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DTSTART;TZID=America/New_York:20260811T173000
DTEND;TZID=America/New_York:20260811T203000
DTSTAMP:20260805T123137Z
CREATED:20260615T185846Z
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SUMMARY:PR Club & PRSA Boston Summer '26 Social!
DESCRIPTION:Back by popular demand! PR Club and PRSA Boston invite you to our jointly hosted Summer Social on Tuesday\, August 11\, at 5:30 PM! Join us to catch up with colleagues and friends in Boston’s marketing community\, this year at Tia’s at the water front. Appetizers will be provided\, along with one complimentary drink ticket. Be sure to buy your tickets today; this event will sell out. Hope to see you there! \nAddress: 200 Atlantic Ave\, Boston\, MA 02110
URL:https://prclub.org/event/pr-club-prsa-boston-summer-26-social/
LOCATION:Tia’s\, 200 Atlantic Ave\, Boston\, MA\, United States
CATEGORIES:Social
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260604T183000
DTEND;TZID=America/New_York:20260604T223000
DTSTAMP:20260424T213528Z
CREATED:20251219T160017Z
LAST-MODIFIED:20260424T213528Z
UID:10000015-1780597800-1780612200@prclub.org
SUMMARY:58th Bell Ringer Awards Ceremony
DESCRIPTION:The 58th Bell Ringer Awards Ceremony will be on Thursday\, June 4\, 2026 at the Museum of Science in Boston. \nBringing together PR\, marketing\, and communications professionals from across New England\, the Bell Ringer Awards recognize the campaigns\, teams\, and individuals driving the industry forward. From breakthrough storytelling to innovative strategy\, the evening showcases the creativity and impact shaping today’s communications landscape. Attendees can purchase individual tickets or premium table packages\, offering teams and organizations the opportunity to sit together and share in the evening’s excitement. \nEmmy Award-winning journalist Edgar B. Herwick III will serve as this year’s emcee. As host of The Curiosity Desk and co-host of The Culture Show on GBH News\, Herwick is known for his engaging\, curiosity-driven storytelling\, bringing the perfect mix of insight and energy to the stage. \nThe PR Club extends its appreciation to this year’s sponsors\, including Researchscape\, Spyglasses\, AF Media\, David Fox Photography\, Reportable\, and JTC Printing\, whose support helps make the Bell Ringer Awards possible. \nBuy your tickets today!
URL:https://prclub.org/event/58th-bell-ringer-awards-ceremony/
LOCATION:Museum of Science\, 1 Science Pk\, Boston\, MA\, 02114\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T180000
DTEND;TZID=America/New_York:20260520T190000
DTSTAMP:20260512T122943Z
CREATED:20260428T174146Z
LAST-MODIFIED:20260512T122943Z
UID:10000018-1779300000-1779303600@prclub.org
SUMMARY:Demystifying Analyst Relations: How to Build Influence\, Insight\, and Impact
DESCRIPTION:Analyst Relations (AR) is a critical strategic function for organizations looking to elevate their market visibility\, sharpen their positioning\, and build trusted third-party credibility. Yet for many communications and marketing professionals\, AR can feel mysterious and sometimes even intimidating. \nJoin the PR Club for an engaging session that breaks down the fundamentals of a successful Analyst Relations program. Our speakers will explore: \n\nHow AR differs from media relations and what analysts really care about.\nHow to cultivate productive\, mutually beneficial relationships with analyst firms. \nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\n\nWhether you’re building an AR function for the first time or looking to strengthen an existing program\, this discussion will provide practical guidance\, real-world examples\, and clear takeaways you can put to work immediately. \nKey Topics Covered: \n\nThe role of AR and why it matters more than ever.\nUnderstanding major analyst firms and the research landscape\nCrafting an AR strategy that aligns with business goals\nBest practices for briefing\, inquiries\, and long-term relationship management\nHow to leverage analyst feedback to enhance positioning and product direction\nMeasuring success and showing AR’s impact\n\nSpeakers: \n\n\n\nRamon Llamas\, Research Director\, Mobile Devices and AR/VR at IDC\nDave Parks\, Director of Product Marketing\, BillingPlatform\nDrew Miale\, Director\, Public and Analyst Relations\, Three Rings Inc.\n\n\n\nBuy your tickets today!  \nLocation: Three Rings: 131 DARTMOUTH ST\, BOSTON MA 02116
