Public Relations Specialist
Duffy & Shanley, Inc. is seeking a talented, proactive Media Relations Specialist to join our public relations team. This is an opportunity for a strategic communicator who knows how to identify a compelling story, develop a smart pitch, build meaningful media relationships, and generate results for clients.
The ideal candidate is a strong writer, a creative thinker, and a natural problem-solver who thrives in a fast-paced, collaborative agency environment. They bring a solid understanding of the regional and national media landscape, stay ahead of emerging news and trends, and know how to turn timely opportunities into impactful media coverage.
This is a full-time, hybrid position based in Providence, Rhode Island, with four days per week in the office and one day working remotely.
Key Responsibilities
- Drive proactive media relations. Identify newsworthy opportunities, develop strategic pitches, and secure meaningful media coverage that advances client goals.
- Develop compelling media materials. Write and edit press releases, media advisories, fact sheets, pitch letters, media lists, social media content, and other communications materials.
- Stay ahead of the news. Monitor current events, industry developments, and emerging trends to identify timely opportunities for clients and inform communications strategies.
- Build and maintain media relationships. Develop an understanding of reporters, editors, outlets, and audiences across regional and national markets.
- Support client strategy and execution. Contribute to program planning, campaign development, and implementation while providing thoughtful, reliable support across client accounts.
- Manage projects and competing priorities. Coordinate multiple assignments, track deliverables, and meet deadlines while maintaining a high standard of work.
- Measure and communicate results. Track media coverage, analyze campaign performance, and prepare reports that demonstrate impact and inform future strategy.
- Build strong client partnerships. Develop trusted relationships with clients, anticipate their needs, and deliver responsive, detail-oriented service.
- Bring initiative and creative thinking. Take ownership of assignments, solve problems resourcefully, and collaborate with colleagues to deliver the best possible work.
Qualifications
- Proven professional experience in media relations, including the ability to develop effective pitches and secure media coverage.
- Excellent writing, editing, verbal communication, and interpersonal skills.
- A strong understanding of the regional and national media landscape, news cycles, and what makes a story newsworthy.
- Demonstrated ability to manage multiple projects, prioritize competing deadlines, and work independently while contributing to a collaborative team.
- Strong organizational, analytical, and reporting skills, with exceptional attention to detail.
- Familiarity with social media platforms and their role in integrated communications and public relations.
- Proficiency in Microsoft Office, including Excel and PowerPoint, or comparable presentation tools. Experience with media and PR platforms such as Cision, Muck Rack, Meltwater, and social media monitoring tools is preferred.
- A bachelor’s degree in public relations, communications, journalism, or a related field.
- Previous agency experience is a plus.
About Duffy & Shanley
Based in Providence, Rhode Island, Duffy & Shanley is one of New England’s largest independently owned communications firms. As an integrated, full-service agency, we develop breakthrough campaigns for Fortune 500 companies and leading and emerging brands.
Our work is driven by collaboration, creativity, and a commitment to delivering meaningful results for our clients. We believe the strongest work comes from a team that shares ideas, takes initiative, and works together toward common goals.
How to Apply
Interested candidates should email a résumé and cover letter to Caitlin Kahle, Vice President of Public Relations, at ckahle@duffyshanley.com.