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SUMMARY:Issues Response & Communications Alignment This Election Season
DESCRIPTION:Brands are under the spotlight more than ever. They are expected to live out their purpose and demonstrate action. But during the election season\, they have to face current complex socio-political events\, as well as anti-woke movements\, calling intentions into question and stripping the best intentions away. When done right\, alignment on and response to societal and cultural issues has the power to drive business results and move hearts. Understanding how a brand interplays with this ever evolving social landscape takes nuance. This panel will educate attendees on: \n\nThe top societal and cultural issues this election season\nWhy brands can no longer afford to make arbitrary or emotional responses to societal and cultural issues\nHow to help pressure-test and determine which issues clients should speak out on while simultaneously evaluating risk\n\nPanelists: \n\nWhitney Dailey\, Executive Vice President and Purpose Center of Excellence Co-Lead\, Allison Worldwide\nDrew O’Brien\, Partner\, Seven Letters\nNancy J. Sterling\, APR\, Fellow PRSA\, ML Strategies – Senior Vice President\, Strategic Communications\n\nModerator: Emma Neal\, Vice President of Earned Media\, Allison Worldwide \nBuy tickets HERE! \nWhen? Thursday\, October 10 at 6:00 PM ET \nWhere? Matter Communications\, 197 Portland Street\, 3rd Floor\, Boston
URL:https://prclub.org/event/issues-response-communications-alignment-this-election-season/
LOCATION:Matter Communications\, 197 Portland Street\, 3rd Floor\, Boston\, MA\, United States
CATEGORIES:Panel
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