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SUMMARY:Demystifying Analyst Relations: How to Build Influence\, Insight\, and Impact
DESCRIPTION:Analyst Relations (AR) is a critical strategic function for organizations looking to elevate their market visibility\, sharpen their positioning\, and build trusted third-party credibility. Yet for many communications and marketing professionals\, AR can feel mysterious and sometimes even intimidating. \nJoin the PR Club for an engaging session that breaks down the fundamentals of a successful Analyst Relations program. Our speakers will explore: \n\nHow AR differs from media relations and what analysts really care about.\nHow to cultivate productive\, mutually beneficial relationships with analyst firms. \nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\nHow to identify the right analysts for your space\, prepare for impactful briefings\, and leverage insights to influence messaging\, product strategy\, and go-to-market planning.\n\nWhether you’re building an AR function for the first time or looking to strengthen an existing program\, this discussion will provide practical guidance\, real-world examples\, and clear takeaways you can put to work immediately. \nKey Topics Covered: \n\nThe role of AR and why it matters more than ever.\nUnderstanding major analyst firms and the research landscape\nCrafting an AR strategy that aligns with business goals\nBest practices for briefing\, inquiries\, and long-term relationship management\nHow to leverage analyst feedback to enhance positioning and product direction\nMeasuring success and showing AR’s impact\n\nSpeakers: \n\n\n\nRamon Llamas\, Research Director\, Mobile Devices and AR/VR at IDC\nDave Parks\, Director of Product Marketing\, BillingPlatform\nDrew Miale\, Director\, Public and Analyst Relations\, Three Rings Inc.\n\n\n\nBuy your tickets today!  \nLocation: Three Rings: 131 DARTMOUTH ST\, BOSTON MA 02116
URL:https://prclub.org/event/demystifying-analyst-relations-how-to-build-influence-insight-and-impact/
LOCATION:Three Rings\, 131 Dartmouth St\, Boston\, MA\, 02116\, United States
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