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DTSTART;TZID=America/New_York:20260325T180000
DTEND;TZID=America/New_York:20260325T190000
DTSTAMP:20260312T111129Z
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SUMMARY:Back to the Future: How the migration from SEO to GEO is putting renewed emphasis on traditional visibility
DESCRIPTION:Agencies and brands are navigating a rapidly evolving search landscape as AI-powered tools reshape how information is discovered and surfaced online and what shapes credibility. The evolution of traditional Search Engine Optimization (SEO) to include Generative Engine Optimization (GEO) is changing how organizations ensure their expertise\, content\, brand\, and perspectives are found\, and cited\, in AI-driven search experiences. \nJoin the PR Club for a timely discussion on how this transition is impacting communications and marketing strategies. While SEO has historically focused on ranking in link-based search results through keywords and backlinks\, GEO centers on creating structured\, authoritative content that AI systems can interpret\, summarize\, and cite directly in conversational responses – and many LLMs rely heavily on traditional media sources – ranging from tier one media like the New York Times and Reuters to industry-specific outlets like EE Times. For many comms strategists\, this puts a renewed emphasis on traditional media relations and PR.    \nThis panel will explore how generative AI platforms are transforming discovery\, what it means for PR and communications professionals\, and how organizations can begin preparing their content and strategies for this new environment. \nAttendees will learn about: \n\nThe key differences between traditional SEO and emerging GEO strategies.\nHow AI-powered search tools\, including ChatGPT\, Gemini\, Perplexity\, and AI-enhanced search engines\, are changing how audiences access information.\nThe types of content and information structures that AI models prioritize when generating answers.\nPractical ways PR and communications teams can begin adapting their content\, communications\, and earned media strategies for GEO.\n\nPanel: \n\nKatie Regan\, CEO & Founder\, Kirkpatrick Group \nKatelyn Holbrook\, Chief Client Officer\, V2 Communications \nSam Powers\, Vice President of PR\, Walker Sands \nLisa Zanchi\, Senior Director of Social Media and SEO/GEO\, Padilla\n\nModerator: \n\nRJ Bardsley\, Partner and Co-CEO\, Wireside Communications\n\nFollowing the panel discussion\, there will be an audience Q&A. You can purchase tickets here. 
URL:https://prclub.org/event/back-to-the-future-how-the-migration-from-seo-to-geo-is-putting-renewed-emphasis-on-traditional-visibility/
LOCATION:Walker Sands\, 560 Harrison Ave\, Boston\, MA\, 02118\, United States
CATEGORIES:Panel
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T180000
DTEND;TZID=America/New_York:20260407T200000
DTSTAMP:20260407T124324Z
CREATED:20260305T142543Z
LAST-MODIFIED:20260407T124324Z
UID:10000016-1775584800-1775592000@prclub.org
SUMMARY:Expert Panel: Trust\, Content Authentication\, and Comms in the AI Age
DESCRIPTION:Companies and clients are facing emerging threats that require new solutions to protect reputations and bottom lines from shadow content\, disinformation\, misinformation\, and fraud in a generative-AI world.   \nJoin PR Club for a discussion of trust and content authentication: a new foundational technology developed and supported by world-leading technology and media companies (including Adobe\, Google\, OpenAI\, LinkedIn\, AFP and Tauth Labs). Content authentication builds trust into content\, protects against fraud\, and increases its value. It provides the ability to incorporate and confirm the authenticity of content – wherever it is shared.  \nAttendees will learn about:  \n\nAI generated misinformation\, deepfakes and shadow content and the erosion of trust in digital content\, and why this matters. \nContent authentication technology and how its help clients to differentiate between what is real and fake\, and determine whether content has been manipulated. \nUse cases for content authentication in the communications industry.\nThe Protect\, Detect and Correct framing of solutions that include content authentication\, detection tools\, and communications playbooks to address these challenges.    \n\nPanel: \n\nLarry Weber\, Chairman\, Racepoint Global\nSimon Erskine Locke\, Founder & CEO\, Tauth Labs\n\nModerator: \n\nNicky McHugh\n\nFollowing the panel discussion\, there will be audience Q&A. Purchase your tickets here. 
