bell: Teak Media + Communication for Nature’s Voice Amplified: How a Conservation Nonprofit Flourished on LinkedIn’s Social Terrain
Agency Citizenship or Pro Bono
- Bronze: John Guilfoil Public Relations for Stoneham Historical Society & Museum Raises $147,000 to Save Historic Mural
Digital/Printed Collateral
- Merit Award: The Hoffman Agency for Making Synopsys Discoverable in the Digital Media Era
- Bronze Bell: Three Rings Inc. with Pro-Vigil for Taking Pro-Vigil’s “State of Physical Security” To New Heights
- Gold Bell: 360PR+ for Trainline’s “Trainleisure” Style Guide to Europe
Diversity Initiatives
- Silver Bell: CK Communications Group for Showcasing Diversity in Early Music
Paid Media
- Merit Award: The Hollywood Agency for Smoke Show: Building a Brand to “Resinate” in the Cannabis Market
- Bronze Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
- Silver Bell: Rinck Advertising on behalf of Maine Center for Disease Control for Youth/Young Adult Suicide Prevention Campaign Helps Mainers “Filter Out the Noise”
- Gold Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers
Video – Single Video
- Merit Award: RDW Group with New Hampshire Ball Bearings, Inc. for NHBB in Peterborough Opportunity is Knocking!
Video – Series
- Merit Award: RDW Group with Rhode Island Department of Environmental Management for Get Fresh, Buy Local: RI Grown Micro-Video Series
Media Events
- Merit Award: Allison World Wide with Primark for Walden Galleria Store Opening expands U.S. growth, brand awareness and “Primania” in New York
One-Time Special Event
- Merit Award: Duffy & Shanley for From Dunkin’ Scholar to Hollywood Star- Dunkin’ Welcomes Home Aria Mia Loberti
- Bronze Bell: Hollywood Agency with Hagen for Hollywood With Hagen: Paws-itive Press For A Good Cause
- Silver Bell: Duffy & Shanley for Reclaiming the Dunk- PC Friars have the Dunkin’ Mindset
- Gold Bell: Dana Farber Cancer Institute for CowParade New England- The Jimmy Fund’s 75th Anniversary Celebration
Special Event – Series
- Gold Bell: 360PR+ for Trainline: American’s Ultimate Travel Guide to Europe
COMMUNICATION CAMPAIGNS
Agency Marketing
- Silver Bell: Walker Sands for Meet Me in Boston
Brand Building or Re-Branding – Consumer
- Bronze Bell: RDW Group with Children’s Friend for Children’s Friend Rebranding
- Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School
Business-to-Consumer Social Media
- Merit Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves B2C Social Media Excellence
Content Marketing Campaign
- Merit Award: John Guilfoil Public Relations for the Town of Merrimac, MA Increases Community Outreach through Newly Developed and Integrated Website
Integrated Marketing Communications
- Silver Bell: SHIFT Communications for Turning A Honey Brand Into The “Bee’s Knees” of Wellness
- Gold Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School
Investor/Financial Relations
- Silver Bell: Sharon Merrill Associates with Clean Harbors, Inc. for World-Class IR Program Introducing New Management and “Vision 2027” Long-term Financial Model
Micro/Nano Influencer Campaign
- Merit Award: RDW Group with Rhode Island PBS for Rhode Island PBS Uncorked! Together We Grow: Micro-Influencer Campaign
Mega Influencer Campaign
- Bronze Bell: RDW Group with Big Blue Bug Solutions for 2023 Big Blue Bug Holiday Lighting Ceremony
- Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024
- Gold Bell: 360PR+ for Dishing Up Holiday Entertaining Wisdom with Granfluencers
Superior Achievement in Research & Planning
- Silver Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
INDUSTRY CAMPAIGNS
Business-to-Business
- Merit Award: Brodeur Partners and Deloitte for Deloitte: Holiday Shoppers are Back in the Spirit of Spending
- Bronze Bell: Red Lorry Yellow Lorry for Breaking Virtual Production Boundaries on Full Circle
- Silver Bell: SHIFT Communications for Building Axonify’s Brand As A Frontline Defender
Consumer Campaign
- Merit Award: SHIFT Communications for Sparking App Growth & Relationships Through Authenticity
- Bronze Bell: 360PR+ for Little Leaf Farms Leans into the Curve
- Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024
Government/Public Affairs
- Merit Award: RDW Group with Access Health CT for Access Health CT Health Coverage Open Enrollment & Medicaid Renewal Campaigns
- Bronze Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers
- Silver Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
Healthcare
- Merit Award: RDW Group with the State of Rhode Island EOHHS, RIDOH, BHDDH for Polysubstance Use Awareness and Behavior Change
- Bronze Bell: RDW Group with the State of Rhode Island – EOHHS & BHDDH for Preventing Unintentional Youth Poisonings
- Silver Bell: RDW Group with Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns
- Gold Bell: Allison World Wide with DEXCOM for Launching Dexcom’s Next Generation Health Wearable, Dexcom G7, with Star Power
High Tech
- Bronze Bell: Tier One Partners for Doing it Right with AI
Hospitality, Travel, and Entertainment
- Gold Bell and Super Bell Winner: 360PR+ for Trainline: Americans’ Ultimate Travel Guide to Europe
Nonprofit and Education
- Merit Award (tie): Allison World Wide with Fossil Fuel Non-Proliferation Treaty for Accelerating a Fossil Fuel Free World at COP28
- Merit Award (tie): CTP for Fundacion MAPFRE for Look Both Ways: Saving Young Lives on Our Roads
- Bronze Bell: Boston Ballet for Inspiring Curiosity of Our Oceans Through Ballet: When Two Nonprofits Collaborate to Inspire Change
- Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School
Striker Award – Industry Newcomer
- Simone Migliori, Account Executive, Matter Communications
Ringer Award – Mid-Level Practitioner
- Allison Epstein, Assistant Vice President, Teak Media + Communication
John J. Molloy Crystal Bell for Lifetime Achievement
- Darlene Hollywood, Principal, Hollywood Agency
Tier One Partners and Ally Financial for Advancing the Primetime-ification of Women’s Sports – Consumer Campaign
Media Placement – National
- Merit Award: Adams & Knight, Inc. on behalf of the Connecticut Office of Tourism for Positioning Connecticut as “one of the country’s most inspiring destinations” for LGBTQ+ travelers
- Bronze Bell: Duffy & Shanley for Fast Company: “Hanes undies gets a colorful redesign to win over Gen Z”
- Silver Bell: 360PR+ for WaveCel Revolutionizes Workplace Safety with First-Of-Its-Kind Hard Hat Redesign in 50+ Years
- Gold Bell: Duffy & Shanley for Showcasing Rhode Island’s Offshore Wind Leadership in The New York Times
Media Placement – Regional or Local
- Merit: Brodeur Partners for ‘Mayor Casey’s Crew’ Laces up for Boston Marathon® Jimmy Fund Walk
- Bronze Bell: Duffy & Shanley for Boston Globe: “BJ’s Wholesale Club to open new concept ‘BJ’s market’ in Warwick, R.I.”
- Silver Bell: Tufts University for Against All Odds: One Dog’s Remarkable Cancer Recovery Could Inform Future Treatments for Humans
Media Placement – Vertical or Trade
- Merit Award: Three Rings for Security Systems News Highlights “The State of Physical Security”
- Bronze Bell: Walker Sands with Inrupt for Landing SOLID Media Coverage of Inrupt’s Solid Technology
- Silver Bell: 360PR+ for Stealing the Industry Spotlight for Little Leaf Farms
- Gold Bell: Duffy & Shanley for E&E News: “Inside America’s Offshore Wind Hub”
Media Placement – Series of Placements
- Merit: Three Rings for Highlights From the GroupSense Ransomware Media Campaign
- Bronze Bell: Matter for Evenflo for Evenflo Wins Parents “Best of Award,” Featured on TODAY
- Silver Bell: Teak Media + Communication with Health In Harmony for Reporters Travel to Rainforests to Experience Planetary Health in Action
- Gold Bell: WGBH Educational Foundation for Tapping into Nostalgia for the 50th Anniversary of ZOOM, a Groundbreaking Children’s Series
Television News Placements – National
- Merit Award: John Guilfoil Public Relations for Springfield Police Officers Recognized for Saving Choking 3-Month-Old Baby While on Traffic Detail
- Bronze Bell: WGBH Educational Foundation for GBH News Investigation Drives National Conversation on Extremism
Television News Placement – Regional or Local
- Merit: Brodeur Partners for The ‘Candyman’ Brings Joy to the Boston Marathon® Jimmy Fund Walk
- Bronze Bell: Three Rings for LabCentral Ignite’s Career Forge Sparks New Biotech Opportunities for Underrepresented Populations
- Silver Bell: 360PR+ for Getting Chicago Media to Give a Cluck About Do Good Chicken
Bylined Article
- Merit Award: Three Rings for Good Cyber Hygiene is a Civic Duty
- Bronze Bell: Issues Management Group on behalf of MAB Community Services for Promoting MAB’s Staff Awards Program as a Model for Meaningful Direct Care Workforce Appreciation
Op-Ed
- Merit Award: V2 Communications for Health Gorilla Responds to Biden’s State of the Union with High-Impact Op-Ed Placement in STAT
- Bronze Bell: Ball Consulting Group, LLC with Home Builders & Remodelers Association of Massachusetts for its Op-Ed in The Boston Globe: “The State Can Ease its Housing Problem by Building More Starter Homes.”
