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X-WR-CALDESC:Events for PR Club
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DTSTART;TZID=America/New_York:20250429T180000
DTEND;TZID=America/New_York:20250429T180000
DTSTAMP:20251219T154034Z
CREATED:20251219T154034Z
LAST-MODIFIED:20251219T154034Z
UID:10000007-1745949600-1745949600@prclub.org
SUMMARY:Credit Where It’s Due – Driving Big Idea Creation
DESCRIPTION:PR Club and PRSA Boston invite you to our upcoming co-hosted program\, “Credit Where It’s Due – Driving Big Idea Creation.” \nCreativity is a marketing and communications battlefield\, with every discipline vying to be first to the Big Idea. With PR often the amplifier of another team’s campaign\, we’re going to reveal and celebrate Big Ideas born from PR that drove the integrated charge. From this panel\, attendees will: \n\nBe inspired by pros at the front lines pushing big\, creative ideas forward for clients/brands\nGain insight into tips for aiding the creative process\nUnderstand the role that research and insights play in fueling big ideas\n\nPanelists: \n\nDarlene Hollywood\, Principal\, Hollywood Agency\nMike Rush\, Partner\, 360PR+\nCristin Barth\, Head of Creative\, GYK\nMichael Kaye\, Director of Brand Marketing & Communications\, ARCHER and OkCupid\nAdam Ritchie\, APR\, Principal\, Adam Ritchie Brand Direction (Moderator)\n\nThis program is sponsored by Researchscape\, an agile market research consultancy delivering high-quality custom and omnibus surveys\, automated reporting tools as well as other research-related services\, to marketers and agencies. \nLight refreshments will be served. \nBuy tickets HERE! \nWhen? Tuesday\, April 29 at 6:00 PM ET \nWhere? The Link\, 225 Main Street\, Cambridge\, MA \n***NEW LOCATION***
URL:https://prclub.org/event/credit-where-its-due-driving-big-idea-creation/
LOCATION:The Link\, 225 Main Street\, Cambridge\, MA\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250417T180000
DTEND;TZID=America/New_York:20250417T180000
DTSTAMP:20251219T154856Z
CREATED:20251219T154122Z
LAST-MODIFIED:20251219T154856Z
UID:10000008-1744912800-1744912800@prclub.org
SUMMARY:The Future of New Media: Click\, Subscribe\, Engage
DESCRIPTION:Newsletters are a key part of the “new media” as publishers continue to evaluate digital avenues to distribute news\, send information directly to subscribers\, and engage with their audiences in a more personal way. This panel will educate attendees on: \n\nThe rise of new media platforms and independent journalists vs. mainstream media\nThe role newsletters play in fostering deeper engagement and brand loyalty\nHow to use newsletters for media opportunities\n\nPanelists: \n\n\n\n\nSteph Solis\, Axios Boston Reporter\nJenn Sinrich\, Co-Founder of Mila & Jo Media\nBethany Mousseau\, Senior Vice President\, 360PR+\n\n\n\n\n\n\n\nModerator: Emma Neal\, Vice President of Earned Media\, Allison Worldwide \n\n\n\nBuy tickets HERE! \nWhen? Thursday\, April 17 at 6:00 PM ET \nWhere? 360PR+\, 200 State Street\, 6th Floor\, Boston
URL:https://prclub.org/event/the-future-of-new-media-click-subscribe-engage/
LOCATION:360PR+\, 200 State Street\, Boston\, MA\, United States
CATEGORIES:Panel
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DTSTART;TZID=America/New_York:20250305T180000
DTEND;TZID=America/New_York:20250305T190000
DTSTAMP:20251219T154210Z
CREATED:20251219T154210Z
LAST-MODIFIED:20251219T154210Z
UID:10000009-1741197600-1741201200@prclub.org
SUMMARY:Measuring Success: Creating and Executing Integrated PR Campaigns