URL:https://prclub.org/event/expert-panel-trust-content-authentication-and-comms-in-the-ai-age/
LOCATION:Boston University College of Communication\, 640 Commonwealth Avenue\, Boston\, MA\, 02215\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T130000
DTEND;TZID=America/New_York:20260513T133000
DTSTAMP:20260504T110637Z
CREATED:20260504T105614Z
LAST-MODIFIED:20260504T110637Z
UID:10000019-1778677200-1778679000@prclub.org
SUMMARY:Free Webinar: The Basics of TV News
DESCRIPTION:Want to land more TV news coverage for your clients? \n\n\n\nDo you know what a producer\, a reporter\, an anchor\, and the assignment desk are? Do you know who is responsible for which stories and how to pitch them? This free 30-minute webinar will focus on the basics of TV news. Learn the difference between each newscast\, the key players in the newsroom\, the types of stories that appear in a newscast\, and who you should pitch and when. Learn why the timing of your pitch is as important as the content and the major mistakes most people make when writing pitches and press releases for TV. \n\n\n\n  \nAbout the Speaker \n\n\n\nBefore working at CK Communications\, Joe Chambers spent 10-years producing television news. He worked in large and small markets and a variety of network affiliations for Hearst and Cox Communications. \n\n\n\nWhen: Wednesday\, May 13\, 2026\, 1:00 PM \n\n\n\nClick Here to Register
URL:https://prclub.org/event/free-webinar-the-basics-of-tv-news/
LOCATION:
CATEGORIES:Webinar
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DTSTART;TZID=America/New_York:20260514T130000
DTEND;TZID=America/New_York:20260514T133000
DTSTAMP:20260504T110614Z
CREATED:20260504T105800Z
LAST-MODIFIED:20260504T110614Z
UID:10000020-1778763600-1778765400@prclub.org
SUMMARY:Free Webinar: Advanced Strategy for TV Placements
DESCRIPTION:Do you know why a story in Worcester has more worth to a local TV station than a story in Boston? Or why it may make sense to move your big news conference to Portland\, ME\, in order to land in a Boston newscast? This free webinar will take a deeper dive into TV news. Learn how Nielsen ratings shape news coverage and how to use that to your advantage. Also\, explore how you can use a station’s network affiliation and ownership group to give your story greater legs. \nAbout the Speaker \nBefore working at CK Communications\, Joe Chambers spent 10-years producing television news. He worked in large and small markets and a variety of network affiliations for Hearst and Cox Communications. \nWhen: Thursday\, May 14\, 2026\, 1:00 PM \nClick Here to Register
URL:https://prclub.org/event/free-webinar-advanced-strategy-for-tv-placements/
LOCATION:
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T180000
DTEND;TZID=America/New_York:20260520T190000
DTSTAMP:20260512T122943Z
CREATED:20260428T174146Z
LAST-MODIFIED:20260512T122943Z
UID:10000018-1779300000-1779303600@prclub.org
SUMMARY:Demystifying Analyst Relations: How to Build Influence\, Insight\, and Impact
DESCRIPTION:Analyst Relations (AR) is a critical strategic function for organizations looking to elevate their market visibility\, sharpen their positioning\, and build trusted third-party credibility. Yet for many communications and marketing professionals\, AR can feel mysterious and sometimes even intimidating. \nJoin the PR Club for an engaging session that breaks down the fundamentals of a successful Analyst Relations program. Our speakers will explore: \n\nHow AR differs from media relations and what analysts really care about.\nHow to cultivate productive\, mutually beneficial relationships with analyst firms. \nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\n\nWhether you’re building an AR function for the first time or looking to strengthen an existing program\, this discussion will provide practical guidance\, real-world examples\, and clear takeaways you can put to work immediately. \nKey Topics Covered: \n\nThe role of AR and why it matters more than ever.\nUnderstanding major analyst firms and the research landscape\nCrafting an AR strategy that aligns with business goals\nBest practices for briefing\, inquiries\, and long-term relationship management\nHow to leverage analyst feedback to enhance positioning and product direction\nMeasuring success and showing AR’s impact\n\nSpeakers: \n\n\n\nRamon Llamas\, Research Director\, Mobile Devices and AR/VR at IDC\nDave Parks\, Director of Product Marketing\, BillingPlatform\nDrew Miale\, Director\, Public and Analyst Relations\, Three Rings Inc.\n\n\n\nBuy your tickets today!  \nLocation: Three Rings: 131 DARTMOUTH ST\, BOSTON MA 02116
URL:https://prclub.org/event/demystifying-analyst-relations-how-to-build-influence-insight-and-impact/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260604T183000
DTEND;TZID=America/New_York:20260604T223000
DTSTAMP:20260424T213528Z
CREATED:20251219T160017Z
LAST-MODIFIED:20260424T213528Z
UID:10000015-1780597800-1780612200@prclub.org
SUMMARY:58th Bell Ringer Awards Ceremony
DESCRIPTION:The 58th Bell Ringer Awards Ceremony will be on Thursday\, June 4\, 2026 at the Museum of Science in Boston. \nBringing together PR\, marketing\, and communications professionals from across New England\, the Bell Ringer Awards recognize the campaigns\, teams\, and individuals driving the industry forward. From breakthrough storytelling to innovative strategy\, the evening showcases the creativity and impact shaping today’s communications landscape. Attendees can purchase individual tickets or premium table packages\, offering teams and organizations the opportunity to sit together and share in the evening’s excitement. \nEmmy Award-winning journalist Edgar B. Herwick III will serve as this year’s emcee. As host of The Curiosity Desk and co-host of The Culture Show on GBH News\, Herwick is known for his engaging\, curiosity-driven storytelling\, bringing the perfect mix of insight and energy to the stage. \nThe PR Club extends its appreciation to this year’s sponsors\, including Researchscape\, Spyglasses\, AF Media\, David Fox Photography\, Reportable\, and JTC Printing\, whose support helps make the Bell Ringer Awards possible. \nBuy your tickets today!