- Silver Bell: Issues Management Group with Perkins School for the Blind for CVI, the Leading Cause of Childhood Blindness, is Misunderstood and Underdiagnosed
Response to Breaking News
- Merit Award: Joshua Milne PR with Columbia Threadneedle Investments Boston Triathlon for Boston Triathlon Weathers Historic Heatwave and Gains National Audience
- Bronze Bell: WGBH Educational Foundation for GBH Embraces Newsjacking to Showcase the Power of Diverse Perspectives
- Silver Bell: V2 Communications for Credit Where Credit is Due: Nova Credit Gets Global Eyes by Helping Ukrainians Flee Financially Free
- Gold Bell: CK Communications Group for Record Setting Cold Postpones Shows
- Merit Award: Hollywood Agency for An Unpaid Influencer Success Story
- Silver Bell: Duffy & Shanley for @BjsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
TikTok
- Merit Award: Hollywood Agency for Getting Lit on TikTok
Agency Citizenship or Pro Bono
- Merit: John Guilfoil Public Relations for Town of Rye Addresses Water Quality Emergency
Digital/Printed Collateral
- Merit Award: Brodeur Partners for Creating a Virtual Hall of Fame
- Bronze Bell: Three Rings for Elevating Pro-Vigil’s “State of Physical Security” Report Into The Spotlight
- Silver Bell: Three Rings for Securing Comcast’s Position as a Cybersecurity Innovator and Connected Home Leader
- Gold Bell: Duffy & Shanley for How Hanes Nabbed Major Press Interest With the Health of a Custom Media Gift
Diversity Initiatives
- Gold Bell: Mintz+Hoke for Breaking Barriers: Broker Academy Fosters Diversity and Reduces Health Disparities in Connecticut
Paid Media
- Merit Award: Mintz+Hoke for Strengthening the Reputation as a Trusted Source in a Highly Competitive Market
- Bronze Bell: Duffy & Shanley for Decoding the Crystal Ball: The Future of Student Loan Refinancing
- Gold Bell: Duffy & Shanley for “Reasons to Believe” – BJ’s Membership Campaign
Video – Single Video
- Bronze Bell: Duffy & Shanley for Paying for College? Watch This Video for 5 Expert Tips
Video – Series
- Merit Award: John Guilfoil Public Relations for Why I Chose Lowell
Media Events
- Merit Award: John Guilfoil Public Relations for Randolph Police Work to Reunite Valuables with Owners Following Thefts at Senior Living Facilities
- Bronze Bell: Brodeur Partners for Returning to the Boston Marathon® Course
- Silver Bell: 360PR+ for National Geographic Unveils Its 2022 PICTURES OF THE YEAR Issue
- Gold Bell: 360PR+ for Nasoya Sizzles with Launch Event for Industry’s First Plant-Based Steak
One-Time Special Event
- Merit Award: Duffy & Shanley for A Holiday for a Cause
- Bronze Bell: Three Rings for Live from Cape Canaveral: SES’ “Out of this World” Satellite Launch
- Silver Bell: Brodeur Partners for Celebrating President Jimmy Carter’s 98 Years of Making the World a Better Place
- Gold Bell: 360PR+ for Ringing in Spring with Ferry-Morse’s First Annual Garden Get-Together
Special Event – Series
- Bronze Bell: MacDougall Advisors for Curis’ VISTA Symposium
- Silver Bell: Dana-Farber Cancer Institute for Jimmy Fund Let’s Game®: Quest 2 Defy Cancer 2022
COMMUNICATION CAMPAIGNS
Agency Marketing
- Bronze Bell: Adams & Knight, Inc., for Building Brand Awareness and Trust Through an Agency-Branded Thought Leadership Podcast
Brand Building or Re-Branding – Business-to-Business
- Bronze Bell: Three Rings and Dragonfly Financial Technologies for Launching a Best-in-Class FinTech Brand
- Silver Bell: Look Left Marketing for Aqua Security for Look Left Marketing Transforms Single Stat Into Greatest Performing Media Campaign in Client History
- Gold Bell and Super Bell Finalist: SHIFT Communications for Earning Top Attention Around Hiring, Retention & DEI
Brand Building or Re-Branding – Consumer
- Merit Award: John Guilfoil Public Relations for Town of Groveland, Mass. Rebranding Initiative
Business-to-Business Social Media
- Bronze Bell: Three Rings for Transforming a Satellite Launch into a Brand Awareness Campaign, Reaching Over 41 Million People
- Silver Bell: Mintz+Hoke for Launching a Human Health Revolution, One Baby at a Time
Cause Marketing Campaign
- Gold Bell: 360PR+ for Batter Up for the Boys & Girls Clubs of LA Harbor
Content Marketing Campaign
- Silver Bell: Duffy & Shanley for Ready, Set, Click: Starting the Customer Journey with Content
Corporate Social Responsibility Campaign
- Merit Award: Three Rings and Navisite for Raising Awareness and Support for Women in Tech
Crisis Communications
- Bronze Bell: CK Communications Group for Record Setting Cold Postpones Shows
Executive Thought Leadership
- Bronze Bell: Matter for Dexcare for Elevating Dexcare CEO Derek Streat as a Thought Leader Through Healthcare’s Challenges
- Silver Bell: SHIFT Communications for Inserting a CEO & Mission into the National Dialogue on Education
- Gold Bell: Red Lorry Yellow Lorry for Growing a “BIG” Presence
Integrated Marketing Communications
- Merit Award: RDW Group with Rhode Island Resource Recovery for Recycle PVD – Recycling Awareness and Education
- Bronze Bell: SHIFT Communications for Wedderspoon for Sweetening Sales In The Manuka Honey Market
- Silver Bell: RDW Group with Rhode Island PBS for It Happens Right Here
- Gold Bell and Super Bell Finalist: Duffy & Shanley for Talking Student Loans – Four Different Ways
Investor/Financial Relations
- Merit Award: MacDougall Advisors for MacDougall & Maravai: Run up to IPO
- Bronze Bell: Sharon Merrill with EngageSmart for An Innovative IR Program Designed to Capture Investor Attention and Unlock Stakeholder Value
Micro/Nano Influencer Campaign
- Bronze Bell: 360PR+ for Mastering the Thrill of the Ride With Rollplay
- Gold Bell: Duffy & Shanley for RI Seafood Find Your Fresh
On-a-Shoestring
- Merit Award: Teak Media + Communication for A Win for HERstory: Old North Church Hires its 1st Female Sexton
Superior Achievement in Research & Planning
- Silver Bell: C+C and U.S. EPA ENERGY STAR® for Marking Energy Choices That Count
- Gold Bell: Red Lorry Yellow Lorry for When the Sequel is Even Better Than The Original: Elevating a Brand With Data
INDUSTRY CAMPAIGNS
Business-to-Business
- Silver Bell: Tier One Partners and Altair for Retiring the Crash Test Dummy
Consumer Campaign
- Silver Bell: Matter for CVS Health for CVS: Taking the Stigma Out of Home Health Care Products
- Gold Bell and Super Bell Finalist and Winner: Tier One Partners and Ally Financial for Advancing the Primetime-ification of Women’s Sports
Government/Public Affairs
- Bronze Bell (tie): Adams & Knight, Inc. on behalf of the Connecticut Department of Economic and Community Development for CTForMe Showcases Young Professionals Why Connecticut is a Great Place to Live, Work & Grow Business
- Bronze Bell (tie): Rinck Advertising for Keeper of the Maine Outdoors
Healthcare
- Bronze Bell: LaVoieHealthScience on behalf of Stemline Therapeutics for Paving the Way: An FDA Approval of ORSERDU™ (elacestrant) for Advanced or Metastatic Breast Cancer
- Silver Bell (tie): 360PR+ for Jumpstart Your Health and Year with Ayesha Curry
- Silver Bell (tie): RDW Group with Rhode Island Department of Health for Substance Exposed Newborns Awareness & Provider Outreach
- Gold Bell: Highwire Public Relations with Definitive Healthcare for Calling Attention to the Healthcare Staffing Shortage with Healthcare Commercial Intelligence
High Tech
- Bronze Bell: Duffy & Shanley for “Hi, Jill!”: Ships Ahoy for New York’s First Offshore Wind Farm
- Silver Bell: Red Lorry Yellow Lorry for Taking a Clean Energy Disruptor to the Stars
- Gold Bell: Walker Sands with Sophos for Sophos Ransomware Report Makes it to the White House
Hospitality, Travel, and Entertainment
- Merit Award: Adams & Knight, Inc. on behalf of the Connecticut Office of Tourism for A Whole New Vibe for Connecticut
Nonprofit and Education
- Merit Award: Dana-Farber Cancer Institute for Cause/Social Marketing Campaign: Giving Day 2022
- Bronze Bell: The Castle Group for Embrace Boston for Embracing a New Chapter in Boston’s Story
- Silver Bell: Brodeur Partners for Returning to the Boston Marathon® Course
Striker Award – Industry Newcomer
- Jennifer Susca – Senior Account Executive, Matter Communications
Ringer Award – Mid-level Practitioner
