Professional Awards

Striker Award – Industry Newcomer
Erin Fennell
Account Executive, V2 Communications

Ringer Award – Mid-Level Practitioner
Julianna Sheridan
Vice President, Matter Communications

John J. Molloy Crystal Bell for Lifetime Achievement
Amy Shanler
Boston University College of Communication (former PR Club President)

Platinum Super Bell

Steering CarGurus Thought Leadership with 360PR+

Single-Item Entries

MEDIA PLACEMENTS

Broadcast – Local/Regional

• Merit Award: Tier 1 for Shining a Spotlight on Harvard’s AI-Research Institute
• Bronze Bell: RDW Group for Sevita’s Arielle Foster Talks Foster Care Awareness
• Silver Bell (tie): Matter for RefugePoint Chronicles its Work in Regional Broadcast
• Silver Bell (tie): Denterlein for The Sole Mates: Stuart Weitzman and Historic New England’s Shared History
• Gold Bell: Mintz+Hoke for Driving Record-Breaking Enrollment During A Crowded News Cycle

Broadcast – National

• Merit Award: Tier 1 for Making Xtool a Viral Product at CES
• Bronze Bell: V2 Communications for Shining a Light on Family Homelessness
• Silver Bell: The Hoffman Agency for Catching Veeam’s White Whale
• Gold Bell: Hollywood Agency for Nonprofit Popcorn Company Inspires Pop Idol

Bylined Article

• Bronze Bell: Wireside Communications for Illustrating Value of Resilient Cybersecurity Practices for Healthcare Organizations
• Gold Bell: Red Lorry Yellow Lorry for Making a thought leader: Bringing credibility & authority to an emerging tech voice

National Placement

• Merit Award: CTP for Unobstructed Views
• Bronze Bell (tie): Tier 1 for 24M Empowers EV Owners to Go the Extra Mile(s)
• Bronze Bell (tie): Matter for From New CTO to Diversity Champion: Elevating an Executive Appointment
• Silver Bell: Duffy & Shanley for Delivery is Everything: How Hanes Took on Competitors With Editor Gifting
• Gold Bell: Duffy & Shanley for Retailer Turns to Top Fashion Trade to Lead Retailer Buy-in

Regional Placement

• Merit Award: Duffy & Shanley for Securing Garden City Center’s Spot as the Holiday Shopping Destination
• Bronze Bell (tie): Denterlein for Power Play of Resiliency and Community: Endicott College Hockey Player’s Inspiring Recovery Story
• Bronze Bell (tie): CTP for Sports Broadcasting’s Quiet Icon

Podcast

• Merit Award: Duffy & Shanley for Leveraging the Moment: How HanesBrands used its Industry Dominance to Shape a Narrative
• Bronze Bell: Tier 1 for Mic Drop: GHX CEO’s Thought Leadership Breakthrough
• Gold Bell: Red Lorry Yellow Lorry for From headlines to headsets – how a podcast helped MMT reach new audiences

Response to Breaking News/Newsjacking

• Bronze Bell (tie): Duffy & Shanley for BJ’s Wholesale Club Quickly Responds to Hurricane Helene with $25,000 in Relief
• Bronze Bell (tie): Matter for Becoming the Go-to Source on a Timely Topic: Strategic Newsjacking of Major Event
• Silver Bell: John Guilfoil Public Relations for Easton Police Communicate Effectively Following Shooting of 16-Year-Old Girl

Vertical/Trade Placement

• Merit Award (tie): Three Rings for Pro-Vigil Dishes on Physical Security’s Secret Weapon: AI
• Merit Award (tie): PAN Communications for Spotlighting a Creative Marketing Campaign Next to Ad Campaigns from Pharma Echelons
• Bronze Bell (tie): CTP for Golftec / Golf Digest
• Bronze Bell (tie): Wireside Communications with Socotra

SOCIAL MEDIA PLATFORM EXCELLENCE

Facebook

• Merit Award: RDW Group for Facebook Helps CT Residents Connect with Access Health CT

Instagram

• Merit Award: RDW Group for Big Blue Bug Solutions Connects with Rhode Island Through Instagram
• Gold Bell: Duffy & Shanley for @BJsWholesale: Harnessing Instagram to Drive Brand Growth Through Audience-Driven Content

LinkedIn

• Merit Award (tie): The Hoffman Agency for Cracking the Code: How Trellix Used Humor to Make Cybersecurity Approachable
• Merit Award (tie): RDW Group for Harbinger Health Utilizes Social Media to Enhance Brand Awareness
• Silver Bell: Acoustic for Marketing to marketers: How Acoustic used B2C tactics to build a thriving LinkedIn community

X/Twitter

• Merit Award: RDW Group for Big Blue Bug Solutions Connects with Rhode Islanders Through X

