Analyst Relations (AR) is a critical strategic function for organizations looking to elevate their market visibility, sharpen their positioning, and build trusted third-party credibility. Yet for many communications and marketing professionals, AR can feel mysterious and sometimes even intimidating.

Join the PR Club for an engaging session that breaks down the fundamentals of a successful Analyst Relations program. Our speakers will explore:

• How AR differs from media relations and what analysts really care about.
• How to cultivate productive, mutually beneficial relationships with analyst firms. 
• How to identify the right analysts for your space, prepare for impactful briefings, and leverage insights to influence messaging, product strategy, and go-to-market planning.
• How to identify the right analysts for your space, prepare for impactful briefings, and leverage insights to influence messaging, product strategy, and go-to-market planning.

Whether you’re building an AR function for the first time or looking to strengthen an existing program, this discussion will provide practical guidance, real-world examples, and clear takeaways you can put to work immediately.

Key Topics Covered:

• The role of AR and why it matters more than ever.
• Understanding major analyst firms and the research landscape
• Crafting an AR strategy that aligns with business goals
• Best practices for briefing, inquiries, and long-term relationship management
• How to leverage analyst feedback to enhance positioning and product direction
• Measuring success and showing AR’s impact

Speakers:

Buy your tickets today!