URL:https://prclub.org/event/demystifying-analyst-relations-how-to-build-influence-insight-and-impact/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T130000
DTEND;TZID=America/New_York:20260514T133000
DTSTAMP:20260504T110614Z
CREATED:20260504T105800Z
LAST-MODIFIED:20260504T110614Z
UID:10000020-1778763600-1778765400@prclub.org
SUMMARY:Free Webinar: Advanced Strategy for TV Placements
DESCRIPTION:Do you know why a story in Worcester has more worth to a local TV station than a story in Boston? Or why it may make sense to move your big news conference to Portland\, ME\, in order to land in a Boston newscast? This free webinar will take a deeper dive into TV news. Learn how Nielsen ratings shape news coverage and how to use that to your advantage. Also\, explore how you can use a station’s network affiliation and ownership group to give your story greater legs. \nAbout the Speaker \nBefore working at CK Communications\, Joe Chambers spent 10-years producing television news. He worked in large and small markets and a variety of network affiliations for Hearst and Cox Communications. \nWhen: Thursday\, May 14\, 2026\, 1:00 PM \nClick Here to Register
URL:https://prclub.org/event/free-webinar-advanced-strategy-for-tv-placements/
LOCATION:
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T130000
DTEND;TZID=America/New_York:20260513T133000
DTSTAMP:20260504T110637Z
CREATED:20260504T105614Z
LAST-MODIFIED:20260504T110637Z
UID:10000019-1778677200-1778679000@prclub.org
SUMMARY:Free Webinar: The Basics of TV News
DESCRIPTION:Want to land more TV news coverage for your clients? \n\n\n\nDo you know what a producer\, a reporter\, an anchor\, and the assignment desk are? Do you know who is responsible for which stories and how to pitch them? This free 30-minute webinar will focus on the basics of TV news. Learn the difference between each newscast\, the key players in the newsroom\, the types of stories that appear in a newscast\, and who you should pitch and when. Learn why the timing of your pitch is as important as the content and the major mistakes most people make when writing pitches and press releases for TV. \n\n\n\n  \nAbout the Speaker \n\n\n\nBefore working at CK Communications\, Joe Chambers spent 10-years producing television news. He worked in large and small markets and a variety of network affiliations for Hearst and Cox Communications. \n\n\n\nWhen: Wednesday\, May 13\, 2026\, 1:00 PM \n\n\n\nClick Here to Register
URL:https://prclub.org/event/free-webinar-the-basics-of-tv-news/
LOCATION:
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260407T180000
DTEND;TZID=America/New_York:20260407T200000
DTSTAMP:20260407T124324Z
CREATED:20260305T142543Z
LAST-MODIFIED:20260407T124324Z
UID:10000016-1775584800-1775592000@prclub.org
SUMMARY:Expert Panel: Trust\, Content Authentication\, and Comms in the AI Age
DESCRIPTION:Companies and clients are facing emerging threats that require new solutions to protect reputations and bottom lines from shadow content\, disinformation\, misinformation\, and fraud in a generative-AI world.   \nJoin PR Club for a discussion of trust and content authentication: a new foundational technology developed and supported by world-leading technology and media companies (including Adobe\, Google\, OpenAI\, LinkedIn\, AFP and Tauth Labs). Content authentication builds trust into content\, protects against fraud\, and increases its value. It provides the ability to incorporate and confirm the authenticity of content – wherever it is shared.  \nAttendees will learn about:  \n\nAI generated misinformation\, deepfakes and shadow content and the erosion of trust in digital content\, and why this matters. \nContent authentication technology and how its help clients to differentiate between what is real and fake\, and determine whether content has been manipulated. \nUse cases for content authentication in the communications industry.\nThe Protect\, Detect and Correct framing of solutions that include content authentication\, detection tools\, and communications playbooks to address these challenges.    \n\nPanel: \n\nLarry Weber\, Chairman\, Racepoint Global\nSimon Erskine Locke\, Founder & CEO\, Tauth Labs\n\nModerator: \n\nNicky McHugh\n\nFollowing the panel discussion\, there will be audience Q&A. Purchase your tickets here. 