CONTENT MARKETING

Digital or Printed Collateral/Content

• Merit Award: Tier 1 for CONVERSATIONALLY: THE 2024 ALLY BLOG

Diversity Initiatives

• Merit Award: Entrada Therapeutics for Advancing Accessibility and Inclusion in Today’s Digital World
• Silver Bell: JAM PR for LATAM Initiative: Torc Expands Team, Partnerships, Global Developer Community
• Gold Bell: NESN with CTP Boston for Women of NESN

Paid Media

• Bronze Bell: Duffy & Shanley for Style on the Move: Maidenform Serves Up Looks and Caffeine during NYFW

Pro Bono/Agency Citizenship

• Merit Award: V2 Communications for Shining a Light on Family Homelessness

Video – Series

• Merit Award: Regan Communications Group for HFCU Honors Tom Boodry Through Hiking El Camino de Santiago
• Bronze Bell (tie): Regan Communications Group for HFCU Honors Black History Month with Brig. Gen. Enoch ‘Woody’ Woodhouse Videos
• Bronze Bell (tie): Duffy & Shanley for College Conversations Every Family Should be Having
• Gold Bell: CTP on behalf of Cambridge Office For Tourism for Unpack My Cambridge

Video – Single

• Silver Bell (tie): C+C on behalf of EPA Energy Star ENERGY STAR: Clean Energy Future
• Silver Bell (tie): C+C with Massachusetts Executive Office of Energy and Environmental Affairs for Climate Action is for All of Us

EVENTS

Media Event

• Bronze Bell: Wireside Communications for Upgrade 2024: A Showcase of Fundamental Research
• Silver Bell (tie): Wireside Communications for Wireside X Infineon: Above the Noise
• Silver Bell (tie): Duffy & Shanley for The Slam Dunk Partnership Between Amica and the Boston Celtics
• Gold Bell: Duffy & Shanley for Creating a Cozy Atmosphere: Hosting a Comfortable and Memorable Media Experience

One-Time Special Event

• Merit Award (tie): Hollywood Agency for From “Breaking Bad” to Breaking Barriers
• Merit Award (tie): Denterlein for Mount Auburn Cemetery In a New Light: SOLSTICE’s Strategic PR & Marketing for Signature Winter Event
• Merit Award (tie): Boston Children’s Hospital for The CHAMPS are here! The Boston Celtics meet their smallest (but biggest) fans at Boston Children’s
• Bronze Bell (tie): V2 Communications for Bringing Healthier Screentime to Hollywood: E Ink’s Emmys Giving Suite Debut
• Bronze Bell (tie): Hollywood Agency for EYES ON THE FUTURE: KeraLink International’s Event Debut
• Silver Bell (tie): SHIFT Communications and Padilla for Sky High Sales: Jack Link’s Takes National Jerky Day to New Heights
• Silver Bell (tie): Half Street Group on behalf of Rhode Island FC for Raising Steel in Pawtucket – A Step Toward RIFC’s First Kick Off
• Gold Bell: Duffy & Shanley for Dunkin’ launches the Dunkalatte

Campaigns

COMMUNICATION CAMPAIGNS

B2C Social Media

• Merit Award: RDW Group for Big Blue Bug Solutions Connects with RI ThroughSocial Media

Brand Building or Re-Branding B2B

• Bronze Bell: SHIFT Communications for From Contact Center Provider to AI Innovator

Brand Building or Re-Branding B2C

• Bronze Bell: SHIFT Communications for Bringing The Excitement of RV Travel to the Masses to Drive Sales & Buzz
• Silver Bell: 360PR+ for Radar Revival: Escort Reclaims Market Dominance

Content Marketing

• Bronze Bell: Duffy & Shanley for Value Unlocked: Using PR to Optimize a Client’s Online Assets
• Silver Bell: MountainOne for Mo’s Storybook Campaign
• Gold Bell: CTP for Unpack My Cambridge

Corporate Social Responsibility

• Silver Bell: TEAM LEWIS for Dassault Systèmes and the Magic Wheelchair Project

Crisis Communications

• Merit Award (tie): JAM PR for Youth Sports Association Mitigates Embezzlement Scandal
• Merit Award (tie): John Guilfoil Public Relations for Using Effective Communication to Keep Politics Off Public Property in Hanson
• Silver Bell: Brockton Public Schools for Restoring Boxer Pride by Taking Back the Narrative at one of America’s Largest High Schools

Executive Thought Leadership

• Merit Award (tie): JAM PR for Don’t Call it a Comeback! AVOXI and the Return of Voice Communications in CX: A CEO Initiative
• Merit Award (tie): Three Rings for Stamus Networks Thought Leaders Take the Spotlight
• Gold Bell: 360PR+ for Steering CarGurus Thought Leadership

