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DTSTART;TZID=America/New_York:20251113T180000
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SUMMARY:AI and ChatGPT in PR and Marketing – Opportunities and Pitfalls
DESCRIPTION:Innovation in artificial intelligence (AI) has transcended every industry – and the marketing/public relations space is no exception. AI-driven tools like ChatGPT are becoming increasingly integral to content creation\, audience engagement\, and campaign strategy. In light of these changes\, industry professionals find themselves navigating both opportunities and challenges. This session will explore how AI is reshaping traditional industry roles\, drives greater efficiencies\, and can help brands and PR pros alike stay competitive in a rapidly evolving digital landscape. Attendees will learn: \n\nOptimal use cases – and corresponding benefits – for leveraging this technology\nPitfalls to avoid\, at both an individual and industry level\nEthical considerations and best practices for maintaining professional integrity\n\nPanelists: \n\nAshley Wallace Jones\, Vice President\, Integrated Marketing\, PAN\nTim Hurley\, Executive Vice President\, Matter\nMark McClennan\, General Manager\, C+C\nJames Gerber\, Vice President\, Account Services\, Crackle\n\nBuy tickets HERE! \nWhen? Wednesday\, November 13 at 6:00 PM ET \nWhere? Walker Sands\, 560 Harrison Ave Suite 408\, Boston\, MA 02118
URL:https://prclub.org/event/ai-and-chatgpt-in-pr-and-marketing-opportunities-and-pitfalls/
LOCATION:Walker Sands\, 560 Harrison Ave\, Boston\, MA\, 02118\, United States
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