- Bianca Chaer – Communications Strategist, Sullivan Marketing Communications
John J. Molloy Crystal Bell for Lifetime Achievement
- Kelley Chunn – Principal and Founder, Kelley Chunn & Associates
360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership – Executive Thought Leadership Campaign
Media Placement – National
- Merit (tie): John Guilfoil Public Relations for North Attleboro Firefighters Perform Life-Saving Rescue From 30,000 Feet
- Merit (tie): Porter Novelli with Pan-Mass Challenge for The Incredible Reason Peloton’s Emma Lovewell Rode Her Bike 80 Miles
- Bronze Bell: Issues Management Group with CIC Health for Bloomberg CityLab Highlights CIC Health’s Mass Vax Efforts at State’s Top Sports Venues
- Silver Bell: John Guilfoil Public Relations forTown of East Bridgewater Celebrating James Ingargiola’s Successful Battle Against COVID-19
- Gold Bell: Tier One Partners for Overdraft Fee Elimination: A Wall Street Journal Exclusive
Media Placement – Regional or Local
- Merit: Duffy & Shanley for Building the Credibility of the Cannabis Industry, One Sample at a Time
- Bronze Bell: John Guilfoil Public Relations for “We Trained For This”: Firefighters Aid in Emergency Baby Deliveries
- Gold Bell: Duffy and Shanley for its Boston Globe placement: Dunkin’ Iced Coffee Day Nets $140K, 82 COVID-19 Vaccines
Media Placement – Vertical or Trade
- Bronze Bell: V2 Communications for Reshaping the Nielsen Narrative
- Silver Bell: 360PR+ for Bagging a Big Trade Story for a New Canned Cocktail Line
Media Placement – Series of Placements
- Merit: Duffy and Shanley for Building the Credibility of the Cannabis Industry, One Placement at a Time
- Bronze Bell: 360PR+ for Helping Local Communities Access Covid Vaccinations Through Effective Regional Media Placements
- Silver Bell: Ball Consulting Group for Calling Attention to the Human Services Workforce Crisis in Massachusetts
- Gold Bell: InkHouse with PUMA for Unveiling PUMA’s North American Headquarters During COVID-19
Television News Placements – National
- Silver Bell: Duffy & Shanley for CNBC Squawk Box placement: Hanesbrands Gets Back in Shape
- Gold Bell: Duffy & Shanley for its segment about Earth Day at America’s First Offshore Wind Farm with CBS Morning News
Television News Placement – Regional or Local
- Merit: John Guilfoil Public Relations for Everyone Loves Waffles: Tewksbury Police Show Off New Comfort Dog
- Bronze Bell: John Guilfoil Public Relations for Two Taunton Police Officers Buy Bicycle for 6-Year-Old Boy After His was Stolen Twice
- Silver Bell: 360PR+ for UNFI: Now Hiring with 360PR+
Bylined Article
- Silver Bell: V2 Communications for Establishing Climate Credibility: Byline Fuels Successful Visa Application
Op-Ed
- Silver Bell: Issues Management Group with Perkins School for the Blind for its Op-ed in The Boston Globe: What TikTok Users Who Doubt Helen Keller Can Learn This Oscar Season
Response to Breaking News
- Merit: Back Bay Communications for Highlighting Karen Clark & Company’s Catastrophe Modeling Expertise
- Bronze Bell: Walker Sands with Sophos for Increasing Top-Tier Coverage for Sophos With Rapid Response Around Log4j Exploit
- Silver Bell: Red Lorry Yellow Lorry for the CertiK Project for its Breaking News Rapid Response Program for the Win!
- Gold Bell: Three Rings for REvil Ransomware Group Unexpectedly Shuts Down
- Merit Award: Hollywood Agency for An Unpaid Influencer Success Story
- Silver Bell: Duffy & Shanley for @BjsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
TikTok
- Merit Award: Hollywood Agency for Getting Lit on TikTok
Agency Citizenship or Pro Bono
- Merit: PRLab at Boston University for PRoBono 2021
- Silver Bell: John Guilfoil Public Relations for East Boston Artists Shine Light on Ocean Advocacy During Weeklong Mural Celebration
Digital/Printed Collateral
- Merit: Dana-Farber Cancer Institute for the 2021 Honor Roll of Donors
- Bronze Bell: Dana-Farber Cancer Institute for The Imagine Display
Diversity Initiatives
- Gold Bell: Issues Management Group with CIC Health for Supporting CIC Health as They Provide Equitable Testing/Vaccination Services During COVID19 Pandemic
Paid Media
- Merit: C+C on behalf of Massachusetts Department of Mental Health for Giving Parents the Tools They Need
- Bronze Bell: Duffy & Shanley for “Driving it Home” – BJ’s Home Improvement Services Campaign
- Silver Bell: Duffy & Shanley for Joining the Excitement of Best Colleges
Podcast
- Silver Bell: John Guilfoil Public Relations for Mansfield Public Schools Launch the “Hello Hornets” Podcast to Start the 2021-2022 School Year
Video – Single Video
- Silver Bell: John Guilfoil Public Relations for East Kingston Fire Department Seeks New Volunteer Members
Video – Series
- Merit: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio Telethon “I Am Jimmy” Videos
- Bronze Bell: SHIFT Communications with Dan Milnor of Blurb for #FromTheVanWithDan: Reaching Creators Through Visual Storytelling
- Gold Bell: 360PR+ for Tommee Tippee for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
Media Events
- Merit: Matter Communications for Hydroxycut with Hydroxycut Scores on Football’s Biggest Weekend
- Bronze Bell: John Guilfoil Public Relations for Armstrong Paramedic Reunites With Couple After Life-Saving Response
- Silver Bell: John Guilfoil Public Relations for the Town of Scituate Hosts “Save Our Station” Rally to Preserve Regional U.S. Coast Guard Station
- Gold Bell: John Guilfoil Public Relations for Randolph Police, ARL Boston Find Homes for Dogs Rescued From Squalor
One-Time Special Event
- Merit: RDW Group with Rhode Island Medical Imaging for Rhode Island Medical Imaging and Providence College Basketball Pink Out Friartown
- Bronze Bell: Dana-Farber Cancer Institute with OPUS Agency for the Dana-Farber Campaign Announcement Event
- Silver Bell: Duffy & Shanley for History in the Hamptons! New York’s First Offshore Wind Farm Breaks Ground
- Gold Bell: 360PR+ on behalf of illycaffè North America for Welcome Back to NYC: This One’s On Us
INFLUENCER CAMPAIGNS
Micro Influencer Campaign
- Merit: Matter Communications for Hood Ice Cream: Summer of Smiles 2021
- Bronze Bell: Duffy & Shanley for Let’s Talk College – Helping Parents Navigate the Unknown Through the Power of Influencing
- Silver Bell: Takeda Pharmaceuticals with Edelman for Takeda Games Encourages Physical and Emotional Well-Being for Bleeding Disorder Patients
Mega Influencer Campaign
- Merit: 360PR+ for the Sunny D Sweetest Summer Yet Hashtag Challenge
- Bronze Bell: RDW Group with Ageless Innovation for Social Media Influencers Help Raise Awareness of Joy for All Companion Pets
- Gold Bell: 360PR+ for Little Northern Bakehouse Hits the Right Note with Musical Influencer
COVID-19 RELATED CAMPAIGNS
COVID-19 Product or Service Campaign
- Bronze Bell: John Guilfoil Public Relations for Leading the Way with Pediatric COVID-19 Vaccination Clinics
- Silver Bell: Tier One Partners with Keyser Public Strategies for Answering the Nation’s Call for US-Made PPE
COVID-19 Response Campaign
- Merit: Matter Communications for Lovesac + Harman Kardon for Lovesac X Harman Embedded Audio: Debuting a Couch Like No Other
- Bronze Bell: Issues Management Group with Commonwealth Care Alliance for Commonwealth Care Alliance’s Efforts to Vaccinate Homebound Individuals with Significant Needs
- Silver Bell (tie): C+C with Washington State Department of Health for Vaccinate WA
- Silver Bell (tie): Issues Management Group with CIC Health for CIC Health’s Efforts to Reach Communities Hit Hardest During the COVID-19 Pandemic
COMMUNICATION CAMPAIGNS
Brand Building or Re-Branding – Business-to-Business
- Merit: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
- Bronze Bell: V2 Communications for Creating the Next Data Lake Darling: ChaosSearch
- Silver Bell: LaVoieHealthScience on behalf of Outlook Therapeutics for Reputation Building and Market-Shaping for an Approved Ophthalmic Bevacizumab in Retinal Disease
- Gold Bell: SHIFT Communications for Closing the Skills Gap That Keeps Americans Underemployed and Underpaid
Business-to-Business Social Media
- Silver Bell: Red Lorry Yellow Lorry for Valora for The Power of Celebrity and Social Media for an Incredible Series A+!