URL:https://prclub.org/event/expert-panel-trust-content-authentication-and-comms-in-the-ai-age/
LOCATION:Boston University College of Communication\, 640 Commonwealth Avenue\, Boston\, MA\, 02215\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260325T180000
DTEND;TZID=America/New_York:20260325T190000
DTSTAMP:20260312T111129Z
CREATED:20260312T111129Z
LAST-MODIFIED:20260312T111129Z
UID:10000017-1774461600-1774465200@prclub.org
SUMMARY:Back to the Future: How the migration from SEO to GEO is putting renewed emphasis on traditional visibility
DESCRIPTION:Agencies and brands are navigating a rapidly evolving search landscape as AI-powered tools reshape how information is discovered and surfaced online and what shapes credibility. The evolution of traditional Search Engine Optimization (SEO) to include Generative Engine Optimization (GEO) is changing how organizations ensure their expertise\, content\, brand\, and perspectives are found\, and cited\, in AI-driven search experiences. \nJoin the PR Club for a timely discussion on how this transition is impacting communications and marketing strategies. While SEO has historically focused on ranking in link-based search results through keywords and backlinks\, GEO centers on creating structured\, authoritative content that AI systems can interpret\, summarize\, and cite directly in conversational responses – and many LLMs rely heavily on traditional media sources – ranging from tier one media like the New York Times and Reuters to industry-specific outlets like EE Times. For many comms strategists\, this puts a renewed emphasis on traditional media relations and PR.    \nThis panel will explore how generative AI platforms are transforming discovery\, what it means for PR and communications professionals\, and how organizations can begin preparing their content and strategies for this new environment. \nAttendees will learn about: \n\nThe key differences between traditional SEO and emerging GEO strategies.\nHow AI-powered search tools\, including ChatGPT\, Gemini\, Perplexity\, and AI-enhanced search engines\, are changing how audiences access information.\nThe types of content and information structures that AI models prioritize when generating answers.\nPractical ways PR and communications teams can begin adapting their content\, communications\, and earned media strategies for GEO.\n\nPanel: \n\nKatie Regan\, CEO & Founder\, Kirkpatrick Group \nKatelyn Holbrook\, Chief Client Officer\, V2 Communications \nSam Powers\, Vice President of PR\, Walker Sands \nLisa Zanchi\, Senior Director of Social Media and SEO/GEO\, Padilla\n\nModerator: \n\nRJ Bardsley\, Partner and Co-CEO\, Wireside Communications\n\nFollowing the panel discussion\, there will be an audience Q&A. You can purchase tickets here. 
URL:https://prclub.org/event/back-to-the-future-how-the-migration-from-seo-to-geo-is-putting-renewed-emphasis-on-traditional-visibility/
LOCATION:Walker Sands\, 560 Harrison Ave\, Boston\, MA\, 02118\, United States
CATEGORIES:Panel
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T120000
DTEND;TZID=America/New_York:20260211T120000
DTSTAMP:20260121T155338Z
CREATED:20251219T153710Z
LAST-MODIFIED:20260121T155338Z
UID:10000006-1770811200-1770811200@prclub.org
SUMMARY:WEBINAR: Bell Ringer Awards
DESCRIPTION:Register for free here! \nGetting ready to submit your Bell Ringer entry? Don’t miss this free PR Club webinar designed to help you elevate your entry. This session offers a look at what it takes to craft a standout submission directly from those who’ve done it best. \nThree Super Bell Finalists will pull back the curtain on their approach to developing award-winning entries—sharing the strategy\, storytelling\, data\, and execution details that helped their campaigns rise to the top. Representatives from JGPR\, Red Lorry Yellow Lorry\, and CTP will break down how they framed their objectives\, highlighted impact\, and showcased creativity in ways that resonated with Bell Ringer judges. \nAttendees will learn: \n\nHow finalists structured their submissions to clearly demonstrate results\nWhat campaign elements they prioritized—and why\nTips for framing challenges\, insights\, and outcomes compellingly\nCommon pitfalls to avoid when preparing an award entry\nWhat judges look for\, based on finalist experience and feedback\n\nPanelists include: \n\nBen Paulin\, SVP\, JGPR\nMeredith L. Eaton\, Managing Director of North America\, Red Lorry Yellow Lorry\nKim Downs\, Social and Digital Content Strategist\, CTP\n\nThe regular deadline to submit for a Bell Ringer award is March 8\, 2026. The late deadline is March 15\, 2026.
