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SUMMARY:“Power Play” Newsletter Highlights Boston Globe Evolution
DESCRIPTION:The Globe earlier this year launched “Power Play\,” one of several new newsletters that provide a unique lens on news coverage. Co-authored by longtime and respected journalists Jon Chesto and Shirley Leung\, “Power Play” focuses on leaders in politics\, academia\, business and not-for-profit that are driving change across New England.  \nJoin Jon Chesto and Shirley Leung on Tuesday\, October 27 at 6 p.m. at The Boston Globe offices for this engaging fireside chat conversation that will explore: \n— The concept of “Power Play” and what it’s looking to cover \n— How the newsletter fits into the broader efforts of the Boston Globe business desk \n— What PR best practices are reinforced by the new format \n— Other newsletters and innovative publishing efforts from the Globe and across business media \nThe newsletters are one example of how the Boston Globe is exploring innovative ways to reach readers. Jon and Shirley can put perspective on these new methods while emphasizing what has not changed: quality and respected journalism. \nIf you are at all interested in earning coverage in the Boston Globe\, or learning more about how the Globe is exploring new methods\, join us. Following the fireside chat\, an open Q&A will explore what angles are of interest to our guests\, how PR pros can be helpful\, and examples of successful PR collaboration.   \nJoin us on October 27 at The Boston Globe in downtown Boston — register here. [Admission to this event is free.] \nP.S. Be sure to sign up for “Power Play” here.  \n  \nMeet Our Guests: \nJon Chesto covers the leaders who shape Boston’s business community. He has been reporting on business and politics in New England for the past two decades. Before joining the Globe\, he was managing editor at the Boston Business Journal. Prior to that role\, he was the business editor at The Patriot Ledger in Quincy. His weekly Ledger column\, “Mass. Market\,” won several national awards with the Society of American Business Editors and Writers. A graduate of Wesleyan University and Columbia’s Graduate School of Journalism\, he has also worked as a business reporter at the Boston Herald and as a political reporter with Ottaway Newspapers. \nShirley Leung is an award-winning columnist for The Boston Globe\, covering the intersection of business and politics. She co-authors the Globe’s subscriber-only newsletter\, “Power Play\,” co-hosts the Globe Opinion podcast “Say More\,” and is a regular contributor to GBH’s Boston Public Radio. A former Globe business editor and interim editorial page editor\, she has been named one of Boston Magazine’s “150 Most Influential Bostonians.” Before joining the Globe\, she was a reporter for The Wall Street Journal. A Princeton University graduate\, she began her journalism career at her hometown paper\, The Baltimore Sun.
URL:https://prclub.org/event/power-play-bos-globe/
LOCATION:Boston Globe\, Exchange Pl #1\, Boston\, MA\, 02109\, United States
CATEGORIES:Panel
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SUMMARY:From Storytelling to Story-Making: Build Stories Worth Sharing
DESCRIPTION:If you’re a PR or marketing professional that’s ready to stop waiting for the perfect story and ready to start creating one\, this new interactive workshop is for you! \nThe PR Club proudly brings together two complementary perspectives on the craft of communication. The session will open with a short presentation-style discussion exploring the difference between storytelling and story-making\, and how PR professionals can move beyond simply finding and telling stories\, to helping organizations create compelling stories worth telling. We’ll also dig into the mechanics of strong writing\, including how to craft a narrative\, sharpen a message\, inject emotion\, and say more with less. We’ll also explore the role of AI in the context of good writing discipline. \nThen it’s your turn to put what you’ve learned into practice. Participants will break into small groups and be challenged to outline a compelling story from a real-world prompt. Working alongside the speakers\, groups will develop their ideas\, pressure-test their messaging\, and refine their work through live feedback and coaching. \nPart panel\, part hands-on workshop\, this dynamic session is designed to give PR and marketing professionals new ways of thinking about the role of storytelling in our industry and practical tools they can implement in their own work. This event will follow the below agenda: \n\nBest Practice Overviews (20 minutes)\n\nMichael Dowding will discuss writing fundamentals and how AI factors into the equation\nAdam Ritchie will showcase the classic Hero’s Journey and walk attendees through his “Emotional Dartboard”\n\n\nExercise One (30 minutes)\nReconvene / Transition (10 minutes)\nExercise Two (30 minutes)\nReconvene / Conclude (10 minutes)\n\nYou won’t want to miss this hands-on experience offering the opportunity to truly learn by doing. Grab your tickets here\, because space is limited! \nMeet Our Experts: \n\nAdam Ritchie\, Principal\, Adam Ritchie Brand Direction\nMichael Dowding\, Owner & Principal\, Wordscape Communications\, Inc.
URL:https://prclub.org/event/story-makingworkshop/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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