Business-to-Consumer Social Media Campaigns
- Bronze Bell: RDW Group with Ageless Innovation for Supporting Caregivers and Older Adults Through Social Media
- Silver Bell: RDW Group with Rhode Island Medical Imaging for Sharing the Unseen Through Social Media
- Gold Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Social Media Campaign
Cause Marketing Campaign
- Silver Bell: Tier One Partners on behalf of Ally Financial for Big Sean, HBCUs & Ally Teach Kids About Money in Minecraft
Content Marketing Campaign
- Gold Bell: Duffy and Shanley for It Starts With a Click: Using Content to Kick Off the Customer Journey
Corporate Culture/Internal Communications Campaign
- Bronze Bell: Rocket Social Impact with NCR for NCR Foundation’s Road Trip for Good
Crisis Communications
- Merit Award: ML Strategies for Fire Eating Dragon to Toothless Tiger in California’s Cannabis Industry
- Silver Bell: John Guilfoil Public Relations for Winthrop Police Respond to Mass Shooting and Hate Crime, Work to Support Community in Aftermath
- Gold Bell and Super Bell Finalist: Red Lorry Yellow Lorry for Brightcove, Inc., for Overcoming Cyberattack Misinformation
Executive Thought Leadership
- Bronze Bell: Matter Communications for Hospital IQ for Hospital IQ: A Leading Voice Through Healthcare’s Staffing Crisis
- Silver Bell: Red Lorry Yellow Lorry for Blockchain Intelligence Group for Building Thought Leaders With a “BIG” Presence
- Gold Bell and Super Bell Finalist and Winner: 360PR+ for Elevating The Wanderlust Group’s Four-Day Work Week Through Executive Thought Leadership
External Spokesperson
- Gold Bell: 360PR+ for Harpoon Brewery – Building Hometown and Home Team Pride With Team Mew-S-A
Fundraising
- Bronze Bell: Dana-Farber Cancer Institute for the WEEI/NESN Jimmy Fund Radio-Telethon Direct Mail Campaign
- Gold Bell and Super Bell Finalist: Duffy and Shanley for “All in One Shot” – Dunkin’ Iced Coffee Day 2022
Integrated Marketing Communications
- Merit: V2 Communications for Evolving Rocket Software’s EVOLVE Conference Marketing Strategy
- Bronze Bell: C+C with the Washington State Department of Health for Vaccinate WA
- Gold Bell and Super Bell Finalist: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
On-a-Shoestring
- Merit: Allison+Partners with Get Maine Lobster for How a Cotton Candy Lobster became a Viral Sensation
INDUSTRY CAMPAIGNS
Business-to-Business
- Merit: V2 Communications for Navigating the Changing Role of the Enterprise Supply Chain with Kinaxis
- Bronze Bell: Brodeur Partners for Launching a Sustainable Future for Cannabis Packaging
- Gold Bell: SHIFT Communications for Building a Fair Future
Consumer Campaign
- Merit: Duffy and Shanley for Loan-ly No More: Navigating the Financial Road to College
- Bronze Bell: 360PR+ for Spreading “Words of Encouragement” this Valentine’s Day Season
- Silver Bell: 360PR+ for Tommee Tippee Spills the Milk on the Raw Realities of Parenthood
Government/Public Affairs
- Silver Bell: Duffy and Shanley for Winds of Change for New York’s First Offshore Wind Farm
Healthcare
- Merit: Matter Communications for Vicarious Surgical: A Sprint to Merger
- Bronze Bell: RDW Group with the Rhode Island Department of Health for the Rhode Island Dept. of Health Substance Exposed Newborns Campaign
- Silver Bell: C+C with the Washington State Department of Health for Vaccinate WA
High Tech
- Bronze Bell: Walker Sands with Affectiva for Affectiva Acquired: A PR Journey to M&A
- Gold Bell and Super Bell Finalist: Three Rings for Turning GroupSense Into a Media Superstar
Hospitality, Travel, and Entertainment
- Bronze Bell: Hollywood Agency on behalf of the South Shore Chamber of Commerce for Hello! South Shore, @SouthShoreBear Joins Twitter
- Silver Bell: Allison+Partners and SKDK for Kimpton and Talkspace for Making Mental Health More than Just a Guest Amenity
- Gold Bell: 360PR+ for Giving U.S. Travelers a New Runway to Love
Nonprofit
- Bronze Bell: John Guilfoil Public Relations for its Media Campaign that Shines Light on East Boston Arts Nonprofit’s Ocean Advocacy Efforts
- Gold Bell: Porter Novelli with Pan-Mass Challenge for PMC 2021 – Back on the Road
Striker Award – Industry Newcomer
- Alex Villanueva, Account Manager, Ball Consulting Group
Ringer Award – Mid-level Practitioner
- Cait Kahlem Account Supervisor, Duffy & Shanley
John J. Molloy Crystal Bell for Lifetime Achievement
- Sharon F. Merrill, Chairman Emerita and Founder, Sharon Merrill Associates
For the first time, a tie for the ultimate award:
- John Hancock for Creative Virtual Summer Camp Gets Employees’ Children Learning and Having Fun – Corporate Culture/Internal Communications Campaign
- Boston Ballet for Boston Ballet’s Digital Pivot: Dance Where You Are – COVID-19 Response Campaign
Media Placement – National
- Merit: Brodeur Partners forBringing FM Global’s Message of Resilience to a Business Audience
- Bronze Bell: Tier One Partners for Tier One Goes Full Throttle with Altair’s Customer Story on Rolls-Royce
- Silver Bell: Duffy & Shanley for Foster Grant and Sofia Vergara Team Up to Make Reading Glasses “Not Look Like a Granny”
- Gold Bell: Duffy & Shanley for “BJ’s, You’ve Done it Again!”
Media Placement – Regional or Local
- Merit: Porter Novelli and Pan-Mass Challenge for Driving Fundraising in Struggling Peer-to-Peer Fundraising Industry Through Local Media Coverage
- Bronze Bell: Boston Ballet for Boston Ballet Dances in the Streets
- Silver Bell: Racepoint Global on Behalf of eClinical Works for The Future of Medicine: Pandemic Virtual Care Spike Leads to New Vision of Healthcare in the U.S.
Media Placement – Vertical or Trade
- Bronze Bell: Solomon McCown & Cence with Perkins School for the Blind for Feature Story in NewzHook Highlights Perkins India & Global Reach of Perkins School for the Blind
Media Placement – Series of Placements
- Merit: V2 Communications for Cooper University Health Care Transforms the Patient Experience with Nuance AI
- Bronze Bell: V2 Communications for Emergency Communication and Public Safety Trust
Television News Placements – National
- Bronze Bell: John Guilfoil Public Relations for Somerset Officer Buying Holiday Dinner for Family After Shoplifting Sees Worldwide Acclaim
- Silver Bell: Solomon McCown & Cence with CIC Health for CBS Sunday Morning Reports that CIC Health is an Innovator in COVID-19 Mass Vaccination Logistics
Television News Placement – Regional or Local
- Merit: John Guilfoil Public Relations for Rhode Island Police Chiefs Address Concerning Rise in Motor Vehicle Fatalities
- Bronze Bell: John Guilfoil Public Relations for JGPR & Burlington Police Showcase the Department’s 21st Century Training
- Silver Bell: John Guilfoil Public Relations for Off-Duty North Reading Police Sergeant Rescues Three People During Early Morning House Fire
Bylined Article
- Merit: Racepoint Global on behalf of Panasonic System Solutions Company of North America for Remote Learning Technology Prepares Pepperdine University for the Unpredictable
- Bronze Bell: Matter Communications for Corindus for Corindus Media Relations and a Major Byline Placement
- Silver Bell: Porter Novelli and L.L. Bean for L.L. Bean Inspires People to Experience the Power of Being Outdoors
- Gold Bell: Red Lorry Yellow Lorry for Making a Fortune with GameStop
Op-Ed
- Silver Bell: Hollywood Agency for in 2020, National Nurses Week Had a Whole New Meaning
Response to Breaking News
- Merit: V2 Communications for How Markforged Applied 3D Printing to Solve for Supply Shortages During the Height of the Pandemic
- Silver Bell: John Guilfoil Public Relations for Braintree Police Respond Following Shooting at South Shore Plaza Mall
- Merit Award: Hollywood Agency for An Unpaid Influencer Success Story
- Silver Bell: Duffy & Shanley for @BjsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
TikTok
- Merit Award: Hollywood Agency for Getting Lit on TikTok
Agency Citizenship or Pro Bono
- Merit: PRLab at Boston University for PRoBono: Apart But Connected