Integrated Marketing Campaign

• Merit Award (tie): RDW Group for Health Awareness Months Provide Time to Reflect
• Merit Award (tie): PAN Communications for Omni-Channel Strategy to Solidify Thought leadership in Alzheimer’s Diagnosis
• Bronze Bell: SHIFT Communications for Getting McDonald’s into the Minds, Hearts & Stomachs of ‘Bills Mafia’
• Silver Bell: 360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign
• Gold Bell: Rinck Advertising for Here to Help Maine

Internal Communications/Corporate Culture

• Merit Award: Entrada Therapeutics for Cultivating an Authentic and Impactful Employee Value Proposition
• Silver Bell: Clean Harbors for Harnessing and Advancing the Power of Employee Resource Groups
• Gold Bell: V2 Communications for Building Brand Affinity During a Major Acquisition

Investor Relations

• Merit Award: LaVoie HealthScience for Hybrid Investor Day Event to Enhance US and Global Investor & Strategic Partner Visibility

On a Shoestring

• Merit Award (tie): Hollywood Agency for Never Take PR for Granite
• Merit Award (tie): Half Street Group for No Budget, Big Impact: Boys Town New England’s Winning Play for Foster Care Awareness
• Bronze Bell: John Guilfoil Public Relations for Curbing Chaos: Communicating New Public Safety Initiatives at Cape Cod Beaches on July 4th

Superior Achievement in Research & Planning

• Merit Award: SHIFT Communications for Leapfrogging the Competition in Education’s AI Race

INDUSTRY CAMPAIGNS

Business-to-Business

• Bronze Bell: Wireside Communications for Ransomware Attack? Call the Negotiators
• Silver Bell: Walker Sands for Stellar Results for Flexential’s 2024 PR Program

Consumer

• Merit Award: 360PR+ for Dramamine’s The Last Barf Bag: A Tribute to a Cultural Icon
• Bronze Bell (tie): Matter for Shifting Perceptions & Shaping the Future of Mobility
• Bronze Bell (tie): 360PR+ for Fetch Makes Big Game Debut with ‘The Big Reward’
• Gold Bell: 360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign

Government/Public Affairs

• Merit Award (tie): John Guilfoil Public Relations for North Middlesex Budget Crisis Shines Light on Statewide Education Funding Challenges
• Merit Award (tie): V2 Communications for High-Impact Hydrogen Headlines: Influencing Policy Through PR
• Merit Award (tie): Denterlein for Full Speed Ahead: MTF’s Vision for a Stronger MBTA and Competitive Massachusetts
• Bronze Bell: C+C for Climate Action is for All of Us
• Silver Bell: C+C for ENERGY STAR: Clean Energy Future
• Gold Bell: John Guilfoil Public Relations for Curbing Chaos: Communicating New Public Safety Initiatives at Cape Cod Beaches on July 4th

Healthcare

• Merit Award: RDW Group for Explainer Videos Address Customer Challenges
• Silver Bell: RDW Group for Access Health CT Open Enrollment
• Gold Bell: Ball Consulting Group for Flipping the Script on Psychedelics: How Psychiatric Expertise Influenced Voters

High-Tech

• Merit Award (tie): Wireside Communications for Wireside X Enfabrica: The Future of AI Infrastructure
• Merit Award (tie): Matter for Scoring Goals off the Ice: Presidio-NHL Partnership Advances the Game of Hockey
• Bronze Bell: V2 Communications for Building Credibility for a New Climate Innovator
• Gold Bell: Red Lorry Yellow Lorry for OutSMARTing the Competition – Using Data and Thought Leadership to Supercharge PR Results

Hospitality/Travel/Entertainment

• Merit Award: John Guilfoil Public Relations Elevates the Town of Ludlow in Tourism Campaign, “Get Lost in Ludlow”

Non-Profit/Education

• Bronze Bell (tie): Half Street Group for From Advocacy to Action: Elevating Leadership During RI’s Housing Crisis
• Bronze Bell (tie): Denterlein for Capturing Lightning for Franklin Cummings Tech
• Silver Bell: Tier 1 for Launching the Future: Introducing Digital Data Design Institute at Harvard to the World

INFLUENCER CAMPAIGNS

Integrated

• Merit Award: RDW Group for RI EOHHS Partners With Influencers to Educate RI Families
• Bronze Bell: 350PR+ for Juicy Juice Champions Outdoor Play
• Silver Bell: Racepoint for The Search for John Deere’s Chief Tractor Officer
• Gold Bell: 360PR+ for Little Leaf Farms Asks: Is it Salad?

Mega

• Gold Bell: Rinck AdvertisingElevates for Filter Out the Noise

Micro/Nano

• Merit Award: Racepoint for Authentic Engagement: Sparking Real Conversations
  at ISE 2025
• Gold Bell: 360PR+ for modern moments by Gerber® Amazon Launch