URL:https://prclub.org/event/webinar-bell-ringer-awards/
LOCATION:MA
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260113T180000
DTEND;TZID=America/New_York:20260113T180000
DTSTAMP:20260102T175237Z
CREATED:20251219T152420Z
LAST-MODIFIED:20260102T175237Z
UID:10000002-1768327200-1768327200@prclub.org
SUMMARY:PR Club & PRSA Boston Winter Sparkle 2026
DESCRIPTION:It has been another great year\, and now it is time to celebrate! Join members of the PR Club and PRSA Boston at the annual Winter Sparkle! Catch up with old colleagues and make new friends at Eastern Standard in Fenway. Appetizers will be provided\, along with one complimentary drink ticket. \nWhen? Tuesday\, January 13 at 6:00 PM ET \nWhere? Eastern Standard\,  775 Beacon St\, Boston \nWhy? Meet and mingle with some of the best and brightest of New England’s PR community.
URL:https://prclub.org/event/pr-club-prsa-boston-winter-sparkle-2026/
LOCATION:Eastern Standard\, 775 Beacon St\, Boston\, MA\, United States
CATEGORIES:Social
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251218T120000
DTEND;TZID=America/New_York:20251218T120000
DTSTAMP:20251219T152238Z
CREATED:20251219T152207Z
LAST-MODIFIED:20251219T152238Z
UID:10000001-1766059200-1766059200@prclub.org
SUMMARY:WEBINAR: Crisis Management Hour with John Guilfoil on Dec. 18
DESCRIPTION:Thursday\, December 18 @ 12:00 pm ET \nNeed to sharpen your crisis management skills? \nWhether you are new to public relations or a seasoned professional who has not yet been part of a crisis team\, join John Guilfoil\, founder and principal of JGPR\, for an essential one-hour session diving into the basics of crisis management. \nWhat You Will Learn: \n\nFundamentals: Master the core principles of effective crisis response.\nAction Steps & Planning: Get practical\, actionable steps for crisis planning and execution.\nAdvising Management: Receive advice on how to bring forward recommendations to ensure crisis management is taken seriously within your organization.\n\nAbout the Speaker \nJohn Guilfoil is a 20-year veteran of the industry\, with five years in journalism and 15 years in the public relations field. His extensive experience includes leading crisis management efforts for businesses\, non-profits\, police and fire departments\, public schools\, and government agencies. He notably served as Deputy Press Secretary to Boston Mayor Thomas Menino during the 2013 Boston Marathon attacks. John is the 2015 PR News Crisis Management Professional of the Year and was awarded internationally in 2023 with the ICCO Global Awards Crisis Management Campaign of the Year for his work with municipal police departments.
