Companies and clients are facing emerging threats that require new solutions to protect reputations and bottom lines from shadow content, disinformation, misinformation, and fraud in a generative-AI world.  

Join PR Club for a discussion of trust and content authentication: a new foundational technology developed and supported by world-leading technology and media companies (including Adobe, Google, OpenAI, LinkedIn, AFP and Tauth Labs). Content authentication builds trust into content, protects against fraud, and increases its value. It provides the ability to incorporate and confirm the authenticity of content – wherever it is shared. 

Attendees will learn about: 

• AI generated misinformation, deepfakes and shadow content and the erosion of trust in digital content, and why this matters. 
• Content authentication technology and how its help clients to differentiate between what is real and fake, and determine whether content has been manipulated. 
• Use cases for content authentication in the communications industry.
• The Protect, Detect and Correct framing of solutions that include content authentication, detection tools, and communications playbooks to address these challenges.    

Panel:

• Santiago Lyon, Head of Advocacy, Content Authenticity Initiative (CAI), Adobe
• Larry Weber, Chairman, Racepoint Global
• Simon Erskine Locke, Founder & CEO, Tauth Labs

Moderator:

• Nicky McHugh

Following the panel discussion, there will be audience Q&A. Purchase your tickets here.