DESCRIPTION:Join us for an insightful session on building PR campaigns that deliver measurable impact across multiple channels. \nAre your PR efforts truly moving the needle for your organization? Learn how to develop\, execute\, and measure integrated PR campaigns that drive real business results. In this interactive workshop\, we’ll dive deep into: \n\nStrategy alignment: Connect your PR activities to broader business objectives and create campaigns that resonate across paid\, earned\, shared\, and owned media\nIntegration techniques: Break down silos between PR\, marketing\, and digital teams to create cohesive campaigns that amplify your message\nMeasurement frameworks: Go beyond basic metrics to demonstrate true PR value through advanced analytics\, sentiment analysis\, and attribution modeling\n\nOur speakers will share real campaign examples\, measurement tools\, and practical frameworks you can implement immediately. \nThis event is perfect for PR professionals\, communications managers\, marketing leaders\, and anyone looking to demonstrate greater ROI from their PR initiatives. \nLight snacks and drinks will be provided. We hope to see you there! \nBuy tickets HERE! \nWhen? Wednesday\, March 5 from 6:00-7:00 PM ET \nWhere? Three Rings\, Inc. 399 Boylston Street\, 6th Floor\, Boston\, MA \n\n\n\nPanelists \nAmanda McCormick\, Director of Growth Marketing\, Three Rings\, Inc. \n\n\n\n\n\n\nScott Gunzenberger\, Senior Account Executive\, StackAdapt \nBrittany Eagar\, Director\, Integrated Marketing\, PAN
URL:https://prclub.org/event/measuring-success-creating-and-executing-integrated-pr-campaigns/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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DTSTART;TZID=America/New_York:20250130T180000
DTEND;TZID=America/New_York:20250130T180000
DTSTAMP:20251219T154930Z
CREATED:20251219T154314Z
LAST-MODIFIED:20251219T154930Z
UID:10000010-1738260000-1738260000@prclub.org
SUMMARY:PR Club + PRSA Boston New Year Sparkle
DESCRIPTION:R Club and PRSA Boston invite you to our New Year Sparkle at the Bell in Hand! \nCome with a joyous spirit to network with Greater Boston’s public relations community and toast to a brand-new year and one another. This tradition has grown into the industry’s must-attend social of the year\, co-hosted by PRSA Boston and PR Club. \nAppetizers will be provided\, along with one complimentary drink ticket (not included in the student ticket price). Hope to see you there! \nBuy tickets HERE! \nWhen? Thursday\, January 30 at 6:00 PM ET \nWhere? Bell in Hand\, 45 Union Street\, Boston\, MA 02108
URL:https://prclub.org/event/pr-club-prsa-boston-new-year-sparkle/
LOCATION:Bell in Hand\, 45 Union Street\, Boston\, MA\, United States
CATEGORIES:Social
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T180000
DTEND;TZID=America/New_York:20250116T180000
DTSTAMP:20251219T154423Z
CREATED:20251219T154423Z
LAST-MODIFIED:20251219T154423Z
UID:10000011-1737050400-1737050400@prclub.org
SUMMARY:On Air and On Point: Mastering Media Relations with Broadcast and Radio Journalists
DESCRIPTION:Join us for an engaging panel discussion about the broadcast and radio media landscape. Our panelists will share tips for crafting compelling pitches that capture a journalist’s attention\, insights into the types of stories that resonate with broadcast and radio audiences\, and the impact of new media trends\, like social media and digital consumption\, on news coverage. You’ll learn how to foster meaningful relationships with reporters\, straight from the source! \nPanelists: \n\nBrianna Borghi\, Reporter\, WCVB\nNichole Davis\, WBZ Radio\nCayle Thompson\, News Anchor & Reporter\, Boston 25 News\nChrista Delcamp\, Former News Anchor\, NBC Boston and 7 News\nModerator: Rachel Huff\, President and Founder\, Victoire & Co.\n\nBuy tickets HERE! \nWhen? Thursday\, January 16 @ 6:00 pm ET \nWhere? Brodeur Partners\, 535 Boylston St\, Boston\, MA
URL:https://prclub.org/event/on-air-and-on-point-mastering-media-relations-with-broadcast-and-radio-journalists/
LOCATION:Brodeur Partners\, 535 Boylston St\, Boston\, MA\, United States
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