URL:https://prclub.org/event/webinar-crisis-management-hour-with-john-guilfoil-on-dec-18/
LOCATION:
CATEGORIES:Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251113T180000
DTEND;TZID=America/New_York:20251113T180000
DTSTAMP:20251219T154555Z
CREATED:20251219T154555Z
LAST-MODIFIED:20251219T154555Z
UID:10000012-1763056800-1763056800@prclub.org
SUMMARY:AI and ChatGPT in PR and Marketing – Opportunities and Pitfalls
DESCRIPTION:Innovation in artificial intelligence (AI) has transcended every industry – and the marketing/public relations space is no exception. AI-driven tools like ChatGPT are becoming increasingly integral to content creation\, audience engagement\, and campaign strategy. In light of these changes\, industry professionals find themselves navigating both opportunities and challenges. This session will explore how AI is reshaping traditional industry roles\, drives greater efficiencies\, and can help brands and PR pros alike stay competitive in a rapidly evolving digital landscape. Attendees will learn: \n\nOptimal use cases – and corresponding benefits – for leveraging this technology\nPitfalls to avoid\, at both an individual and industry level\nEthical considerations and best practices for maintaining professional integrity\n\nPanelists: \n\nAshley Wallace Jones\, Vice President\, Integrated Marketing\, PAN\nTim Hurley\, Executive Vice President\, Matter\nMark McClennan\, General Manager\, C+C\nJames Gerber\, Vice President\, Account Services\, Crackle\n\nBuy tickets HERE! \nWhen? Wednesday\, November 13 at 6:00 PM ET \nWhere? Walker Sands\, 560 Harrison Ave Suite 408\, Boston\, MA 02118
URL:https://prclub.org/event/ai-and-chatgpt-in-pr-and-marketing-opportunities-and-pitfalls/
LOCATION:Walker Sands\, 560 Harrison Ave\, Boston\, MA\, 02118\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T180000
DTEND;TZID=America/New_York:20251023T190000
DTSTAMP:20251219T152533Z
CREATED:20251219T152533Z
LAST-MODIFIED:20251219T152533Z
UID:10000003-1761242400-1761246000@prclub.org
SUMMARY:PR Nightmares
DESCRIPTION:Halloween is almost here\, and that means ghouls\, goblins\, and the greatest nightmares Hollywood can dream up\, BUT\, we know that sometimes reality can be scarier than fiction. Gather ’round as our panel of PR Pros will recount their own spooky stories of clients that turn into ghosts when it was time to pay up\, spokespeople with a mind of their own\, and new products dead on arrival. Our panelists will set the stage with some truly scary PR scenarios that we all can relate to. Find out how they overcame the unexpected and how you can avoid the same troubles. \nModerator: \n\nJoe Chambers\, CK Communications Group\n\nPanelists: \n\nJohn Guilfoil\, Founder\, John Guilfoil Public Relations\nAshley McCown\, Co-Founder\, Helene + Ashley\nAdam Ritchie\, Founder\, Adam Ritchie Brand Direction\n\nBuy your tickets here! \nLocation: \n\nThree Rings\, 131 Dartmouth St. Boston 02116\n\nDate/Time: \n\nThursday\, October 23 from 6-7pm ET
URL:https://prclub.org/event/pr-nightmares/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251010T180000
DTEND;TZID=America/New_York:20251010T180000
DTSTAMP:20251219T154708Z
CREATED:20251219T154708Z
LAST-MODIFIED:20251219T154708Z
UID:10000013-1760119200-1760119200@prclub.org
SUMMARY:Issues Response & Communications Alignment This Election Season
DESCRIPTION:Brands are under the spotlight more than ever. They are expected to live out their purpose and demonstrate action. But during the election season\, they have to face current complex socio-political events\, as well as anti-woke movements\, calling intentions into question and stripping the best intentions away. When done right\, alignment on and response to societal and cultural issues has the power to drive business results and move hearts. Understanding how a brand interplays with this ever evolving social landscape takes nuance. This panel will educate attendees on: \n\nThe top societal and cultural issues this election season\nWhy brands can no longer afford to make arbitrary or emotional responses to societal and cultural issues\nHow to help pressure-test and determine which issues clients should speak out on while simultaneously evaluating risk\n\nPanelists: \n\nWhitney Dailey\, Executive Vice President and Purpose Center of Excellence Co-Lead\, Allison Worldwide\nDrew O’Brien\, Partner\, Seven Letters\nNancy J. Sterling\, APR\, Fellow PRSA\, ML Strategies – Senior Vice President\, Strategic Communications\n\nModerator: Emma Neal\, Vice President of Earned Media\, Allison Worldwide \nBuy tickets HERE! \nWhen? Thursday\, October 10 at 6:00 PM ET \nWhere? Matter Communications\, 197 Portland Street\, 3rd Floor\, Boston
