Coming Up Agency: Career Development in the Fast-Paced World of Client Services

What does it really take to grow a successful career in the fast-paced world of PR agencies?
Join PR Club for a candid panel discussion featuring agency professionals who have navigated the journey from entry-level roles to leadership positions. From Account Coordinators learning the ropes to Supervisors and Directors shaping strategy, our panelists will share firsthand insights on how to build momentum, stand out, and advance in a competitive industry.
We’ll explore the key skills and mindsets that fuel long-term career growth in agency life from developing a deep understanding of the industries you represent to cultivating curiosity, mastering the details, and becoming a true “media hound.” Panelists will also discuss how to take initiative, build strong client relationships, and position yourself for promotion at every stage of your career.
Whether you’re just starting out or looking to level up, this conversation will offer practical advice, real-world experiences, and actionable strategies to help you chart your path forward in PR.
Attendees will learn about:
- Tips for building relationships, earning trust, and growing within an agency
- Why curiosity and attention to detail set top performers apart
- How to develop strong media instincts and stay ahead of trends
- The importance of industry fluency and becoming a subject matter expert
Panel Members:
- Brian Heffron, CTP (moderator)
- Stephen Russell, Wireside (panelist)
- Eva Wasko, Allen & Gerritsen (panelist)
- Kerri Mannion, Racepoint Global (panelist)
Location TBD (Boston) – Save the Date!