- Bronze Bell: Duffy & Shanley for Yes on 6: Arts + Preservation = Jobs
- Silver Bell: CK Communications Group for All in for Chelsea
Corporate/Agency Blog
- Bronze Bell: Duffy & Shanley with College Ave Student Loans for Making the First Impression Click
- Silver Bell: John Guilfoil Public Relations with the Town of Brookline for Town of Brookline Streamlines Communications in Real Time During Pandemic Emergency
- Gold Bell: RDW Group for Positive Change in Action: Driving Impact Through Blog Strategy
Digital/Printed Collateral
- Merit: Hollywood Agency for Making the Best of a “Schitty” Year
- Bronze Bell: C+C with Kwik Lok for A Path Forward: Kwik Lok 2020 CSR Report
- Silver Bell: Harvard Medical School with Sametz Blackstone Associates for Pulse: Fall 2020 Donor Newsletter
Paid Media
- Silver Bell: Duffy & Shanley for Pairing the “Best Colleges” with First-Class Student Loans
Podcast
- Merit: V2 Communications for Disrupting the Podcasting Space with ASG’s Digital Disrupted
- Bronze Bell: C+C for EthicalVoices
- Gold Bell: Duffy & Shanley for Introducing the Blue Economy Podcast Presented by Rhode Island: The Ocean State
Video – Single Video
- Merit: John Guilfoil Public Relations for Bedford, New Hampshire Police Department Shares Why They Chose to Serve
Video – Series
- Merit: John Guilfoil Public Relations for 5 Diamond Chef Moves into the Kitchen at Revolution Taproom & Grill
- Bronze Bell: John Guilfoil Public Relations for City of Gloucester Creates Multi-Lingual Video Campaign to Encourage Census Participation
Media Events
- Merit: Racepoint Global on behalf of Panasonic System Solutions Company of North America for Creating a Virtual Event Remotely During a Global Pandemic
- Bronze Bell: John Guilfoil Public Relations for “Ride the Ferry Day” Highlights the Need for Preserving Public Transportation on the South Shore
One-Time Special Event
- Merit: PRLab at Boston University for PRoBono: Apart But Connected
- Bronze Bell: Rhode Island Medical Imaging with Providence College for Rhode Island Medical Imaging and Providence College Basketball Stand Up to Cancer
- Silver Bell: Duffy & Shanley with Dunkin’ for Celebrating Iced Coffee Day
Special Event – Series
- Gold Bell: March Communications with Affectiva for Decoding a Book Tour When There’s No Bookstores
INFLUENCER CAMPAIGNS
Unpaid Influencer Campaign
- Merit: RDW Group for #CrushCovidRI Grassroots Influencer Campaign To Educate And Promote Community Mitigation Behaviors
- Bronze Bell: Hollywood Agency for The Purr-fect Unpaid Influencer Campaign
- Silver Bell: Next Step Communications On Behalf Of Fertility Focus for Understanding Ovulation And Empowering Women With Data On Their Fertility Journey
- Gold Bell: C+C with the Washington State Department of Health for COVID-19 WA Notify Service – Unpaid Influencer Campaign
Mega Influencer Campaign
- Gold Bell: Rinck Advertising for Dove Everyday Hero Lexy Burke Campaign
COVID-19 RELATED CAMPAIGNS
COVID-19 Product or Service Campaign
- Merit: Three Rings with Navisite for IT Services Firm Goes Goo Goo to Raise Funds for Boston-based COVID Charity
- Bronze Bell: SHIFT Communications for The Pandemic’s Frontline Workers You’ve Never Heard Of
- Silver Bell: Solomon McCown & Cence with Cic Health For Introducing Cic Health as an Innovator in Covid-19 Testing and Mass Vaccination Logistics
- Gold Bell and Super Bell Finalist: C+C with the Washington State Department of Health for COVID-19 WA Notify Service
COVID-19 Response Campaign
- Merit: John Hancock for You Are Essential. We are Grateful.
- Bronze Bell: Adams & Knight, Inc. on behalf of The Connecticut Office of Tourism for Connecticut Pivots to Promote Tourism Businesses During and After Pandemic Shutdown
- Silver Bell: Brodeur Partners for Changing Course: Transforming an Iconic Walk into a Virtual Event Amid a Pandemic
- Gold Bell and Super Bell Finalist: Boston Ballet for Boston Ballet’s Digital Pivot: Dance Where You Are
MARKETING CAMPAIGNS
Business-to-Consumer Social Media Campaigns
- Silver Bell: RDW Group with Rhode Island Medical Imaging for Rhode Island Medical Imaging Grows with Social Media
- Gold Bell and Super Bell Finalist: RDW Group with Ageless Innovation for Supporting Caregivers and Older Adults Through Social Media
Content Marketing Campaign
- Bronze Bell: BackBay Communications on behalf of Fiduciary Trust Company for Fiduciary Trust Company: Guiding Clients Through the Pandemic
- Gold Bell: Duffy & Shanley for Duffy & Shanley with College Ave Student Loans: Making the First Impression Click
Integrated Marketing Communications
- Merit: Dana-Farber Cancer Institute with Merge Media for I Am Jimmy
- Bronze Bell: Adams & Knight, Inc. on behalf of The Connecticut Office of Tourism for Connecticut Pivots to Promote Tourism Businesses During and After Pandemic Shutdown
- Silver Bell: March Communications for Helping Build a Secure Modern Workplace with Zix
- Gold Bell: RDW Group with Rhode Island Medical Imaging for Rhode Island Medical Imaging – October Breast Cancer Awareness
On-a-Shoestring
- Merit: Image Professors for Community Impact Movement Lasagna Love Delivers Kindness When Needed Most
- Bronze Bell: Duffy & Shanley for Vote Yes on 3 and 5. It’s Overdue.
INDUSTRY CAMPAIGNS
Business-to-Business
- Merit: March Communications for Increasing Sophos Tier-One Coverage with Issues Response
- Bronze Bell: Racepoint Global on Behalf of Panasonic System Solutions Company of North America for Bets on Android with an All-Digital Approach
- Silver Bell (Tie): Red Lorry Yellow Lorry for Turning An Industry Leader Into an Industry Titan
- Silver Bell (Tie): Racepoint Global on behalf of MediaTek for The Not-So-Secret Ingredient of Chromebooks
- Gold Bell: SHIFT Communications for Vyv Wages War on Germs: Survey Report Catapults B2B Brand in Front of Partners & New Prospects
Consumer Campaign
- Merit: Tier One Partners for Born Digital: Ally Bank Welcomes 10,000+ Newborns Into The Digital Era With A Financial Head-start
- Bronze Bell: Matter Communications for CVS Pharmacy for Live Better by CVS Health: Successfully Launching a Brand While Facing Unprecedented Obstacles
- Silver Bell: Duffy & Shanley for Duffy & Shanley with College Ave Student Loans: Making the Grade in Student Loans
- Gold Bell: Allison+Partners with King Arthur Baking Company for King Arthur Baking Company: Making Baking the National Pastime
Government/Public Affairs
- Bronze Bell: John Guilfoil Public Relations on behalf of the ConVal School District for its use of Multimedia to Help ConVal Schools Pass its Budget by a Razor Thin Margin
- Gold Bell: John Guilfoil Public Relations for the “Save the Greenbush-Save the Boat” Campaign to Preserve Public Transportation on the South Shore
Healthcare
- Merit (Tie): V2 Communications for Cutting Through the COVID-19 Confusion: Amplifying CarePort’s Pandemic Data to a Nation in Need
- Merit (Tie): March Communications with Lumeon for Re-imagining Care Delivery Through Technology
High Tech
- Silver Bell: March Communications with Neurala for Manufacturing a Name for Neurala’s AI in the Industrial Space
- Bronze Bell: Allison+Partners with AFSP – American Foundation for Suicide Prevention for AFSP #RealConvo – May Mental Health Campaign
- Silver Bell: C+C with the Washington State Department of Health for Keeping Washington Safe
Hospitality, Travel, and Entertainment
- Silver Bell: Adams & Knight, Inc. on behalf of The Connecticut Office of Tourism for Connecticut Pivots to Promote Tourism Businesses During and After Pandemic Shutdown
COMMUNITY AND STAKEHOLDER-SPECIFIC CAMPAIGNS
Nonprofit
- Merit: CK Communications Group for Keep the Music Going
- Bronze Bell: CK Communications Group for The Boch Center Will Not Go Dark
- Silver Bell: Porter Novelli and Pan-Mass Challenge for Compelling Digital Storytelling and Interactive Content Drives Fundraising Amid Pandemic
- Gold Bell: Brodeur Partners for Changing Course: Transforming an Iconic Walk into a Virtual Event Amid a Pandemic
