2024 Bell Ringer Awards Winners List
Professional Awards
Striker Award – Industry Newcomer:
Sean McLean
Account Executive, Matter Communications
Ringer Award – Mid-Level Practitioner:
Carly Martinetti
Co-Founder, Notably
John J. Molloy Crystal Bell for Lifetime Achievement:
Cheryl Gale
Co-Founder, March Communications (now Walker Sands)
Platinum Super Bell
360PR+ for Trainline: Americans’ Ultimate Travel Guide to Europe – Hospitality/Travel/Entertainment Industry Campaign
Single-Item Entries
CONTENT MARKETING:
Agency Citizenship or Pro Bono
Bronze: John Guilfoil Public Relations for Stoneham Historical Society & Museum Raises $147,000 to Save Historic Mural
Digital/Printed Collateral
Merit Award: The Hoffman Agency for Making Synopsys Discoverable in the Digital Media Era
Bronze Bell: Three Rings Inc. with Pro-Vigil for Taking Pro-Vigil’s “State of Physical Security” To New Heights
Gold Bell: 360PR+ for Trainline’s “Trainleisure” Style Guide to Europe
Diversity Initiatives
Silver Bell: CK Communications Group for Showcasing Diversity in Early Music
Paid Media
Merit Award: The Hollywood Agency for Smoke Show: Building a Brand to “Resinate” in the Cannabis Market
Bronze Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
Silver Bell: Rinck Advertising on behalf of Maine Center for Disease Control for Youth/Young Adult Suicide Prevention Campaign Helps Mainers “Filter Out the Noise”
Gold Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers
Video – Single Video
Merit Award: RDW Group with New Hampshire Ball Bearings, Inc. for NHBB in Peterborough Opportunity is Knocking!
Video – Series
Merit Award: RDW Group with Rhode Island Department of Environmental Management for Get Fresh, Buy Local: RI Grown Micro-Video Series
MEDIA PLACEMENTS:
Media Placement – National
Merit Award: Hollywood Agency with Go Pixel Yourself for ‘Twas days before Xmas and the end of the week, Hollywood to the rescue with Bloomberg Businessweek
Bronze Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm
Silver Bell: 360PR+ for 2023 Modern Family Index
Gold Bell: Duffy & Shanley for The Power of Editor Gifting
Media Placement – Regional or Local
Merit: Ball Consulting Group, LLC with Advocates forWhat Are Friends For? Helping A Community Volunteer Project Fight the Epidemic of Loneliness
Bronze Bell: 360PR+ on behalf of Salad and Go for Salad and Go Turns Receipts to Greens and Spurs Sales in Houston
Silver Bell: RDW Group with the Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns
Media Placement – Vertical or Trade
Merit Award: Mintz + Hoke for Transforming Challenges into Opportunities: The Xenia Program and College Transition
Bronze Bell: Three Rings Inc. with Pro-Vigil for How Pro-Vigil Penetrated the Automotive Market
Silver Bell: Matter and SailPoint for Redefining Media Relations: An Uncommon Path to a TechCrunch Feature
Gold Bell: Duffy & Shanley for Hanes Looks to “Bible of Fashion” to Generate Industry Clout
Media Placement – Series of Placements
Merit: Mintz + Hoke for Highlighting Higher Education’s Role in Economic and Workforce Development
Bronze Bell: 360PR+ for A *Boozy* Twist On A Local Classic
Silver Bell: Duffy & Shanley for First Power at America’s First Major Offshore Wind Farm
Gold Bell: Teak Media + Communication for The Push to Pass Permanent Free School Meals for All Students in Massachusetts
Television News Placements – National
Gold Bell (tie): Duffy & Shanley for Warehouse Clubs Offer Big Savings on Holiday Shopping
Gold Bell (tie): Duffy & Shanley for “Winds of Change”: First Power at South Fork Wind Farm
Television News Placement – Regional or Local
Merit: John Guilfoil Public Relations for Stoughton, Easton First Responders Share Rescue Efforts Following Weeklong Search for Missing Woman
Silver Bell: CK Communications Group for You Can Find Anything in the Archives
Bylined Article
Gold Bell: Matter and Planview for Tennis Pro to CPO: A Thought Leadership Content Success Story
Response to Breaking News
Merit Award: John Guilfoil Public Relations for Lakeville Police Communicate Sincerely and Transparently Following Officer-involved Shooting
Bronze Bell (tie): 360PR+ for CarGurus’ Rapid Response to UAW Strike
Bronze Bell (tie): John Guilfoil Public Relations for JGPR Helps Taunton Police Effectively Communicate After 5 Officers Stabbed in Harrowing Incident
SOCIAL MEDIA PLATFORM EXCELLENCE:
Bronze Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Instagram
Gold Bell: Duffy & Shanley for @BJsWholesale: Utilizing Instagram as a Vehicle for Brand Growth Through Audience Connection
TikTok
Bronze Bell: Duffy & Shanley for Launching a TikTok Platform with PRIDE
Silver Bell: 360PR+ for Little Leaf Farms x Corporate Natalie Take on the Sad Desk Salad
Bronze Bell: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves Social Media Excellence on Facebook