URL:https://prclub.org/event/issues-response-communications-alignment-this-election-season/
LOCATION:Matter Communications\, 197 Portland Street\, 3rd Floor\, Boston\, MA\, United States
CATEGORIES:Panel
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250924T180000
DTEND;TZID=America/New_York:20250924T190000
DTSTAMP:20251219T153041Z
CREATED:20251219T153041Z
LAST-MODIFIED:20251219T153041Z
UID:10000004-1758736800-1758740400@prclub.org
SUMMARY:How to Level Up – Growth in an Agency
DESCRIPTION:PR and marketing pros are always learning and evolving\, regardless of job title – and for most\, career growth is often top of mind. How can you navigate career growth within the agency structure? Whether you’re just starting out\, navigating the jump to mid-level\, or stepping into senior leadership\, the path isn’t always linear — and it often comes with unique challenges and opportunities. \nThis panel brings together PR and marketing professionals across all stages of their careers to share candid perspectives on how to level up. From finding your voice as a junior team member\, to building leadership skills in mid-level roles\, to driving vision and impact at the senior level\, our speakers will offer insights\, lessons learned\, and practical advice for advancing at every stage. \nAttendees will walk away with a clearer sense of how to chart their own growth in the agency world\, no matter where they’re starting from — along with strategies to thrive\, adapt\, and keep moving forward. \nModerator: \n\nEmma Neal\, Vice President\, Earned Media\, Allison Worldwide\n\nPanelists: \n\nSamuel LeCompte\, Senior Account Executive\, Brodeur Partners\nCatherine Kalogeros\, Account Executive\, V2 Communications\nClay Patrick\, Public Relations Manager\, Walker Sands\nMike Rush\, Partner\, 360PR+\n\nBuy your tickets here! \nLocation: \n\n360PR+\, 200 State Street\, Boston\, MA\n\nDate/Time: \n\nWednesday\, September 24th from 6-7pm ET
URL:https://prclub.org/event/how-to-level-up-growth-in-an-agency/
LOCATION:360PR+\, 200 State Street\, Boston\, MA\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T180000
DTEND;TZID=America/New_York:20250812T180000
DTSTAMP:20251219T154927Z
CREATED:20251219T153134Z
LAST-MODIFIED:20251219T154927Z
UID:10000005-1755021600-1755021600@prclub.org
SUMMARY:PR Club & PRSA Boston Summer Social 2025!
DESCRIPTION:Back by popular demand! PR Club and PRSA Boston invite you to our jointly hosted Summer Social! Join us to catch up with colleagues and friends in Boston’s marketing community\, this year at Tia’s Waterfront. Appetizers will be provided\, along with one complimentary drink ticket. Hope to see you there! \nBuy tickets HERE! \nWhen? Tuesday\, August 12 at 6:00 PM ET \nWhere? Tia’s\, 200 Atlantic Ave\, Boston
URL:https://prclub.org/event/pr-club-prsa-boston-summer-social-2025/
LOCATION:Tia’s\, 200 Atlantic Ave\, Boston\, MA\, United States
CATEGORIES:Social
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250521T180000
DTEND;TZID=America/New_York:20250521T180000
DTSTAMP:20251219T154817Z
CREATED:20251219T154817Z
LAST-MODIFIED:20251219T154817Z
UID:10000014-1747850400-1747850400@prclub.org
SUMMARY:Breaking Into PR: Tips\, Insights\, and Career Advice for Emerging PR Pros
DESCRIPTION:Join us Wednesday\, May 21. Buy tickets here! \nGraduation season is here\, and for many new grads and emerging professionals\, the job hunt is officially underway. If you’re looking to break into the world of PR\, this panel is for you! \nYou’ll hear from a dynamic mix of panelists\, including an entry-level PR professional sharing her personal experiences navigating the early stages of her career\, as well as HR and talent acquisition experts offering insider tips on how to stand out in the competitive PR job market. \nYou’ll walk away with: \n\nReal-world advice on how to land your first PR role\nStrategies for professional development and long-term career growth\nTips for building a strong résumé\, interviewing with confidence\, and networking effectively\nInsights into what hiring managers are really looking for in candidates today\n\nWhether you’re a soon-to-be graduate\, a recent alum\, or early in your professional journey\, this conversation will provide actionable tools to help you take the next step in your PR career. \nPanelists: \n\nKara Armit\, Senior Vice President of Human Resources\, 360PR+ (moderator)\nJenna Gilligan\, Vice President of Human Resources\, V2 Communications\nMarcela Cruz\, Senior Talent Acquisition Manager\, Team Lewis\nErin Knapp\, Account Director\, Matter\nHalle Zides\, Account Coordinator\, Racepoint Global\n\nWhen? Wednesday\, May 21 @ 6:00 pm\nWhere? 360PR+\, 200 State Street\, Boston \n\nBuy tickets here!