URL:https://prclub.org/event/58th-bell-ringer-awards-ceremony/
LOCATION:Museum of Science\, 1 Science Pk\, Boston\, MA\, 02114\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260811T173000
DTEND;TZID=America/New_York:20260811T203000
DTSTAMP:20260805T123137Z
CREATED:20260615T185846Z
LAST-MODIFIED:20260805T123137Z
UID:10000021-1786469400-1786480200@prclub.org
SUMMARY:PR Club & PRSA Boston Summer '26 Social!
DESCRIPTION:Back by popular demand! PR Club and PRSA Boston invite you to our jointly hosted Summer Social on Tuesday\, August 11\, at 5:30 PM! Join us to catch up with colleagues and friends in Boston’s marketing community\, this year at Tia’s at the water front. Appetizers will be provided\, along with one complimentary drink ticket. Be sure to buy your tickets today; this event will sell out. Hope to see you there! \nAddress: 200 Atlantic Ave\, Boston\, MA 02110
URL:https://prclub.org/event/pr-club-prsa-boston-summer-26-social/
LOCATION:Tia’s\, 200 Atlantic Ave\, Boston\, MA\, United States
CATEGORIES:Social
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DTSTART;TZID=America/New_York:20260923T180000
DTEND;TZID=America/New_York:20260923T190000
DTSTAMP:20260904T144723Z
CREATED:20260807T172024Z
LAST-MODIFIED:20260904T144723Z
UID:10000022-1790186400-1790190000@prclub.org
SUMMARY:Coming Up Agency: Career Development in the Fast-Paced World of Client Services
DESCRIPTION:What does it really take to grow a successful career in the fast-paced world of PR agencies? \nJoin PR Club for a candid panel discussion featuring agency professionals who have navigated the journey from entry-level roles to leadership positions. From Account Coordinators learning the ropes to Supervisors and Directors shaping strategy\, our panelists will share firsthand insights on how to build momentum\, stand out\, and advance in a competitive industry. \nWe’ll explore the key skills and mindsets that fuel long-term career growth in agency life from developing a deep understanding of the industries you represent to cultivating curiosity\, mastering the details\, and becoming a true “media hound.” Panelists will also discuss how to take initiative\, build strong client relationships\, and position yourself for promotion at every stage of your career. \nWhether you’re just starting out or looking to level up\, this conversation will offer practical advice\, real-world experiences\, and actionable strategies to help you chart your path forward in PR. \nAttendees will learn about: \n\nTips for building relationships\, earning trust\, and growing within an agency\nWhy curiosity and attention to detail set top performers apart\nHow to develop strong media instincts and stay ahead of trends\nThe importance of industry fluency and becoming a subject matter expert\n\nPanel Members: \n\nBrian Heffron\, CTP (moderator)\nStephen Russell\, Wireside (panelist)\nEva Wasko\, Allen & Gerritsen (panelist)\nKerri Mannion\, Racepoint Global (panelist)\n\nLocation: CTP Office: 77 North Washington Street\, 6th Floor\, Boston\, MA \nBuy your tickets today!
