2024 Bell Ringer Awards Winners List

Professional Awards

Striker Award – Industry Newcomer:

Sean McLean 

Account Executive, Matter Communications

Ringer Award – Mid-Level Practitioner:

Carly Martinetti

Co-Founder, Notably

John J. Molloy Crystal Bell for Lifetime Achievement:

Cheryl Gale

Co-Founder, March Communications (now Walker Sands)

Platinum Super Bell

360PR+ for Trainline: Americans’ Ultimate Travel Guide to Europe – Hospitality/Travel/Entertainment Industry Campaign

Single-Item Entries

CONTENT MARKETING:

Agency Citizenship or Pro Bono 

• Bronze: John Guilfoil Public Relations for Stoneham Historical Society & Museum Raises $147,000 to Save Historic Mural

Digital/Printed Collateral

• Merit Award: The Hoffman Agency for Making Synopsys Discoverable in the Digital Media Era

• Bronze Bell: Three Rings Inc. with Pro-Vigil for Taking Pro-Vigil’s “State of Physical Security” To New Heights

• Gold Bell: 360PR+ for Trainline’s “Trainleisure” Style Guide to Europe

Diversity Initiatives

• Silver Bell: CK Communications Group for Showcasing Diversity in Early Music

Paid Media

• Merit Award: The Hollywood Agency for Smoke Show: Building a Brand to “Resinate” in the Cannabis Market

• Bronze Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future

• Silver Bell: Rinck Advertising on behalf of Maine Center for Disease Control for Youth/Young Adult Suicide Prevention Campaign Helps Mainers “Filter Out the Noise”

• Gold Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers

Video – Single Video

• Merit Award: RDW Group with New Hampshire Ball Bearings, Inc. for NHBB in Peterborough Opportunity is Knocking!

Video – Series

• Merit Award: RDW Group with Rhode Island Department of Environmental Management for Get Fresh, Buy Local: RI Grown Micro-Video Series

MEDIA PLACEMENTS:

Media Placement – National

• Merit Award: Hollywood Agency with Go Pixel Yourself for ‘Twas days before Xmas and the end of the week, Hollywood to the rescue with Bloomberg Businessweek

• Bronze Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm

• Silver Bell: 360PR+ for 2023 Modern Family Index

• Gold Bell: Duffy & Shanley for The Power of Editor Gifting

Media Placement – Regional or Local

• Merit: Ball Consulting Group, LLC with Advocates forWhat Are Friends For? Helping A Community Volunteer Project Fight the Epidemic of Loneliness

• Bronze Bell: 360PR+ on behalf of Salad and Go for Salad and Go Turns Receipts to Greens and Spurs Sales in Houston

• Silver Bell: RDW Group with the Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns

Media Placement – Vertical or Trade 

• Merit Award: Mintz + Hoke for Transforming Challenges into Opportunities: The Xenia Program and College Transition

• Bronze Bell: Three Rings Inc. with Pro-Vigil for How Pro-Vigil Penetrated the Automotive Market

• Silver Bell: Matter and SailPoint for Redefining Media Relations: An Uncommon Path to a TechCrunch Feature

• Gold Bell: Duffy & Shanley for Hanes Looks to “Bible of Fashion” to Generate Industry Clout

Media Placement – Series of Placements

• Merit: Mintz + Hoke for Highlighting Higher Education’s Role in Economic and Workforce Development

• Bronze Bell: 360PR+ for A *Boozy* Twist On A Local Classic

• Silver Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm

• Gold Bell: Teak Media + Communication for The Push to Pass Permanent Free School Meals for All Students in Massachusetts

Television News Placements – National

• Gold Bell (tie): Duffy & Shanley for Warehouse Clubs Offer Big Savings on Holiday Shopping

• Gold Bell (tie): Duffy & Shanley for “Winds of Change”: First Power at South Fork Wind Farm

Television News Placement – Regional or Local

• Merit: John Guilfoil Public Relations for Stoughton, Easton First Responders Share Rescue Efforts Following Weeklong Search for Missing Woman

• Silver Bell: CK Communications Group for You Can Find Anything in the Archives

Bylined Article 

• Gold Bell:  Matter and Planview for Tennis Pro to CPO: A Thought Leadership Content Success Story

Response to Breaking News 

• Merit Award: John Guilfoil Public Relations for Lakeville Police Communicate Sincerely and Transparently Following Officer-involved Shooting

• Bronze Bell (tie): 360PR+ for CarGurus’ Rapid Response to UAW Strike

• Bronze Bell (tie): John Guilfoil Public Relations for JGPR Helps Taunton Police Effectively Communicate After 5 Officers Stabbed in Harrowing Incident

SOCIAL MEDIA PLATFORM EXCELLENCE:

Instagram

• Bronze Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Instagram

• Gold Bell: Duffy & Shanley for @BJsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection

TikTok

• Bronze Bell: Duffy & Shanley for Launching a TikTok Platform with PRIDE

• Silver Bell: 360PR+ for Little Leaf Farms x Corporate Natalie Take on the Sad Desk Salad