Cause Marketing
- Silver Bell: PRLab at Boston University with F*It Won’t Cut It for F*It Won’t Cut It: Boston University’s Student-Run Campaign that is Provocative With a Purpose
Corporate Social Responsibility
- Merit: Real Chemistry on behalf of Sunovion Pharmaceuticals for Inspiring the Next Generation of Innovators: Lead the Way to a Healthier World
- Bronze Bell: Seven Letter With A Day for Democracy for A Day for Democracy
Fundraising
- Merit: Dana Farber Cancer Institute for Boston Marathon® Jimmy Fund Walk
- Bronze Bell: Porter Novelli and Pan-Mass Challenge for Compelling Digital Storytelling and Interactive Content Drives Engagement Amid Pandemic
VISIBILITY CAMPAIGNS
Brand Building or Re-Branding – Business-to-Business
- Merit: Mintz+Hoke on behalf of WellSpark for WellSpark Branding
- Bronze Bell: V2 Communications for Building a Backup Brand from the Bottom Up: GRAX
Executive Thought Leadership
- Bronze Bell: Adam Ritchie Brand Direction for Invention in PR: Executive Thought Leadership Impacts a Generation of Pros
- Gold Bell and Super Bell Finalist: March Communications with Affectiva for Spoiler Alert: Leading Conversations on the Future of Tech and Leadership
SPECIALTY CAMPAIGNS
Superior Achievement in Research and Planning
- Bronze Bell: SHIFT Communications for Inmar Declares ‘Tis the Season for Stockpiling
Crisis Communications
- Merit: John Guilfoil Public Relations for Fairfield Police Department Apologizes After Euthanizing Dog Mistaken as a Coyote
- Bronze Bell: John Guilfoil Public Relations for Town of Norwood Successfully Manages Early Covid-19 Crises
- Silver Bell: Solomon McCown & Cence for Leading the City of Cambridge through the COVID-19 Crisis Communications Response
- Gold Bell: John Guilfoil Public Relations for RIPCA Twenty for 2020 Campaign Addresses Statewide Policing Standards and Practices
Investor/Financial Relations
- Bronze Bell: InkHouse for Datto for A Lesson in Resilience: Going Public During A Pandemic
- Silver Bell: LaVoieHealthScience for Building Investor Visibility and Credibility, Post-IPO
Corporate Culture/Internal Communications
- Bronze Bell: March Communications with Retail Business Services for RBS Cares: Communicating Amid Crisis
- Silver Bell: Brodeur Partners for Creating a Culture of Wellness Amid a Pandemic
- Gold Bell and Super Bell Finalist: John Hancock for Creative Virtual Summer Camp Gets Employees’ Children Learning and Having Fun
Striker Award – Industry Newcomer
- Striker Award – Joe Chambers: Account Executive at CK Communications Group
John J. Molloy Crystal Bell Lifetime Achievement Award
- Ashley McCown: Co-President of Solomon McCown & Cence
Super Bell Finalists
- Dunkin’ with RF|Binder and CTP, with Duffy & Shanley: Breaking Up with the Double Cup
- 360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry
- SHIFT Communications: Motivating a New Crowd for Scotties
- WGBH Educational Foundation with CK Communications Group: The Wow Child
- 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
- Porter Novelli with Timex: Timex Revolutionizes Time Telling with 25th Hour
Super Bell Winner – 360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry
Digital/Print – National
- Silver Bell: Duffy & Shanley: BJ’s Wholesale Club Media Placement
- Bronze Bell: March Communications and Affectiva: WSJ Really Is “The Future of Everything” When It Comes to AI and Ethics
- Bronze Bell: March Communications: Establishing the World’s First Learning Steel Mill with The Wall Street Journal
- Merit Award: InkHouse: Checkmarx Samsung/Google Android Vulnerability Research Campaign
Digital/Print – Regional or Local
- Gold Bell: Tier One Partners: Bucking the Trend: Tier One Partners Spotlights Prophix Software as a Force to be Reckoned With
- Silver Bell: Porter Novelli with Pan-Mass Challenge: Dana-Farber Receives Record $63 million Donation from Pan-Mass Challenge
- Bronze Bell: SHIFT Communications: CT Mag Highlights How Foxwoods Doubled Down on Differentiators
- Merit Award: CK Communications Group: From Boston, To New York, and Back Again
Digital/Print – Vertical or Trade
- Bronze Bell: Red Lorry Yellow Lorry: From Times Square to a Top Campaign of the Year
- Merit Award: Racepoint Global on behalf of Gloucester Marine Genomics Institute: Bringing a National Biotechnology Presence to World-Class, Local Boston Biomedical Research & Top Biotechnology Workforce Training
Digital/Print – Series of Placements
- Gold Bell: 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
- Silver Bell: LaVoieHealthScience: Launch of $210 Million Early-Stage Venture Capital Fund by Biotech Accelerator and the Preeminent Life Science Hedge Fund
- Silver Bell: Solomon McCown & Cense with The Vilna Shul: “Introducing the ‘New’ Vilna Shul—a 100-Year-Old Building on Beacon Hill You’ve Never Heard Of”
- Silver Bell: Racepoint Global on behalf of Normatec: Reigniting the Recovering Technology Conversation
- Bronze Bell: Three Rings Inc. with LabCentral: LabCentral Takes Bold Step to Scale and Innovate Biomanufacturing in Massachusetts with LabCentral 238
- Merit Award: 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs
Television News Placements – National
- Silver Bell: Rinck Advertising with VetriScience Laboratories: A Disabled Puppy is Training for a Special Task Thanks to a Veteran Paying it Forward
- Bronze Bell: Duffy & Shanley: E! News’ Daily Pop Turns a Pitch into a Dedicated Segment
- Merit Award: SHIFT Communications: Bold Broadcast Segment Brings Nationwide Awareness to Organic Dog Treat Brand
Television News Placement – Regional or Local
- Gold Bell: John Guilfoil Public Relations: TikTok Trouble: Dangerous Viral Teen Video Challenge Creates Public Safety Concerns
- Silver Bell: John Guilfoil Public Relations: Bridgewater Police Officers Reunite with Family After Delivering Baby in Home Depot Parking Lot
- Bronze Bell: John Guilfoil Public Relations: Rockland Soldier Surprises Sons After Returning Home From Tour of Duty
Bylined Article
- Gold Bell: Solomon McCown & Cence with Perkins School for the Blind: Digital Accessibility: The New Frontier of the Americans with Disabilities Act
- Silver Bell: RDW Group with Rhode Island Medical Imaging: Addressing the Vaping Crisis
- Bronze Bell: Solomon McCown & Cence with Nellie Mae Education Foundation: “Lessons Learned From Leading a Failing School”
- Merit Award: Solomon McCown & Cence with Southcoast Health Systems: “Traffic congestion is a health hazard.” Shining a Light on Regional Inequity and the Importance of Investment in Community Health
Op-Ed
- Silver Bell: Three Rings Inc. with LabCentral and Octagon Therapeutics: A Voice of Warning: The “Paul Revere” of the Antibiotics Development Crisis
- Bronze Bell: Racepoint Global on behalf of Huawei: America Needs Huawei
- Merit Award: RDW Group with Bristol County Water Authority: It’s Time to Move on from Old Water Supplies – BCWA Addresses its East Bay Pipeline Leak
Response to Breaking News
- Bronze Bell: SHIFT Communications: The Convenience Store Catastrophe; Rapid Response to Elevate Brand Awareness
- Merit Award: RDW Group with Rhode Island Medical Imaging: Addresses the Vaping Crisis
Agency Citizenship or Pro Bono
- Merit Award: PRLab at Boston University: PRoBono 2019
Digital/Printed Collateral
- Silver Bell: Perkins School for the Blind: 2019 Annual Report
- Bronze Bell: Porter Novelli and Eastern Bank: Eastern Bank Annual Review
- Merit Award: Dana-Farber Cancer Institute: Planning Matters
Owned Media
- Silver Bell: InkHouse with Pixels 360: ERA Coalition Website
Paid Media
- Bronze Bell: Duffy & Shanley: Foster Grant Celebrates 90 Years with InStyle
- Merit Award: 360PR+ with Alex Brands: Helping Alex Brands Stand Out with Moms During the Holiday Season
Podcast
- Gold Bell: Cercone Brown: Press Play: Spreading Optimism with “Life is Good”
- Merit Award: Racepoint Global on behalf of Panasonic System Solutions Company of North America: So you want to start a podcast?