Gold Bell: Duffy & Shanley for Yes, Facebook Helped Me Get to College
Merit Award: The Hoffman Agency for While the Competition Fearmongered … We Turned to Memes
Bronze Bell: Current Global for ONO PHARMA USA for Helping a 300-year-old Japanese Pharma Company Make a Splash in the U.S. With LinkedIn
Silver Bell: Teak Media + Communication for Nature’s Voice Amplified: How a Conservation Nonprofit Flourished on LinkedIn’s Social Terrain
EVENTS:
Media Events
Merit Award: Allison World Wide with Primark for Walden Galleria Store Opening expands U.S. growth, brand awareness and “Primania” in New York
One-Time Special Event
Merit Award: Duffy & Shanley for From Dunkin’ Scholar to Hollywood Star- Dunkin’ Welcomes Home Aria Mia Loberti
Bronze Bell: Hollywood Agency with Hagen for Hollywood With Hagen: Paws-itive Press For A Good Cause
Silver Bell: Duffy & Shanley for Reclaiming the Dunk- PC Friars have the Dunkin’ Mindset
Gold Bell: Dana Farber Cancer Institute for CowParade New England- The Jimmy Fund’s 75th Anniversary Celebration
Special Event – Series
Gold Bell: 360PR+ for Trainline: American’s Ultimate Travel Guide to Europe
Campaigns
COMMUNICATION CAMPAIGNS:
Agency Marketing
Silver Bell: Walker Sands for Meet Me in Boston
Brand Building or Re-Branding – Consumer
Bronze Bell: RDW Group with Children’s Friend for Children’s Friend Rebranding
Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School
Business-to-Consumer Social Media
Merit Award: RDW Group with Big Blue Bug Solutions for Big Blue Bug Solutions Achieves B2C Social Media Excellence
Content Marketing Campaign
Merit Award: John Guilfoil Public Relations for the Town of Merrimac, MA Increases Community Outreach through Newly Developed and Integrated Website
Integrated Marketing Communications
Silver Bell: SHIFT Communications for Turning A Honey Brand Into The “Bee’s Knees” of Wellness
Gold Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School
Investor/Financial Relations
Silver Bell: Sharon Merrill Associates with Clean Harbors, Inc. for World-Class IR Program Introducing New Management and “Vision 2027” Long-term Financial Model
Micro/Nano Influencer Campaign
Merit Award: RDW Group with Rhode Island PBS for Rhode Island PBS Uncorked! Together We Grow: Micro-Influencer Campaign
Mega Influencer Campaign
Bronze Bell: RDW Group with Big Blue Bug Solutions for 2023 Big Blue Bug Holiday Lighting Ceremony
Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024
Gold Bell: 360PR+ for Dishing Up Holiday Entertaining Wisdom with Granfluencers
Superior Achievement in Research & Planning
Silver Bell:C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
INDUSTRY CAMPAIGNS:
Business-to-Business
Merit Award: Brodeur Partners and Deloitte for Deloitte: Holiday Shoppers are Back in the Spirit of Spending
Bronze Bell: Red Lorry Yellow Lorry for Breaking Virtual Production Boundaries on Full Circle
Silver Bell: SHIFT Communications for Building Axonify’s Brand As A Frontline Defender
Consumer Campaign
Merit Award: SHIFT Communications for Sparking App Growth & Relationships Through Authenticity
Bronze Bell: 360PR+ for Little Leaf Farms Leans into the Curve
Silver Bell: 360PR+ for Small Steps, Big Wins with MyFitnessPal in 2024
Government/Public Affairs
Merit Award: RDW Group with Access Health CT for Access Health CT Health Coverage Open Enrollment & Medicaid Renewal Campaigns
Bronze Bell: C+C and Massachusetts Department of Higher Education for Tomorrow’s Teachers: Opening Opportunities for the Next Generation of Teachers
Silver Bell: C+C and ENERGY STAR for ENERGY STAR DAY 2023: A Clean Energy Future
Healthcare
Merit Award: RDW Group with the State of Rhode Island EOHHS, RIDOH, BHDDH for Polysubstance Use Awareness and Behavior Change
Bronze Bell: RDW Group with the State of Rhode Island – EOHHS & BHDDH for Preventing Unintentional Youth Poisonings
Silver Bell: RDW Group with Rhode Island Department of Health for Supporting Moms and Substance Exposed Newborns
Gold Bell: Allison World Wide with DEXCOM for Launching Dexcom’s Next Generation Health Wearable, Dexcom G7, with Star Power
High Tech
Bronze Bell:Tier One Partners for Doing it Right with AI
Hospitality, Travel, and Entertainment
Gold Bell and Super Bell Winner: 360PR+ for Trainline: Americans’ Ultimate Travel Guide to Europe
Nonprofit and Education
Merit Award (tie): Allison World Wide with Fossil Fuel Non-Proliferation Treaty for Accelerating a Fossil Fuel Free World at COP28
Merit Award (tie): CTP for Fundacion MAPFRE for Look Both Ways: Saving Young Lives on Our Roads
Bronze Bell: Boston Ballet for Inspiring Curiosity of Our Oceans Through Ballet: When Two Nonprofits Collaborate to Inspire Change
Silver Bell: Brodeur Partners and UMass Chan Medical School for Growing Pains: Preserving the Culture of a Beloved Medical School