Facebook

• Bronze Bell: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Facebook

• Gold Bell: Duffy & Shanley for Yes, Facebook Helped Me Get to College

LinkedIn

• Merit Award: The Hoffman Agency for While the Competition Fearmongered … We Turned to Memes

• Bronze Bell: Current Global for ONO PHARMA USA for Helping a 300-year-old Japanese Pharma Company Make a Splash in the U.S. With LinkedIn

• Silver Bell: Teak Media + Communication for Nature’s Voice Amplified: How a Conservation Nonprofit Flourished on LinkedIn’s Social Terrain

EVENTS:

Media Events

• Merit Award: Allison World Wide with Primark for Walden Galleria Store Opening expands U.S. growth, brand awareness and “Primania” in New York

One-Time Special Event

• Merit Award: Duffy & Shanley for From Dunkin’ Scholar to Hollywood Star- Dunkin’ Welcomes Home Aria Mia Loberti

• Bronze Bell: Hollywood Agency with Hagen for Hollywood With Hagen: Paws-itive Press For A Good Cause

• Silver Bell: Duffy & Shanley for Reclaiming the Dunk- PC Friars have the Dunkin’ Mindset

• Gold Bell: Dana Farber Cancer Institute for CowParade New England- The Jimmy Fund’s 75th Anniversary Celebration

Special Event – Series

• Gold Bell: 360PR+ for Trainline: American’s Ultimate Travel Guide to Europe

Campaigns

COMMUNICATION CAMPAIGNS:

Agency Marketing 

• Silver Bell: Walker Sands for Meet Me in Boston

Brand Building or Re-Branding – Consumer 

• Bronze Bell: RDW Group with Children’s Friend for Children’s Friend Rebranding

• Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School

Business-to-Consumer Social Media 

• Merit Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves B2C Social Media Excellence

Content Marketing Campaign

• Merit Award: John Guilfoil Public Relations for the Town of Merrimac, MA Increases Community Outreach through Newly Developed and Integrated Website

Integrated Marketing Communications 

• Silver Bell: SHIFT Communications for Turning A Honey Brand Into The “Bee’s Knees” of Wellness

• Gold Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School

Investor/Financial Relations 

• Silver Bell: Sharon Merrill Associates with Clean Harbors, Inc. for World-Class IR Program Introducing New Management and “Vision 2027” Long-term Financial Model

Micro/Nano Influencer Campaign

• Merit Award: RDW Group with Rhode Island PBS for Rhode Island PBS Uncorked! Together We Grow: Micro-Influencer Campaign

Mega Influencer Campaign

• Bronze Bell: RDW Group with Big Blue Bug Solutions for 2023 Big Blue Bug Holiday Lighting Ceremony

• Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024

• Gold Bell: 360PR+ for Dishing Up Holiday Entertaining Wisdom with Granfluencers

Superior Achievement in Research & Planning

• Silver Bell:C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future

INDUSTRY CAMPAIGNS:

Business-to-Business 

• Merit Award: Brodeur Partners and Deloitte for Deloitte: Holiday Shoppers are Back in the Spirit of Spending

• Bronze Bell: Red Lorry Yellow Lorry for Breaking Virtual Production Boundaries on Full Circle

• Silver Bell: SHIFT Communications for Building Axonify’s Brand As A Frontline Defender

Consumer Campaign

• Merit Award: SHIFT Communications for Sparking App Growth & Relationships Through Authenticity

• Bronze Bell: 360PR+ for Little Leaf Farms Leans into the Curve

• Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024

Government/Public Affairs 

• Merit Award: RDW Group with Access Health CT for Access Health CT Health Coverage Open Enrollment & Medicaid Renewal Campaigns

• Bronze Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers

• Silver Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future

Healthcare

• Merit Award: RDW Group with the State of Rhode Island EOHHS, RIDOH, BHDDH for Polysubstance Use Awareness and Behavior Change

• Bronze Bell: RDW Group with the State of Rhode Island – EOHHS & BHDDH for Preventing Unintentional Youth Poisonings

• Silver Bell: RDW Group with Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns

• Gold Bell: Allison World Wide with DEXCOM for Launching Dexcom’s Next Generation Health Wearable, Dexcom G7, with Star Power

High Tech 

• Bronze Bell:Tier One Partners for Doing it Right with AI

Hospitality, Travel, and Entertainment 

• Gold Bell and Super Bell Winner: 360PR+ for Trainline: Americans’ Ultimate Travel Guide to Europe

Nonprofit and Education

• Merit Award (tie): Allison World Wide with Fossil Fuel Non-Proliferation Treaty for Accelerating a Fossil Fuel Free World at COP28

• Merit Award (tie): CTP for Fundacion MAPFRE for Look Both Ways: Saving Young Lives on Our Roads

• Bronze Bell: Boston Ballet for Inspiring Curiosity of Our Oceans Through Ballet: When Two Nonprofits Collaborate to Inspire Change

• Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School