Video – Single Video
- Bronze Bell: Mintz and Hoke on behalf of Connecticut Wealth Management, LLC: Connecticut Wealth Management Experience Genuine
- Merit Award: Dana-Farber Cancer Institute: The Impact of Your Giving
Video – Series
- Silver Bell: 360PR+ with SunnyD: SunnyD Gets Sweet on Digital and Makes Its Year
- Bronze Bell: Brodeur Partners: Hankook Tire – Man vs. Machine
- Merit Award: RDW Group in partnership with Rhode Island Medical Imaging: Seeing the Unseen
Media Events
- Silver Bell: InkHouse with PUMA: Launching PUMA’s 5th Ave. Flagship Store
- Bronze Bell: Matter Communications: Miami Music Week Sets the Stage for JBL’s LIVE Series Headphone Launch
- Merit Award: Duffy and Shanley: iXblue Defense Systems moves U.S. headquarters to Rhode Island
One-Time Special Event
- Bronze Bell: 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs
- Merit Award: March Communications and Affectiva: Sum It Up: Emotion AI Summit Stirs Attention
Special Event – Series
- Bronze Bell: Duffy and Shanley: Foster Grant Celebrates 90 Years with InStyle
- Merit Award: 360PR+ with Stonyfield Organic: Stonyfield Organic Takes its Mission to New Pastures
LAUNCH CAMPAIGNS
Business to Business
- Silver Bell : SHIFT Communications: The Web Changed Privacy, So Brave Changed the Web
- Bronze Bell : John Hancock: John Hancock Aspire
Consumer
- Gold Bell: Porter Novelli with Timex: Timex Revolutionizes Time Telling with 25th Hour
- Silver Bell: LEWIS on behalf of Jabra: Jabra Makes Noise at CES…Without Product
- Bronze Bell: SHIFT Communications: The Web Changed Privacy, So Brave Changed the Web
- Merit Award: 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs
Healthcare
- Gold Bell: Matter Communications: Creating Widespread Awareness for a New Healthcare Category
- Bronze Bell: LaVoieHealthScience: LaVoieHealthScience with TriSalus Life Sciences: Launch and Education for Innovative Drug Delivery Device with Unique Reimbursement Status
High Tech
- Merit Award: V2 Communications: The World is Your Backyard: Launching a First-of-its-Kind Pet Product
Hospitality, Travel and Entertainment
- Silver Bell: Boston Ballet: Best Dance Party Ever: Boston Ballet’s Record-Breaking Moves
- Bronze Bell: CK Communications Group: Building the Beach
PUBLICITY CAMPAIGNS
Business to Business
- Gold Bell: LEWIS on behalf of LogMeIn: LogMeIn’s Response to the COVID-19 Outbreak
- Silver Bell: SHIFT Communications: Stericycle Cares Public Safety Campaign
- Bronze Bell: Hollywood Agency: Scooting Toward PR Victory
Consumer
- Gold Bell: 360PR+: Trek Introduces WaveCel, a New Standard in Helmet Safety
- Silver Bell: Duffy & Shanley with College Ave Student Loans: “Flipping the Script on Student Loans” Entry Narrative
- Bronze Bell: Matter Communications: 360 Degree PR Program to Promote La Brea Bakery’s 30th Anniversary
- Merit Award: Tier One Partners with Ally Home: Ally Home Raises Awareness by Shedding Light on America’s Most Relatable Home Ownership Issues
Healthcare
- Silver Bell: Matter Communications: Increasing the Visibility of Corindus in the Competitive Healthcare Media Landscape
- Bronze Bell: March Communications with AbleTo: “Are We Meeting The Need – Grading the State of Behavioral Health With AbleTo”
- Merit Award: RDW Group on behalf of the Rhode Island Department of Health: Flu Vaccination
High Tech
- Bronze Bell: V2 Communications: Answering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
- Merit Award: Highwire Public Relations with BitSight: More Than a Number: Spotlighting the Breadth of BitSight’s Security Ratings Platform with Threat Research
COMMUNICATION CAMPAIGNS
Agency Marketing
- Merit Award: March Communications: Marketing Innovators: Boston Heavyweights Get in the Ring
B2B Social Media
- Bronze Bell: Three Rings Inc.: SES Networks O3b Launch, Social Media
- Merit Award: SHIFT Communications: Citrix Synergy 2019: “Social”-izing the Future of Work
B2C Social Media
- Gold Bell: RDW Group with Rhode Island Division of Motor Vehicles: RI DMV Social Media Campaign Helps Real ID Awareness and Adoption
- Silver Bell: RDW Group with Ageless Innovation: Sharing the Power of Play – Ageless Innovation’s Joy for All Companion Pets’ Social Media Campaign
- Bronze Bell: RDW Group with Rhode Island Medical Imaging: A Patient-Focused Approach to Social Media – RDW Group and Rhode Island Medical Imaging Strategy Multiplies Growth and Engagement
- Merit Award: Dana-Farber Cancer Institute: The Breast Cancer Research Foundation (BCRF) Retrospective Report
Brand Building or Re-Branding Business to Business
- Silver Bell: SHIFT Communications: Limelight Networks Sparks Battle Royale
- Bronze Bell: Lionbridge: Lionbridge Global Re-Branding
- Merit Award: March Communications with Sophos: Establishing the Sophos Labs Brand Using Threat Research
Brand Building or Re-Branding Consumer
- Gold Bell: InkHouse for Organic Valley: Call Us Crazy, But It’s Working – Organic Valley Consumer PR Campaign
- Bronze Bell: Porter Novelli with Timex: How the Power of PR Led to a Sold Out Product Again and Again
Cause Marketing
- Bronze Bell: 360PR+ with Stonyfield Organic: 360PR+ Helps Stonyfield Organic Take its Mission to New Pastures
Content Marketing
- Gold Bell: March Communications: Turning the March Comms Editorial Platform Inside Out
Crisis Communications
- Gold Bell: Red Lorry Yellow Lorry: Turning a Hollywood Disaster into a PR Win
- Silver Bell: RDW Group with Bristol County Water Authority: BCWA Addresses the East Bay Pipeline Leak with Consistent, Transparent Communications
- Bronze Bell: Racepoint Global on behalf of Huawei: Huawei vs. the World
- Merit Award: ML Strategies, LLC: Merrimack Valley Gas Explosions: A Different Type of Survivor
Executive Thought Leadership
- Gold Bell: Matter Communications: Databricks’ Executive Visibility Strategy
- Silver Bell: March Communications and Affectiva: Speaking Out: Using Thought Leadership to Ensure AI is a Force for Good
- Silver Bell: John Hancock: John Hancock Signature Series
External Spokesperson
- Merit Award: 360PR+ with Stonyfield Organic: Breaking World Records with Stonyfield Organic Snack Packs
Influencer
- Gold Bell: 360PR+ with Sagamore Spirit: Winning in Whiskey by Giving Influencers a Platform for Their Own Life Stories
- Silver Bell: 360PR+ with Tommee Tippee: 360PR+ Helps Tommee Tippee #StopTheSpill and Save The Day
- Bronze Bell: BJ’s Wholesale Club with Duffy & Shanley and Social Fulcrum, a Target Data Company: BJ’s Wholesale Club: Unlocking the Potential of Social Influencers
Integrated Marketing Communications
- Gold Bell: Dunkin’ with RF|Binder and CTP, with Duffy & Shanley: Breaking Up with the Double Cup
- Silver Bell: BackBay Communications and Adams Funds: Adams Funds is #Celebrating90Years
- Silver Bell: SHIFT Communications: Sparking a Nationwide Conversation Around Friendship – Evite and SHIFT Communications
- Bronze Bell: InkHouse: PatientKeeper: How EHR Optimization Can Impact Physician Burnout Crisis
- Merit Award: Racepoint Global on behalf of the Massachusetts Association of Insurance Agents: We’ve Got Your Back
- Merit Award: 360PR+ with Tommee Tippee: 360PR+ Helps Tommee Tippee #StopTheSpill and Save The Day
Investor/Financial Relations
- Bronze Bell: Mintz and Hoke on behalf of Antares Capital: The Antares-Compass Report
Micro Influencer
- Gold Bell: SHIFT Communications: Motivating a New Crowd for Scotties
Nonprofit Communications
- Gold Bell: WGBH Educational Foundation with CK Communications Group: The Wow Child
- Silver Bell:Brodeur Partners: Together Against Cancer: Managing a Strategic Media Blitz to Promote the 2019 Boston Marathon Jimmy Fund Walk
- Merit Award: Mintz and Hoke on behalf of Fidelco: Fidelco – End-of-the-Year Appeal
Public Affairs
- Silver Bell: WGBH Educational Foundation: The Color of Public Money
Superior Achievement in Research & Planning
- Gold Bell: 360PR+ with Drizly: Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry
- Bronze Bell: Mintz and Hoke on behalf of Connecticut Department of Transportation: Connecticut DOT’s See Something? Say Something.