URL:https://prclub.org/event/breaking-into-pr-tips-insights-and-career-advice-for-emerging-pr-pros/
LOCATION:360PR+\, 200 State Street\, Boston\, MA\, United States
CATEGORIES:Panel
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250429T180000
DTEND;TZID=America/New_York:20250429T180000
DTSTAMP:20251219T154034Z
CREATED:20251219T154034Z
LAST-MODIFIED:20251219T154034Z
UID:10000007-1745949600-1745949600@prclub.org
SUMMARY:Credit Where It’s Due – Driving Big Idea Creation
DESCRIPTION:PR Club and PRSA Boston invite you to our upcoming co-hosted program\, “Credit Where It’s Due – Driving Big Idea Creation.” \nCreativity is a marketing and communications battlefield\, with every discipline vying to be first to the Big Idea. With PR often the amplifier of another team’s campaign\, we’re going to reveal and celebrate Big Ideas born from PR that drove the integrated charge. From this panel\, attendees will: \n\nBe inspired by pros at the front lines pushing big\, creative ideas forward for clients/brands\nGain insight into tips for aiding the creative process\nUnderstand the role that research and insights play in fueling big ideas\n\nPanelists: \n\nDarlene Hollywood\, Principal\, Hollywood Agency\nMike Rush\, Partner\, 360PR+\nCristin Barth\, Head of Creative\, GYK\nMichael Kaye\, Director of Brand Marketing & Communications\, ARCHER and OkCupid\nAdam Ritchie\, APR\, Principal\, Adam Ritchie Brand Direction (Moderator)\n\nThis program is sponsored by Researchscape\, an agile market research consultancy delivering high-quality custom and omnibus surveys\, automated reporting tools as well as other research-related services\, to marketers and agencies. \nLight refreshments will be served. \nBuy tickets HERE! \nWhen? Tuesday\, April 29 at 6:00 PM ET \nWhere? The Link\, 225 Main Street\, Cambridge\, MA \n***NEW LOCATION***
URL:https://prclub.org/event/credit-where-its-due-driving-big-idea-creation/
LOCATION:The Link\, 225 Main Street\, Cambridge\, MA\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250417T180000
DTEND;TZID=America/New_York:20250417T180000
DTSTAMP:20251219T154856Z
CREATED:20251219T154122Z
LAST-MODIFIED:20251219T154856Z
UID:10000008-1744912800-1744912800@prclub.org
SUMMARY:The Future of New Media: Click\, Subscribe\, Engage
DESCRIPTION:Newsletters are a key part of the “new media” as publishers continue to evaluate digital avenues to distribute news\, send information directly to subscribers\, and engage with their audiences in a more personal way. This panel will educate attendees on: \n\nThe rise of new media platforms and independent journalists vs. mainstream media\nThe role newsletters play in fostering deeper engagement and brand loyalty\nHow to use newsletters for media opportunities\n\nPanelists: \n\n\n\n\nSteph Solis\, Axios Boston Reporter\nJenn Sinrich\, Co-Founder of Mila & Jo Media\nBethany Mousseau\, Senior Vice President\, 360PR+\n\n\n\n\n\n\n\nModerator: Emma Neal\, Vice President of Earned Media\, Allison Worldwide \n\n\n\nBuy tickets HERE! \nWhen? Thursday\, April 17 at 6:00 PM ET \nWhere? 360PR+\, 200 State Street\, 6th Floor\, Boston
URL:https://prclub.org/event/the-future-of-new-media-click-subscribe-engage/
LOCATION:360PR+\, 200 State Street\, Boston\, MA\, United States
CATEGORIES:Panel
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250305T180000
DTEND;TZID=America/New_York:20250305T190000
DTSTAMP:20251219T154210Z
CREATED:20251219T154210Z
LAST-MODIFIED:20251219T154210Z
UID:10000009-1741197600-1741201200@prclub.org
SUMMARY:Measuring Success: Creating and Executing Integrated PR Campaigns
