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DTSTART;TZID=America/New_York:20251023T180000
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CREATED:20251219T152533Z
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UID:10000003-1761242400-1761246000@prclub.org
SUMMARY:PR Nightmares
DESCRIPTION:Halloween is almost here\, and that means ghouls\, goblins\, and the greatest nightmares Hollywood can dream up\, BUT\, we know that sometimes reality can be scarier than fiction. Gather ’round as our panel of PR Pros will recount their own spooky stories of clients that turn into ghosts when it was time to pay up\, spokespeople with a mind of their own\, and new products dead on arrival. Our panelists will set the stage with some truly scary PR scenarios that we all can relate to. Find out how they overcame the unexpected and how you can avoid the same troubles. \nModerator: \n\nJoe Chambers\, CK Communications Group\n\nPanelists: \n\nJohn Guilfoil\, Founder\, John Guilfoil Public Relations\nAshley McCown\, Co-Founder\, Helene + Ashley\nAdam Ritchie\, Founder\, Adam Ritchie Brand Direction\n\nBuy your tickets here! \nLocation: \n\nThree Rings\, 131 Dartmouth St. Boston 02116\n\nDate/Time: \n\nThursday\, October 23 from 6-7pm ET
URL:https://prclub.org/event/pr-nightmares/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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DTSTART;TZID=America/New_York:20250305T180000
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SUMMARY:Measuring Success: Creating and Executing Integrated PR Campaigns
DESCRIPTION:Join us for an insightful session on building PR campaigns that deliver measurable impact across multiple channels. \nAre your PR efforts truly moving the needle for your organization? Learn how to develop\, execute\, and measure integrated PR campaigns that drive real business results. In this interactive workshop\, we’ll dive deep into: \n\nStrategy alignment: Connect your PR activities to broader business objectives and create campaigns that resonate across paid\, earned\, shared\, and owned media\nIntegration techniques: Break down silos between PR\, marketing\, and digital teams to create cohesive campaigns that amplify your message\nMeasurement frameworks: Go beyond basic metrics to demonstrate true PR value through advanced analytics\, sentiment analysis\, and attribution modeling\n\nOur speakers will share real campaign examples\, measurement tools\, and practical frameworks you can implement immediately. \nThis event is perfect for PR professionals\, communications managers\, marketing leaders\, and anyone looking to demonstrate greater ROI from their PR initiatives. \nLight snacks and drinks will be provided. We hope to see you there! \nBuy tickets HERE! \nWhen? Wednesday\, March 5 from 6:00-7:00 PM ET \nWhere? Three Rings\, Inc. 399 Boylston Street\, 6th Floor\, Boston\, MA \n\n\n\nPanelists \nAmanda McCormick\, Director of Growth Marketing\, Three Rings\, Inc. \n\n\n\n\n\n\nScott Gunzenberger\, Senior Account Executive\, StackAdapt \nBrittany Eagar\, Director\, Integrated Marketing\, PAN
URL:https://prclub.org/event/measuring-success-creating-and-executing-integrated-pr-campaigns/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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