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DTSTART;TZID=America/New_York:20260407T180000
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SUMMARY:Expert Panel: Trust\, Content Authentication\, and Comms in the AI Age
DESCRIPTION:Companies and clients are facing emerging threats that require new solutions to protect reputations and bottom lines from shadow content\, disinformation\, misinformation\, and fraud in a generative-AI world.   \nJoin PR Club for a discussion of trust and content authentication: a new foundational technology developed and supported by world-leading technology and media companies (including Adobe\, Google\, OpenAI\, LinkedIn\, AFP and Tauth Labs). Content authentication builds trust into content\, protects against fraud\, and increases its value. It provides the ability to incorporate and confirm the authenticity of content – wherever it is shared.  \nAttendees will learn about:  \n\nAI generated misinformation\, deepfakes and shadow content and the erosion of trust in digital content\, and why this matters. \nContent authentication technology and how its help clients to differentiate between what is real and fake\, and determine whether content has been manipulated. \nUse cases for content authentication in the communications industry.\nThe Protect\, Detect and Correct framing of solutions that include content authentication\, detection tools\, and communications playbooks to address these challenges.    \n\nPanel: \n\nLarry Weber\, Chairman\, Racepoint Global\nSimon Erskine Locke\, Founder & CEO\, Tauth Labs\n\nModerator: \n\nNicky McHugh\n\nFollowing the panel discussion\, there will be audience Q&A. Purchase your tickets here. 
URL:https://prclub.org/event/expert-panel-trust-content-authentication-and-comms-in-the-ai-age/
LOCATION:Boston University College of Communication\, 640 Commonwealth Avenue\, Boston\, MA\, 02215\, United States
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