- Merit Award: Mintz and Hoke on behalf of Access Health CT: Access Health CT Research and Data-Informed Media Relations
Striker Award for industry newcomer of the year
- Benjamin Paulin, John Guilfoil Public Relations
Ringer Award for mid-level practitioner of the year
- Sheila Hughes, 360PR+
John J. Molloy Crystal Bell lifetime achievement award
- Maura FitzGerald, Version 2.0 Communications
Platinum Super Bell
- Duffy & Shanley: Dunkin’ – Dunkin’ Iced Coffee Day, Featuring Good Night Lights – Cause Marketing Campaign
Digital/Print – National
- Silver Bell: SHIFT Communications, “Holy Grail” Media Placement Brings TripAdvisor CSR Campaign Widespread Attention
- Bronze Bell: 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Help Settle the Great Egg Debate
- Merit Award: 360PR+, Putting a New Twist on the Iconic Rubik’s Cube
Digital/Print – Regional or Local
- Gold Bell: Highwire Public Relations, America Did Make the 2018 World Cup; Without A Cambridge Company Millions Would Have Missed Out
- Silver Bell: MassHousing, New MassHousing Loan Program Requires No Down Payment
- Bronze Bell: Creative Work Systems, Maine Woodworks
- Merit Award: Cone, PMC Founder Billy Starr Shows No Sign of Slowing Down
Digital/Print – Vertical or Trade
- Merit Award: Sharyn Frankel public relations, Melding Tradition and Trends for Harbar’s Tortilla Success in Food Business News
Digital/Print – Series of Placements
- Gold Bell: 360PR+, Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy
- Silver Bell: Hollywood Agency, Let’s get Loud(er): Vesper Amps Up Visibility After Series B
- Bronze Bell: 360PR+, Liberty Mutual Insurance Dwellbeing
- Merit Award: SHIFT Communications, Brilliant Earth Coverage Shines Bright
Television News Placements – National
- Gold Bell: 451 Agency, First Check TV News Placement
- Silver Bell: 360PR+, Summer Family Fashion with Sperry and Merrell
- Merit Award: John Guilfoil Public Relations, Massachusetts Woman Bravely Speaks Out Following Attempted Abduction While Jogging
Television News Placement – Regional or Local
- Gold Bell: 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover
- Silver Bell: John Guilfoil Public Relations, Rockland Boy Hailed as Hero After Calling 911 to Help Save Sister’s Life
- Bronze Bell: John Guilfoil Public Relations, Brand-New Text-to-911 Program Helps Randolph Police Save Man’s Life
- Merit Award: 360PR+, Horizons: Teacher Degree Program
Bylined Article
- Silver Bell: SHIFT Communications, Solace Gets Technical About Pollution: Why Putting More Plastic in Our Oceans Could Save Them
Corporate or Agency Podcast
- Silver Bell: March Communications, March Communications Helps Elevate Emergn Clout’s Ahead of a Major Industry Event
Response to Breaking News
- Silver Bell: John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster
- Bronze Bell: SHIFT Communications, Thanksgiving Eve – The Ultimate Data Breach News Dump
- Merit Award: Duffy & Shanley, Navigant Credit Union Rolls Out Federal Shutdown Policy
Agency Citizenship or Pro Bono
- Silver Bell: Boston University PRLab, PRoBono 2018
- Bronze Bell: John Guilfoil Public Relations, Supporting Firefighters and Communities in Mourning
- Merit Award: Matter Communications, Matter’s Helping Hands Volunteer Initiative
Digital/Printed Collateral
- Bronze Bell: MassHousing, MassHousing 2018 Annual Report
- Merit Award: Perkins School for the Blind, Defining Success: 2018 Annual Report
Owned Media
- Gold Bell: 360PR+, Divorce Stories
- Silver Bell: Solomon McCown & Company, Inc. for Recycle Smart MA
- Bronze Bell: Creative Work Systems, Maine Woodworks Website
- Merit Award: MassHousing, Home Buying Tips From MassHousing
Digital Video
- Gold Bell: 360PR+, Divorce Stories
- Silver Bell: RDW Group, Hope Point Tower
- Bronze Bell: Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights
- Merit Award: Matter Communications, Matter with Best Aquaculture Practices
Media Events
- Gold Bell: March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
- Bronze Bell: Matter Communications, Matter with JBL
One-Time Special Event
- Silver Bell: March Communications, Conquering a New Growth Market with Affectiva’s Experiential Emotion AI Summit
- Bronze Bell: Duffy & Shanley, Espresso Launch- Dolce Dunkin’ – Duffy & Shanley for Dunkin’
- Merit Award: Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights
Special Event – Series
- Silver Bell: Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Light – Duffy & Shanley for Dunkin’
LAUNCH CAMPAIGNS
Business to Business
- Silver Bell: Hill+Knowlton Strategies, “Business Chemistry: Practical Magic For Crafting Powerful Work Relationships” Book Launch and Media Campaign
Consumer
- Gold Bell: 360PR+, The Great Backseat Adventure with Maxi-Cosi Magellan
- Silver Bell: Wayfair, Wayfair Wows Customers on Way Day
- Bronze Bell: 360PR+, Harpoon Dunkin’ Coffee Porter Launch
- Merit Award: MSL, Coravin Breaks Through the Noise at CES
Healthcare
- Silver Bell: Rasky Partners, Mass Eye and Ear Performs First Ever FDA-Approved Gene Therapy Procedure
- Bronze Bell: FleishmanHillard, Can Lightning Strike Twice? No Rest for Philips SRC at CES 2019
High Tech
- Bronze Bell: Racepoint Global, MediaTek/Racepoint Global: Helio P60 Launch @ Mobile World Congress 2018
- Merit Award: Wayfair, Wayfair Spaces Leaps into Tech Spotlight
Hospitality, Travel and Entertainment
- Gold Bell: Adam Ritchie Brand Direction, Mix It Up: PR Invents Menu Items through the Power of Influencer Storytelling – Super Bell Finalist
PUBLICITY CAMPAIGNS
Business to Business
- Silver Bell: SHIFT Communications, Closing the Gap: Revealing Employee Pay Gaps and Its Impact on Workplace Culture
- Bronze Bell: BackBay Communications, BackBay Introduces the US to Capco
- Merit Award: March Communications, Paving the Way for Affectiva’s Entry into the Auto Industry
Consumer
- Bronze Bell: Matter Communications, Matter with Nature Nate’sSilver Bell: Duffy & Shanley with College Ave Student Loans: “Flipping the Script on Student Loans” Entry Narrative
Healthcare
- Gold Bell: Red Lorry Yellow Lorry, Improving Quality of Life by Spotlighting Innovative Med-tech – Super Bell Finalist
- Silver Bell: SHIFT Communications, Doximity on the Coming Crisis of Women’s Health
- Merit Award: RDW Group, Flu Vaccination
High Tech
- Gold Bell: Highwire Public Relations, Meet Akamai, a Security Company. Yes, a Security Company. – Super Bell Finalist
- Silver Bell: SHIFT Communications, Disrupting Player One – Creating Controlled Controversy to Engage Gaming Influencers and Prospects
- Bronze Bell: Version 2.0 Communications, UiPath: An RPA Unicorn is Born
- Merit Award: Tier One Partners, From Unknown to Unicorn: Tier One Partners Builds Industry Thought Leadership for Collibra
Hospitality, Travel, Entertainment
- Bronze Bell: 360PR+, VRBO Win the Mountain Sweepstakes
COMMUNICATION CAMPAIGNS
Brand Building or Re-Branding
- Silver Bell: Creative Work Systems, Maine Woodworks: A Social Enterprise
- Merit Award: Solomon McCown & Company, Inc., #PIERLife
Cause Marketing
- Gold Bell: Duffy & Shanley, Dunkin’ Iced Coffee Day, featuring Good Night Lights – Super Bell Finalist
- Silver Bell: Wayfair, Wayfair Reaches Customers with Veteran Cause
- Bronze Bell: 360PR+, Divorce Stories
Community/Consumer Affairs
- Bronze Bell: John Guilfoil Public Relations, Town of Andover Supports its Community Following Disaster
Content Marketing
- Silver Bell: 360PR+, TIAA Divorce Stories
- Bronze Bell: Adam Ritchie Brand Direction, The M.O.M. Squad: PR Equips Diverse Supermoms with a Powerful Product Line
- Merit Bell: 360PR+, Wellness Natural Pet Food Take Your Dog to Work Day Takeover
Crisis Communications
- Gold Bell: ML Strategies, LLC, University of Maryland: Two-Week Turnaround to Months-Long Football Crisis
- Silver Bell: John Guilfoil Public Relations, Town of Andover Responds to Merrimack Valley Gas Disaster
Employee Communications
- Silver Bell: Adams & Knight, Inc., Everyone’s a Caregiver
Executive Thought Leadership
- Gold Bell: 360PR+, Avis Budget Group CIO Rollout
- Silver Bell: March Communications, Shining a Light on AI’s Brightest Star
- Bronze Bell: Solomon McCown & Company, Inc., Shining a Light on the Design Expertise of CBT
- Merit Award: LaVoieHealthScience, Building Corporate & Executive Brand Through Thought Leadership Programming
Influencer
- Silver Bell: 360PR+, Travelpro’s Platinum Elite Collection Takes Flight
- Bronze Bell: Hollywood Agency, Picture This: A Celebrity Campaign to Remember
- Merit Award: Brodeur Partners, Hankook Tire: What Drives You?
Integrated Marketing Communications
- Gold Bell: PAN Communications, Phononic: Store of the Future – Super Bell Finalist
- Silver Bell: RDW Group, The Ripple Effect
- Bronze Bell: Adam Ritchie Brand Direction, The M.O.M. Squad: PR Transforms Diverse Pregnant Women into the World’s First Team of Pregnant Comic Book Superheroes
- Merit Award: Solomon McCown & Company, Inc., Changing the Conversation on Congestion
Investor/Financial Relations
- Gold Bell: Duffy & Shanley, Duffy & Shanley for College Ave Student Loans-Making the Grade in Student Loans
- Bronze Bell: LaVoieHealthScience, Newron Pharmaceuticals 2018 R&D Day
Micro Influencer
- Bronze Bell: Adam Ritchie Brand Direction, Mix It Up: PR Transforms Diverse Micro-Influencers into Inspired Menu Items
- Merit Award: 360PR+, Peapod and 360PR+ Engage Micro-Influencers to Score Big for Super Bowl
Nonprofit Communications
- Silver Bell: SHIFT Communications, Cultivating an Important Conversation: Destigmatizing Mental Health with The Clay Center for Young Healthy Minds at MGH
- Bronze Bell: Solomon McCown & Company, Inc. for Children’s Friend
- Merit Award: Creative Work Systems, Maine Woodworks: Employing Adults with Disabilities
On-a-Shoestring
- Bronze Bell: Hollywood Agency, Moms Know Best
- Merit Award: Boston University PRLab, PRLab Amplifies Partners for Youth with Disabilities’ Fund Development Efforts
Public Affairs
- Silver Bell: Solomon McCown & Company, Inc. for Vote No on Question 1
- Bronze Bell: WGBH Educational Foundation, WGBH Educational Foundation Media Relations Team Promotes Civic Engagement During Primary and General Massachusetts Elections Season
Social Media
- Silver Bell: SHIFT Communications, Competing in Real-Time: Citrix Redirects the Spotlight During Conference Season
- Bronze Bell: RDW Group, Cornell Engineering: Organic Social Media Campaign Builds Engagement, Encouragement for Women in STEM
Superior Research & Planning
- Gold Bell: SHIFT Communications, The No Vacation Nation
- Silver Bell: 360PR+, 360PR+ and Liberty Mutual Insurance “Driving Safety Program”
- Bronze Bell: Tier One Partners, Facing the “Someday Scaries”