URL:https://prclub.org/event/agency-career-development/
LOCATION:CTP\, 77 North Washington Street\, 6th Floor\, Boston\, 02114\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261027T180000
DTEND;TZID=America/New_York:20261027T190000
DTSTAMP:20260922T105209Z
CREATED:20260921T201115Z
LAST-MODIFIED:20260922T105209Z
UID:10000023-1793124000-1793127600@prclub.org
SUMMARY:“Power Play” Newsletter Highlights Boston Globe Evolution
DESCRIPTION:The Globe earlier this year launched “Power Play\,” one of several new newsletters that provide a unique lens on news coverage. Co-authored by longtime and respected journalists Jon Chesto and Shirley Leung\, “Power Play” focuses on leaders in politics\, academia\, business and not-for-profit that are driving change across New England.  \nJoin Jon Chesto and Shirley Leung on Tuesday\, October 27 at 6 p.m. at The Boston Globe offices for this engaging fireside chat conversation that will explore: \n— The concept of “Power Play” and what it’s looking to cover \n— How the newsletter fits into the broader efforts of the Boston Globe business desk \n— What PR best practices are reinforced by the new format \n— Other newsletters and innovative publishing efforts from the Globe and across business media \nThe newsletters are one example of how the Boston Globe is exploring innovative ways to reach readers. Jon and Shirley can put perspective on these new methods while emphasizing what has not changed: quality and respected journalism. \nIf you are at all interested in earning coverage in the Boston Globe\, or learning more about how the Globe is exploring new methods\, join us. Following the fireside chat\, an open Q&A will explore what angles are of interest to our guests\, how PR pros can be helpful\, and examples of successful PR collaboration.   \nJoin us on October 27 at The Boston Globe in downtown Boston — register here. [Admission to this event is free.] \nP.S. Be sure to sign up for “Power Play” here.  \n  \nMeet Our Guests: \nJon Chesto covers the leaders who shape Boston’s business community. He has been reporting on business and politics in New England for the past two decades. Before joining the Globe\, he was managing editor at the Boston Business Journal. Prior to that role\, he was the business editor at The Patriot Ledger in Quincy. His weekly Ledger column\, “Mass. Market\,” won several national awards with the Society of American Business Editors and Writers. A graduate of Wesleyan University and Columbia’s Graduate School of Journalism\, he has also worked as a business reporter at the Boston Herald and as a political reporter with Ottaway Newspapers. \nShirley Leung is an award-winning columnist for The Boston Globe\, covering the intersection of business and politics. She co-authors the Globe’s subscriber-only newsletter\, “Power Play\,” co-hosts the Globe Opinion podcast “Say More\,” and is a regular contributor to GBH’s Boston Public Radio. A former Globe business editor and interim editorial page editor\, she has been named one of Boston Magazine’s “150 Most Influential Bostonians.” Before joining the Globe\, she was a reporter for The Wall Street Journal. A Princeton University graduate\, she began her journalism career at her hometown paper\, The Baltimore Sun.
URL:https://prclub.org/event/power-play-bos-globe/
LOCATION:Boston Globe\, Exchange Pl #1\, Boston\, MA\, 02109\, United States
CATEGORIES:Panel
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DTSTART;TZID=America/New_York:20261118T180000
DTEND;TZID=America/New_York:20261118T200000
DTSTAMP:20261019T184918Z
CREATED:20261019T184918Z
LAST-MODIFIED:20261019T184918Z
UID:10000024-1795024800-1795032000@prclub.org
SUMMARY:From Storytelling to Story-Making: Build Stories Worth Sharing
DESCRIPTION:If you’re a PR or marketing professional that’s ready to stop waiting for the perfect story and ready to start creating one\, this new interactive workshop is for you! \nThe PR Club proudly brings together two complementary perspectives on the craft of communication. The session will open with a short presentation-style discussion exploring the difference between storytelling and story-making\, and how PR professionals can move beyond simply finding and telling stories\, to helping organizations create compelling stories worth telling. We’ll also dig into the mechanics of strong writing\, including how to craft a narrative\, sharpen a message\, inject emotion\, and say more with less. We’ll also explore the role of AI in the context of good writing discipline. \nThen it’s your turn to put what you’ve learned into practice. Participants will break into small groups and be challenged to outline a compelling story from a real-world prompt. Working alongside the speakers\, groups will develop their ideas\, pressure-test their messaging\, and refine their work through live feedback and coaching. \nPart panel\, part hands-on workshop\, this dynamic session is designed to give PR and marketing professionals new ways of thinking about the role of storytelling in our industry and practical tools they can implement in their own work. This event will follow the below agenda: \n\nBest Practice Overviews (20 minutes)\n\nMichael Dowding will discuss writing fundamentals and how AI factors into the equation\nAdam Ritchie will showcase the classic Hero’s Journey and walk attendees through his “Emotional Dartboard”\n\n\nExercise One (30 minutes)\nReconvene / Transition (10 minutes)\nExercise Two (30 minutes)\nReconvene / Conclude (10 minutes)\n\nYou won’t want to miss this hands-on experience offering the opportunity to truly learn by doing. Grab your tickets here\, because space is limited! \nMeet Our Experts: \n\nAdam Ritchie\, Principal\, Adam Ritchie Brand Direction\nMichael Dowding\, Owner & Principal\, Wordscape Communications\, Inc.
URL:https://prclub.org/event/story-makingworkshop/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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