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SUMMARY:Credit Where It’s Due – Driving Big Idea Creation
DESCRIPTION:PR Club and PRSA Boston invite you to our upcoming co-hosted program\, “Credit Where It’s Due – Driving Big Idea Creation.” \nCreativity is a marketing and communications battlefield\, with every discipline vying to be first to the Big Idea. With PR often the amplifier of another team’s campaign\, we’re going to reveal and celebrate Big Ideas born from PR that drove the integrated charge. From this panel\, attendees will: \n\nBe inspired by pros at the front lines pushing big\, creative ideas forward for clients/brands\nGain insight into tips for aiding the creative process\nUnderstand the role that research and insights play in fueling big ideas\n\nPanelists: \n\nDarlene Hollywood\, Principal\, Hollywood Agency\nMike Rush\, Partner\, 360PR+\nCristin Barth\, Head of Creative\, GYK\nMichael Kaye\, Director of Brand Marketing & Communications\, ARCHER and OkCupid\nAdam Ritchie\, APR\, Principal\, Adam Ritchie Brand Direction (Moderator)\n\nThis program is sponsored by Researchscape\, an agile market research consultancy delivering high-quality custom and omnibus surveys\, automated reporting tools as well as other research-related services\, to marketers and agencies. \nLight refreshments will be served. \nBuy tickets HERE! \nWhen? Tuesday\, April 29 at 6:00 PM ET \nWhere? The Link\, 225 Main Street\, Cambridge\, MA \n***NEW LOCATION***
URL:https://prclub.org/event/credit-where-its-due-driving-big-idea-creation/
LOCATION:The Link\, 225 Main Street\, Cambridge\, MA\, United States
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