DESCRIPTION:Join us for an insightful session on building PR campaigns that deliver measurable impact across multiple channels. \nAre your PR efforts truly moving the needle for your organization? Learn how to develop\, execute\, and measure integrated PR campaigns that drive real business results. In this interactive workshop\, we’ll dive deep into: \n\nStrategy alignment: Connect your PR activities to broader business objectives and create campaigns that resonate across paid\, earned\, shared\, and owned media\nIntegration techniques: Break down silos between PR\, marketing\, and digital teams to create cohesive campaigns that amplify your message\nMeasurement frameworks: Go beyond basic metrics to demonstrate true PR value through advanced analytics\, sentiment analysis\, and attribution modeling\n\nOur speakers will share real campaign examples\, measurement tools\, and practical frameworks you can implement immediately. \nThis event is perfect for PR professionals\, communications managers\, marketing leaders\, and anyone looking to demonstrate greater ROI from their PR initiatives. \nLight snacks and drinks will be provided. We hope to see you there! \nBuy tickets HERE! \nWhen? Wednesday\, March 5 from 6:00-7:00 PM ET \nWhere? Three Rings\, Inc. 399 Boylston Street\, 6th Floor\, Boston\, MA \n\n\n\nPanelists \nAmanda McCormick\, Director of Growth Marketing\, Three Rings\, Inc. \n\n\n\n\n\n\nScott Gunzenberger\, Senior Account Executive\, StackAdapt \nBrittany Eagar\, Director\, Integrated Marketing\, PAN
URL:https://prclub.org/event/measuring-success-creating-and-executing-integrated-pr-campaigns/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250130T180000
DTEND;TZID=America/New_York:20250130T180000
DTSTAMP:20251219T154930Z
CREATED:20251219T154314Z
LAST-MODIFIED:20251219T154930Z
UID:10000010-1738260000-1738260000@prclub.org
SUMMARY:PR Club + PRSA Boston New Year Sparkle
DESCRIPTION:R Club and PRSA Boston invite you to our New Year Sparkle at the Bell in Hand! \nCome with a joyous spirit to network with Greater Boston’s public relations community and toast to a brand-new year and one another. This tradition has grown into the industry’s must-attend social of the year\, co-hosted by PRSA Boston and PR Club. \nAppetizers will be provided\, along with one complimentary drink ticket (not included in the student ticket price). Hope to see you there! \nBuy tickets HERE! \nWhen? Thursday\, January 30 at 6:00 PM ET \nWhere? Bell in Hand\, 45 Union Street\, Boston\, MA 02108
URL:https://prclub.org/event/pr-club-prsa-boston-new-year-sparkle/
LOCATION:Bell in Hand\, 45 Union Street\, Boston\, MA\, United States
CATEGORIES:Social
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250116T180000
DTEND;TZID=America/New_York:20250116T180000
DTSTAMP:20251219T154423Z
CREATED:20251219T154423Z
LAST-MODIFIED:20251219T154423Z
UID:10000011-1737050400-1737050400@prclub.org
SUMMARY:On Air and On Point: Mastering Media Relations with Broadcast and Radio Journalists
DESCRIPTION:Join us for an engaging panel discussion about the broadcast and radio media landscape. Our panelists will share tips for crafting compelling pitches that capture a journalist’s attention\, insights into the types of stories that resonate with broadcast and radio audiences\, and the impact of new media trends\, like social media and digital consumption\, on news coverage. You’ll learn how to foster meaningful relationships with reporters\, straight from the source! \nPanelists: \n\nBrianna Borghi\, Reporter\, WCVB\nNichole Davis\, WBZ Radio\nCayle Thompson\, News Anchor & Reporter\, Boston 25 News\nChrista Delcamp\, Former News Anchor\, NBC Boston and 7 News\nModerator: Rachel Huff\, President and Founder\, Victoire & Co.\n\nBuy tickets HERE! \nWhen? Thursday\, January 16 @ 6:00 pm ET \nWhere? Brodeur Partners\, 535 Boylston St\, Boston\, MA
URL:https://prclub.org/event/on-air-and-on-point-mastering-media-relations-with-broadcast-and-radio-journalists/
LOCATION:Brodeur Partners\, 535 Boylston St\, Boston\, MA\, United States
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