The Ringer Award recognizes a public relations or communications practitioner who has demonstrated steady and significant progress in impacting his/her agency, company or practice and the New England PR community since entering the field of public relations. The award is given to a working New England public relations or communications professional who has excelled in the PR and communications industry and is known by colleagues and clients as being a model practitioner committed to advancing their personal growth, that of their company and that of the field. The winner must demonstrate excellence in public relations strategy, handling clients and staff, creativity, PR program implementation and oversight, as well as superior written and interpersonal communication skills and professionalism.